 then you actually read it and now youre disappointed because it doesnt actually say anything other than the surface detail of a business we see it all the time and think its such a shame why because a website can be so much more how can your website escape the dreaded brochure effect in short dont set and forget good websites move breathe and live just like your business does everyone knows its good practice to regularly update your website messaging and functionality but you need to actually get around to doing it and more importantly have a reason for making a change a website communication and engagement strategy has so many benefits but the biggest one by far is seo by biggest we dont mean the most confusing or time consuming it simply boils down to content fresh content tells google this is who i am this is what i do see me hear me googles algorithms are super clever because they serve up the sort of content people want but it means google can only give people the content they want if it knows about your business and what youre offering of course there are some technical aspects to consider but your best seo strategy is a long term communications plan do you know what the next six months for your website content looks like what can you offer your customers other than opening hours and where youre located by developing a digital communications strategy your website gets updated regularly which helps google share your message with the right people at the right time you have so many options for interesting content it could be a thought leadership piece event media release whitepaper testimonial the list can go on we have a huge amount of communications tools and angles we can develop to bolster your web presence google also loves a fast responsive website optimising your website by using the latest version of your content management system will ensure your site is running smoothly and as fast as it can likewise this will make your site more secure and help prevent security breaches particularly important if you use wordpress we also offer long term website maintenance plans these include detailed server monitoring and ensuring your cms and plugins are up to date for more critical sites we offer zero downtime code update deployments 