(44477,48017,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-26 23:46:30','2021-09-27 04:07:34','2ba8f1f5-8223-4014-8cbf-19a30674dc25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44591,48131,1,'These are a few of our favourite brands','2021-09-27 01:13:47','2021-09-27 01:13:47','2385ee91-12a5-4ab9-87aa-ee3237fe414b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!  \",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!  \\n\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44594,48134,1,'What the artist breaks','2021-09-27 01:15:26','2021-09-27 01:15:26','cb2d3f5b-1452-4128-9ecf-9250bdd906ec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44609,48149,1,'Family and Child Connect','2021-09-27 02:01:51','2021-09-27 02:01:51','ef80ae46-2b10-46a2-84ff-ec30dd7186db',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'13 Family',NULL,NULL,'Great campaigns help people change their lives, and this one encourages families in crisis to reach out for real help, no strings attached.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-94Wz43ySiO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Family and Child Connect, within the Department of Communities, Child Safety and Disability Services, needed a campaign to build public awareness of the 13 Family support services.\\n\\nTo broach this sensitive issue, we needed to carry out a multi-channelled campaign.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-77KaMezwdw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We tapped into research that showed this target group is made up of good people who really do love their kids, but have found themselves unable to care for them accordingly.\\n\\nBy understanding our client\'s objectives and the context of the target market, we developed a campaign the audience could relate to and, most importantly, felt encouraged to act.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xxGuN9crsA\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We developed the campaign microsite, social media assets, print resources, online advertising and outdoor advertising. Using a variety of static executions for retargeting on social media, we set out for a high call-to-action rate for our client. In less than a month, we delivered a full campaign that broke through the social stigma of Queensland families needing support.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hU0rqO1qB1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Our client reported the campaign had a total reach just shy of 1 million people, with 116,743 video views during the reporting period. The website had 11,641 visitors at the time—predominantly women aged 25–44, who were squarely in our target group.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44611,48151,1,'Queensland State Archives','2021-09-27 02:02:07','2021-09-27 02:02:07','648a0ef6-63b4-4258-9509-63c59d22ce68',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Stories of then, now and forever',NULL,NULL,'The Queensland State Archives rebrand was an exciting process of consultation, discovery and world-wide benchmarking of similar organisations. Stepping away from a museum look, the Archives embraced its renewed vision of sharing stories of then, now and forever as it prepared to rollout a suite of new digital products. Our work included stakeholder workshops, branding and collateral development and merchandise rollout.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44613,48153,1,'Physiotas','2021-09-27 02:02:40','2021-09-27 02:02:40','413e91b2-d719-4f33-bb89-0794e256639f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better together',NULL,NULL,'Boasting a proud history of providing trusted physio services to Northern Tasmania under a franchise brand, the team grabbed the opportunity this year to create their own name and brand and launch in time for their fifth and largest location in Launceston. We provided name development, logo and visual identity development as well as the new company website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44615,48155,1,'FOPATS','2021-09-27 02:02:53','2021-09-27 02:02:53','5cb3e6c6-27e4-44ec-b183-33231633814f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Out with the old, in with the new',NULL,NULL,'FOPATS is a memorable acronym you’ll need to watch our video to decipher. FOPATS’ role was to manage the transition to a new housing and tenancy software platform in Queensland’s Department of Housing and Public Works—a critical tool in the department’s work. We created an employer marketing campaign to help explain the change and developed the character metaphors—two groovy robots—to embody the old and new platforms. Using video, displays, desktop tent cards and digital tools, the project involved branding, character development, video production, print production and software/web design.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44618,48158,1,'Pursuit Minerals','2021-09-27 02:03:03','2021-09-27 02:03:03','c10030eb-c148-442d-8b0e-c606cb4f92a9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Pursuing excellence',NULL,NULL,'This business, quite literally, goes ‘in pursuit’ of minerals. Pursuit Minerals is a mineral exploration and project development company that has expanded beyond Australia into Scandinavian markets. We branded the business and produced its key collateral including the website.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44620,48160,1,'The School of Distance Education – Charters Towers','2021-09-27 02:03:16','2021-09-27 02:03:16','223def8e-c1a7-4a5e-b3ad-87330393d607',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The difference a brand can make',NULL,NULL,'This beautiful new brand for SDECT is just one example of how vital visual identity is to telling the true story of any organisation—and how solid marketing strategy, coupled with research, delivers results.