[{"type":"vizyBlock","attrs":{"id":"vizy-block-94Wz43ySiO","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Challenge","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\n\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-77KaMezwdw","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Strategy","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\n\nBy understanding our client's objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-xxGuN9crsA","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Creative","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-hU0rqO1qB1","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new1","new2"],"blocks":{"new1":{"type":"heading","enabled":"1","fields":{"headingText":"Impact","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":"1","fields":{"text":"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}}]