 uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuals connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldnt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thats the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didnt hurt either 