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GgxMHLzdFt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Brands should go before you, showcasing a school’s distinctives, paving the way for more positive conversations to come. However, this was not the case at first for the School of Distance Education Charters Towers (SDECT).\\n\\nAs we learned more about the school through in-depth interviews with students, parents and staff, we discovered the school for what it is: contemporary and worthy of its national audience. The school had far surpassed what its brand represented, and it was our job to launch its look into the 21st century.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rq6KvKDblN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We discovered what made SDECT different to other distance education schools: its willingness to accept any child—students who live in isolated locations, have been expelled, live with disabilities or have learning difficulties, or have chronic physical or mental illness. The school\'s level of care, personal attention and customisation sets it apart.\\n\\nThe stories we heard from our research formed the basis of our messaging strategy. 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We developed a range of applications for the new brand across collateral including certificates, banners and signage.\\n\\nWe also developed an informative website separate from the official school website, built for prospective parents. It houses information and stories about learning from home. 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We sent electronic direct mail to four target groups, each with a clean look and strategic messaging.\\n\\nWe also developed the school’s first-ever social media presence through Facebook. We created content and built an engaged online community within six months, all while we trained and mentored their inhouse communications team to carry the work forward.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lG2tB4Nlor\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"SDECT was not prepared for what came next. Enrolments increased by 255 per cent—from fewer than 900 to 2300—in 2018. And in 2019, we again targeted enrolment growth for SDECT. 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North PHN NSPT','2021-09-27 02:11:26','2021-09-27 02:11:26','f7c6444f-5aae-4758-8612-634529df52b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'National Suicide Prevention Trials',NULL,NULL,'We were chosen to consult with Brisbane North communities who had been selected for the trial: LGBTIQ communities, Aboriginal and Torres Strait Islander communities, and community organisations working with young to middle-aged 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02:38:37','2021-09-27 02:38:37','6228e47d-92b9-43f9-a719-4551945db2d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Delivering for disruptors',NULL,NULL,'Aseeos rebranded to transform its 10-year-old installation business into an industry-disrupting model that solves age-old industry problems of supply, quality and budget overruns. 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The department needed to unite its many parts under one inspiring purpose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Crjp0miKAR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We embarked on a state-wide culture project that included workshops around the state to gather staff ideas on what unites them as a workforce.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rcO4cT3PqW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"From staff words came a manifesto, executed in different collateral and including this video: staff from across the state, in their own words, sharing what makes them united and strong.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rUnpVvMnyo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Little did we know how widespread the impact and importance of this cultural integration project would be. The video became a central tool for recruitment and retention across the department.\\n\\nMore than a year on, when we interviewed staff for case studies, many repeated back to us the exact lines from this video as reasons for why they do what they do.\\n\\nAs a marker of engagement success, it doesn’t get much stronger.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44640,48180,1,'DTMR photography still with orange car','2021-09-27 02:41:57','2021-10-05 00:44:47','ee9bb24f-c61a-4c3d-9335-ac72f2d61664',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DTMR_Global.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DTMR_Global.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DTMR_Global.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DTMR_Global.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DTMR_Global.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DTMR_Global.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DTMR_Global.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DTMR_Global.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DTMR_Global.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DTMR_Global.