[{"type":"vizyBlock","attrs":{"id":"vizy-block-eLK3JgwUaW","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["22211"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-hvMptRi0um","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new2"],"blocks":{"new2":{"type":"text","enabled":"1","fields":{"text":"\"The nature of the campaign, featuring real farmers telling their story, was insightful for many staff who might not get the chance to speak with or hear from farmers very often.\"\n\n**- Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-a1ZSpKzNhg","enabled":true,"collapsed":false,"values":{"type":"type-RVIt4Msytq","content":{"fields":{"videos":{"sortOrder":["new1"],"blocks":{"new1":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://player.vimeo.com/video/572803469' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>"}}}}}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-6HKBZhtaqU","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"The campaign","headingColour":"text-black"}},"new2":{"type":"text","enabled":"1","fields":{"text":"Our goal was to raise significant revenue before the end of the financial year. With this campaign we also set out to connect with and thank previous supporters, and strengthen the Rural Aid brand in market.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-XMSFJCah0r","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-red","textBuilder":{"sortOrder":["new1"],"blocks":{"new1":{"type":"text","enabled":"1","fields":{"text":"\"The revenue being generated from the campaign has had a very positive impact on our revenue budget for the month of June, which has a direct impact on the beneficiaries of our fundraising—Aussie farmers.\"\n\n**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**","textSize":"text-xl","textColour":"text-white"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-V9u5ejPQKv","enabled":true,"collapsed":false,"values":{"type":"type-RVIt4Msytq","content":{"fields":{"videos":{"sortOrder":["new1"],"blocks":{"new1":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://player.vimeo.com/video/572802923' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>"}}}}}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-QfSBc7W35n","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Strategy","headingColour":"text-black"}},"new2":{"type":"text","enabled":"1","fields":{"text":"Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. \n\nTo ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-zHQI8oXYSe","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-red","textBuilder":{"sortOrder":["new1"],"blocks":{"new1":{"type":"text","enabled":"1","fields":{"text":"\"NWO were great to work with and really took an interest in our organisation and what we’re trying to achieve, and this showed through in the quality and the emotion captured in the final production. \"\n\n**– Jaimie Robertson, Fundraising Marketing and Communications Manager at Rural Aid**","textSize":"text-xl","textColour":"text-white"}}}},"buttons":"","sectionTitle":""}}}}}]