Australian Brand: As a portal for people who have more than they need to connect with people who don't have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. 
Cambodian Brand: We often say in Cambodia, "we don't make cakes, we make memories". We get to be a part of people's special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.