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQIEBv/EAB8QAAEEAwADAQAAAAAAAAAAAAIBAxESAAQFEyFBMf/EABUBAQEAAAAAAAAAAAAAAAAAAAEC/8QAGBEBAAMBAAAAAAAAAAAAAAAAAQACAxH/2gAMAwEAAhEDEQA/ALl6fPbauTqp6/KrOFepoCCF5Clflcz/AFSRjXF0AC9omMTlbzz+w0y7UgKfmU7WGBkcn//Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#97abc5\",\"#292d2e\",\"#85673f\",\"#6f4d34\",\"#efd2b0\"],\"lightness\":44,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44642,48182,1,'Department of Transport and Main Roads','2021-09-27 02:42:07','2021-09-27 02:42:07','9606a729-e289-4146-8c53-60d196e4f7ee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'How Queensland Tavels',NULL,NULL,'The Department of Transport and Main Roads has measured how, where and why Queenslanders travel since 1976. How Queensland Travels was the first time all of this research had been revealed together.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-xiMuwH0qUn\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47768\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UGKKHcWkDX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"We crafted a visual metaphor for this important story by enlarging infographic iconography, making it 3D and placing it into real world situations.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ykadeGb8YM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"videos\",\"enabled\":\"1\",\"fields\":{\"videoPlaceholderImage\":\"\",\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/145833141?h=da493c8de8&title=0&byline=0&portrait=0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen></iframe></div><script 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video showing the 3D icons moving in the real world.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44644,48184,1,'Pivotus brand design coloured shapes','2021-09-27 02:45:56','2021-10-04 23:57:57','ea95ca5f-9e80-460a-a7a0-0795c8c5a889',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Pivotus_global.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Pivotus_global.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Pivotus_global.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Pivotus_global.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Pivotus_global.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Pivotus_global.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Pivotus_global.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Pivotus_global.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Pivotus_global.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Pivotus_global.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAABAIG/8QAHxAAAgICAwADAAAAAAAAAAAAAQIDBAASESExMlGB/8QAFQEBAQAAAAAAAAAAAAAAAAAAAQL/xAAZEQACAwEAAAAAAAAAAAAAAAABEQACAxL/2gAMAwEAAhEDEQA/ANxLbRDqg3f6GDa7ZilLFVljHyVD2uEvzPFYNeI6J1yR6f3LvUo6lVZ4GdZBx3t7jYMIScbdaIz/2Q==\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#9dd4f2\",\"#e98c4c\",\"#69b49c\",\"#f1ecea\",\"#c77caa\"],\"lightness\":70,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44646,48186,1,'Pivotus','2021-09-27 02:46:51','2021-09-27 02:46:51','bb7b1e6d-428b-4700-9d7e-b93308e27d9e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What\'s a pivot?',NULL,NULL,'After rapid growth in recent years, My Media Trading Desk (MMTD) hit the pause button and engaged NWO to ask many of their valued clients: What do you really think of MMTD? Their clients’ generous answers both delighted MMTD and offered a mandate to change and grow. Pivotus is their response.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NhnaCQNxpw\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47990\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-B78dz1rmC2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"But what do your clients really think?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"NWO began the rebranding process by surveying MMTD’s clients. Commonly held by all of their clients was great regard for their honesty, their industry knowledge, and their unbreakable commitment to exceptional customer service.\\n\\nClients also said they wanted to get deeper insights, beyond the fast and accurate data and delivery MMTD were already known for.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AlIqZXoFkr\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47763\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ulVnymquUW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Why Pivotus?\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"MMTD needed a new brand to drive their reputation for quality data, strategic advice and superior customer experiences.\\n\\nThe brand needed to convey a clear promise: we’ll rapidly measure and pivot to maximise your media spend returns.\\n\\nTo pivot is to turn on a point—and there’s no better metaphor for how they pivot digital media to get the best possible results for their clients.\\n\\nPivotus is also a call to action: Pivot your brand with their team—because they are nimble, fast and focused in a rapidly changing market.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJZcxjyvrL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47761\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-w74pYr8Ehf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Founder and CEO Michael Petersen said the new brand better reflects market expectations of their firm and his team’s commitment to a superior customer experience.