 nwo began the rebranding process by surveying mmtds clients commonly held by all of their clients was great regard for their honesty their industry knowledge and their unbreakable commitment to exceptional customer service clients also said they wanted to get deeper insights beyond the fast and accurate data and delivery mmtd were already known for mmtd needed a new brand to drive their reputation for quality data strategic advice and superior customer experiences the brand needed to convey a clear promise well rapidly measure and pivot to maximise your media spend returns to pivot is to turn on a point and theres no better metaphor for how they pivot digital media to get the best possible results for their clients pivotus is also a call to action pivot your brand with their team because they are nimble fast and focused in a rapidly changing market 