...the creation of a beautiful new boutique gin brand in the UK called Warner Edwards, distilled in Harrington with a great story behind it from which we could craft a wonderfully engaging brand. While the immersion in the market was particularly fun, (a bit like a pub crawl but targeting gin distilleries and gin bars in the Royal Borough of Kensington and Chelsea), the collaboration with a highly enthusiastic and trusting client, and the development of richly creative territories from which the final brand burst onto the market, was immensely satisfying.