\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VLVB6hcgiC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47992\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GXT7RzNKoY\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47764\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44649,48189,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:54:09','2021-09-27 02:54:09','0e8e3e14-2073-4598-b8ff-294e7f2550e2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44651,48191,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:54:43','2021-09-27 02:54:43','97cdd287-3beb-4873-adef-1b906fd85dcf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44654,48194,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:55:17','2021-09-27 02:55:17','d7107460-f159-4bed-98dc-0ce2c07467fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44657,48197,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:55:54','2021-09-27 02:55:54','7ca6a8f7-f7f0-49e2-bac2-85e508a9f6f9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44660,48200,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 02:56:29','2021-09-27 02:56:29','17de2b02-9941-4d7d-bd38-15a0658bdf4d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44681,48221,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:00:11','2021-09-27 03:00:11','057e75e5-a674-402b-904e-759b230567e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44685,48225,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:00:39','2021-09-27 03:00:39','44003f10-a35f-472d-9e6e-e28dafabf83d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44689,48229,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:01:09','2021-09-27 03:01:09','520aaf5f-81e7-43f6-ac5e-fa897dab2e46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44693,48233,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:01:39','2021-09-27 03:01:39','ecaffe24-84b3-4aa6-9f92-ac0e552eb42c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44698,48238,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:02:31','2021-09-27 03:02:31','01dd9316-bd6d-46fb-8f25-2c1d8aaea91f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44701,48241,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:20:16','2021-09-27 03:20:16','b99ab654-b925-47b1-a14e-74796fdec2e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44702,48242,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:20:49','2021-09-27 03:20:49','ca782ea3-907c-4b0f-8432-f480100aaf5e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44703,48243,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:12','2021-09-27 03:21:12','bd41ccbd-f798-4b92-921f-cb837d67892f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44704,48244,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:36','2021-09-27 03:21:36','e6d3fd0f-59d4-47ae-9645-77a6a4dd8da8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44705,48245,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:21:59','2021-09-27 03:21:59','da9ff697-5a3b-4f66-99a6-718481472da2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44706,48246,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:22:33','2021-09-27 03:22:33','77d6152d-07ec-459a-b097-64024719909a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44707,48247,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:23:04','2021-09-27 03:23:04','8be5a886-b2d0-4a4d-8bfc-1a6655026755',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44708,48248,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:23:33','2021-09-27 03:23:33','0dff0fda-909c-445e-a09d-f9979052651a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44709,48249,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:01','2021-09-27 03:24:01','0aff95e2-9402-40a1-adb0-4cd373f9eea9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44710,48250,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:30','2021-09-27 03:24:30','df9cd853-4994-406f-b40e-4bbeda3b9693',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44711,48251,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:24:59','2021-09-27 03:24:59','d3a6bc6b-4924-47ac-b31d-bb0fc814e577',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44712,48252,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:26:30','2021-09-27 03:26:30','bea15482-f636-4ddb-876a-8e002ab3ebdd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44713,48253,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:27:00','2021-09-27 03:27:00','a1a61f08-86d1-47cc-a260-36fb13ef50b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44715,48255,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:27:36','2021-09-27 03:27:36','5754bcb2-424b-4f86-84f1-d138d56e122a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44716,48256,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:28:12','2021-09-27 03:28:12','400ff9d6-0e5b-4e7c-8e9f-cb838fd1de24',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44717,48257,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:28:49','2021-09-27 03:28:49','d1648fe2-516d-4fd0-bd0f-0919896583ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44718,48258,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:29:25','2021-09-27 03:29:25','c84efd03-38b8-487b-89e0-7b71d517d48c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44719,48259,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:30:03','2021-09-27 03:30:03','f6cce28a-35f1-45eb-ab0b-95a5f675bca7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44720,48260,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:30:38','2021-09-27 03:30:38','f13ada0c-f0bb-428c-8f27-ee90e8f3bc1d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44721,48261,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:31:13','2021-09-27 03:31:13','0087e956-48e4-4b1b-90f7-e3cd24aaf17e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44722,48262,1,'Terms and conditions','2021-09-27 03:32:47','2022-08-08 06:09:46','14dfb538-105c-4068-9469-e537dfddbb15',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"##### **About this estimate**\\n\\nOur estimate is valid for a period of 45 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these Terms and Conditions\\n\\nThe estimate has been provided according to your brief to us. Any exclusions noted in the estimate should not be taken as exhaustive and you should assume that unless a service has been explicitly listed in the quote, it is not included in the price. \\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the estimate and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of our estimate includes full acceptance of the conditions and payment terms listed in these terms and conditions. