[{"type":"vizyBlock","attrs":{"id":"vizy-block-93421JnaRh","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1"],"blocks":{"new1":{"type":"text","enabled":"1","fields":{"text":"Right now the web is awash with video. Just look at your Facebook or LinkedIn feed and you’ll get an idea of how much video content is being produced and posted every day. And it’s on the rise, with video expected to account for around 82% of all internet traffic by 2020.\n\n##### **Quality is king**\n\nThe thing is, we don’t have any more time in our days to view all this extra content, so video quality and relevance is going to play an increasingly important role in what gets watched and what doesn’t. While there are lots of cheap production services available, if you want your video to be successful, it’s worth looking beyond cost alone.\n\nThe key purpose of any video communication is to tell a clear and compelling story – something that captures and maintains your audience’s interest. It also needs to be well strategised, use its medium well and, of course, be well crafted.\n\n##### **Things to consider**\n\nWhen planning your next video, keep these things in mind:\n\nIs animation the right approach, or would live action better suit? Budget can be a big factor here because it is often much easier to animate.\nThink about voiceover versus text on screen. Does the video need to work without sound, on social media or in a noisy display? Will people read enough of the message on screen? Is the voice vital to the communication of the message, through a tone, accent or character?\nAre you creating a series? If so, can any illustration assets be used again, or can the video be edited for smaller uses such as social media marketing?\nNWO video examples\n\n##### **Here are some recent examples of videos we’ve created, using some of this thinking.**","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-F8O5gbyyqy","enabled":true,"collapsed":false,"values":{"type":"type-RVIt4Msytq","content":{"fields":{"videos":{"sortOrder":["new1","new2","new3"],"blocks":{"new1":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://player.vimeo.com/video/141875728' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>"}},"new2":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://player.vimeo.com/video/186503939' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>"}},"new3":{"type":"videos","enabled":"1","fields":{"videoPlaceholderImage":"","videoCode":"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }</style><div class='embed-container'><iframe src='https://player.vimeo.com/video/145234065' frameborder='0' webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></div>"}}}}}}}}}]