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\nWe use the terms estimate and quote interchangeably and their meaning should be taken as the same: a cost estimate to the value of the work required to achieve your outcomes based on information you have provided us. This estimate may change in response to your project needs and, if it does, a new or additional quote may be required to be approved before work continues.\\n\\n##### **Approval**\\n\\nWe use Docusign for some estimates or, for smaller jobs, require an authorisation signature on a copy of the provided estimate. Your account manager will let you know the required authorisation method. No work can be scheduled until we have a duly authorised estimate through Docusign or your signature on an estimate.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the approved estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, images, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\n##### **Checking, approval and signing-off**\\n\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\nOn some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred. Any requested changes are handled through our change control procedure which is:\\n\\n1. Any request for change must be detailed in writing including a description of the required change, the rationale for the change, and the effect the change will have on the project.\\n2. Your account manager will review the proposed change and determine, in consultation with you, if the change is within existing scope or outside the existing project scope. \\n3. If the change is minor and within the scope of the project briefing and/or budget, your account manager will schedule the change to be made at an appropriate time. \\n4. If the change is outside the scope of the existing project briefing and/or budget, your account manager will review the proposed change. \\n5. Your account manager will supply you with a quotation for the requested changes.\\n6. Work on the changes will be scheduled when we receive written  authorisation from you for the work and the associated charges. \\n7. Charges will be invoiced to you after we have implemented the agreed changes. \\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF. Your account manager can help you with this if you are unsure about marking up a PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Digital projects**\\n\\nThe following terms are specific to digital projects. \\n\\n**Digital content entry**\\n\\nWhere the estimate pertains to content entry for your digital project, time has been allocated for us to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by NWO. Your timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n**Acceptance and completion**\\n\\nWe will conduct testing throughout the project development; however, you are responsible for confirming the works produced by NWO are as per the brief and fit for the purpose and function as contracted. If no acceptance testing is undertaken by you, the product will be deemed accepted when launched or on its first public use. After acceptance, alterations/fixes will be charged as incurred.\\n\\n**Website warranty**\\n\\nWhen not otherwise specified our warranty period covers your website for 30 days from the acceptance date. Any issues in functionality that are brought to our attention during this period will be fixed without charge in a time frame to be negotiated with you. Charges will apply for any fixes outside the warranty period or changes to the website that are outside the scope of the original quotation.\\n\\n**Platform and browser compatibility**\\n\\nUnless otherwise specified, New Word Order will test the following browsers on the version current at the date of our estimate. \\n\\n- Chrome\\n- Edge\\n- Firefox\\n- Safari\\n- Opera\\n\\nNew Word Order is not responsible for work to update websites when new browsers are released after acceptance or if the website does not work on browsers not included in the list provided. Internet Explorer and other deprecated browsers are not tested against and, if required and possible, will incur additional charges.\\n\\n**Third-party software**\\n\\nIf third-party software is used in the delivery of your digital product unless otherwise specified the fees for the software are an annual licence fee. You agree to pay ongoing charges to ensure the continued functionality of your product.\\nIf you enter into a maintenance contract with us, on-going software licence fees will be included in the maintenance fees.\\n\\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved, change website layouts, or increase the volume  to be produced – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\nWe understand that circumstances change. We schedule all work into our studios based on delivery requirements. If your delivery requirements change you should inform us immediately.\\n\\nIf you are unable to meet timeframes for providing us information, feedback or content, we may withdraw your job from the studio until you get it to us. If your project has been delayed due to the loss of a scheduling window or the late approval of the estimate or proposal, we will inform you of the revised timeline.\\n\\nIf timelines are not being adhered to on your part and the project is on hold for 90 days or more, we reserve the right to close the project. You will be invoiced for any outstanding costs incurred up to the date of closure. Any overpayments will be refunded. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead. \\n\\nRestarting a project will incur a re-commencement fee which will be invoiced prior to work starting again.\\n\\n##### **Administration and consumables**\\n\\nExpenses and administrative costs are incurred during every project. These may include phone calls, printing, couriers, proofs, materials, and finance and administrative work to make your project run smoothly.\\n\\nYour quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n**When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 50 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you’re an existing client**\\n\\nIf you’re already a client of ours, we reserve the right to invoice you 30 per cent of the total project fee before beginning work, or 100 per cent if the job is under $5000.\\n\\n**When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made. See Late Payment below for fees associated with late payments.\\n\\n**When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of up to 50 per cent of the total cost prior to commencing your project. In this case, the remaining costs will be split into milestone-based payments.\\n\\n**When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n**When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n**When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n**Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements. \\n\\nWe may engage a third party for debt recovery services of any payments which are more than 45 days overdue. Relevant contact details and information about outstanding payments will be provided to them to enable them to liaise directly with you for debt recovery purposes. \\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws and only supply content for which you have full authority to use\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\nWe hold onto current jobs for 6 months. After that time, your files are moved to our archive backup. If you require old files from our archive, a fee will be charged to locate and provide to you.\\n\\n##### **Project management**\\n\\nOur account and project managers make sure your project stays on track. This takes time and considerable effort. Your estimate contains a fee for project/account management that covers the administrative and management hours we expect our agency will expend in delivering your project.\\n\\nThese include project meetings between you and us, scheduling your work in the studios, ensuring projects are delivered on time and on budget, production of audio-visual and print components, and making sure project outcomes are in line with our requirements.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – do not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and images in a digital format unless otherwise specified in this estimate or brief. Only supply material that you have the legal and ethical right to use.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. \\n\\nThis warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n##### **Intellectual property**\\n\\nAny research data, concepts, diagrams or illustrations remain the property of New Word Order. Any alternate intellectual property rights contained in the design or materials used in the execution of this project, including artwork and computer-generated instructions and information, remain with New Word Order. \\n\\nYou warrant that you hold all necessary intellectual property rights in any document or material (including, but not limited to, plans and drawings), that are supplied to New Word Order for its provision of goods and services and that there is or will be no infringement of any rights or entitlements held by any third party. \\n\\nYou also indemnify and hold harmless New Word Order for any claims made against it arising from New Word Order’s use of any drawings, design or any other document, material or information provided by you, the client. \\n\\nYou warrant that all designs or instructions to New Word Order will not cause New Word Order to infringe any patent, registered design or trademark in the execution of the client orders.\\n\\n##### **Termination**\\n\\nNew Word Order may refuse to enter into this contract or terminate any existing arrangements, without prejudice, if we find our core values are at odds with yours. Our core values put people at the centre of everything we do. We do not condone discrimination of any kind, nor do we condone violations of human rights. \\n\\nWe also may terminate a contract if invoices are unpaid (see Payment terms and pre-payments) or if you become insolvent.\\n\\n##### **Changes to Terms and Conditions**\\n\\nFrom time-to-time we may make changes to these Terms and Conditions. Any changes, unless otherwise notified, will come into effect on your next project with us.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44723,48263,1,'Terms and conditions','2021-09-27 03:32:47','2021-09-27 03:32:47','d4c55366-115e-43f1-bf9f-75c65122e0ce',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44724,48264,1,'Terms and conditions','2021-09-27 03:34:00','2021-09-27 03:34:00','7c6b8b09-0df0-485e-b5d8-52c92b4cc563',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44726,48266,1,'Terms and conditions','2021-09-27 03:36:26','2021-09-27 03:36:26','fcc95d99-927d-43b3-b432-640dd33e3232',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"#### About this estimate\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n#### Beginning your project\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\nBrief\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\nClient-directed alterations\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\nsupplying approved sourced material and instructions prior to NWO commencing work\\nseeking authority within your organisation to be the ultimate decision-maker for this project\\nadvising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\ncompiling all feedback into a single document for NWO’s use.\\n \\nDeadlines\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44727,48267,1,'Terms and conditions','2021-09-27 03:37:35','2021-09-27 03:37:35','72a74256-f259-44a4-a79a-68cb0c730021',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"#### About this estimate\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n#### Beginning your project\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\nBrief\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\nClient-directed alterations\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. Depending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\nYou can reduce the amount of corrections by:\\nsupplying approved sourced material and instructions prior to NWO commencing work\\nseeking authority within your organisation to be the ultimate decision-maker for this project\\nadvising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\ncompiling all feedback into a single document for NWO’s use.\\n \\nDeadlines\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44730,48270,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:38:18','2021-09-27 03:38:18','40f7a5d0-a574-4270-ae8c-c4c1a3ad5d51',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44731,48271,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:38:49','2021-09-27 03:38:49','b615b8e6-d79b-4ce7-903a-1357284004e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44732,48272,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:39:24','2021-09-27 03:39:24','518886bd-bfff-4d40-aff9-f32e6dd9a305',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44733,48273,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:40:00','2021-09-27 03:40:00','1b707b10-edf9-4229-b023-7c61cf9c08f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44734,48274,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:40:26','2021-09-27 03:40:26','248a50af-96c5-4e7e-a6e0-7c33af36b403',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44736,48276,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:41:02','2021-09-27 03:41:02','9c983cd8-3738-471c-ab77-d662ebc85720',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44739,48279,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:41:38','2021-09-27 03:41:38','0b4dee5b-6bf8-469e-821d-2c5af9455156',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44741,48281,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:42:13','2021-09-27 03:42:13','cf9c6299-df10-4d37-9de4-5f8444b43950',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44744,48284,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:42:50','2021-09-27 03:42:50','157d4fa9-82f6-4fa2-930c-37b6c2a5275f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44754,48294,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:46:32','2021-09-27 03:46:32','fa1febab-eafc-40e2-ac02-3472f7233494',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44759,48299,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:53:03','2021-09-27 03:53:03','86ebcab6-b5e9-494c-9b54-c6b22d3074bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44762,48302,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:53:37','2021-09-27 03:53:37','fe7188a6-552b-432d-bfae-290b67fc7bbf',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44765,48305,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:54:13','2021-09-27 03:54:13','bdbe63e3-c107-43fc-ae2f-8739956a457e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44767,48307,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:54:42','2021-09-27 03:54:42','c460d67d-0eab-428a-9d67-ccc666dcd66c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44770,48310,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:55:16','2021-09-27 03:55:16','2551db09-0d02-4327-82a6-e7a15cedb3ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44772,48312,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:55:47','2021-09-27 03:55:47','35db8f3a-9485-44b7-8884-114430b25716',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44774,48314,1,'Terms and conditions','2021-09-27 03:56:03','2021-09-27 03:56:03','f5798076-c65a-4af9-b4d0-a03dc40acee9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44777,48317,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:56:20','2021-09-27 03:56:20','1d021dc9-54f5-43cd-b5f8-045cb72da445',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44778,48318,1,'Terms and conditions','2021-09-27 03:56:22','2021-09-27 03:56:22','1d02a8b7-0505-4a6e-8286-a54f443e33b7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44782,48322,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:56:57','2021-09-27 03:56:57','2a20bd72-01a1-4349-8b4b-3b8166daf370',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44783,48323,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 03:57:31','2021-09-27 03:57:31','e19cf511-e0c6-4b57-b5ca-3e95cdf59b37',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44784,48324,1,'Terms and conditions','2021-09-27 03:58:25','2021-09-27 03:58:25','084b77f9-2517-404d-b789-68b23a9815b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WK3QEqnAUL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44785,48325,1,'Terms and conditions','2021-09-27 04:00:34','2021-09-27 04:00:34','c8474e46-883e-4866-8ebe-c996cda7a8e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WK3QEqnAUL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),