(139524,143300,1,'The low down on video marketing','2023-04-16 23:34:07','2023-04-16 23:34:07','786f13ec-4bc8-46c7-bb79-4afda3d74353',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139525,143301,1,NULL,'2023-04-19 12:28:27','2023-04-19 12:28:27','89212a1b-8b56-43e0-9deb-6be043e9e71d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139526,143302,1,'Funding','2023-04-19 12:28:52','2023-04-19 12:28:52','db7f3e18-6126-48b0-afab-674a63db2581',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139527,143303,1,'Funding','2023-04-19 12:28:57','2023-04-19 12:28:57','8497746e-1a21-44e6-b078-e37cbb2a7b76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139528,143304,1,'Funding','2023-04-19 12:29:08','2023-04-19 12:29:08','b3136806-446e-4e99-b916-ae1a7c67ac53',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139580,143356,1,'DESBT','2023-04-24 06:20:41','2023-04-24 06:20:41','729e3e97-4a68-4e6d-81fc-8cee6e0bb333',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping Queensland businesses go next level!',NULL,NULL,'Business Queensland is the customer-facing brand operating under the Department of Employment, Small Business and Training (DESBT). There are over 450,000 small businesses in Queensland—they are the real engine room of our economy. Many of these small business operators are not aware that they can access various types of support, information and resources from Business Queensland. Enter New Word Order with an aspirational campaign concept to help them go next level.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Small business owners have a somewhat sceptical view of what the government can do to help them and most have low levels of engagement. Our challenge, therefore, was to firstly connect with them in a compelling way and then convince them that Business Queensland could assist them in practical and valuable ways. We needed to clearly position Business Queensland as a conduit for business improvement and not ‘just another government service’. There was also a strong requirement to reach female, First Nations, and culturally and linguistically diverse (CALD) audiences.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143332\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many campaigns that target small business operators prey on their perceived problems and vulnerabilities—too little time, not enough resources, juggling issues etc. The strategy for this campaign went decidedly against the grain and took a more positive and aspirational approach. We commended the small business sector for all the great things they’re already doing, and weaved in a message that Business Queensland was on hand to help them reach their next goals and make their businesses even more rewarding.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Authenticity and relevance anchored our creative approach. We highlighted several important Queensland industries in the creative while representing a number of target audience groups. The crux of the creative, however, was showing how businesses could go from one level to the next. This creative focus allowed us to build a campaign centred on aspiration and enhance an emotional connection to the message.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8leugdzO4v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/819382140?h=19bacb5f75&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"DESBT Business Support Campaign\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign, featuring a mix of online videos, digital banners and local radio, has high production values designed to achieve maximum cut through. The use of iconic imagery and dynamic sound\\/music creates immediate impact through every execution and engagement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143323\",\"143321\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rLbMEoVlHK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"\\\"Authenticity and relevance anchored our creative approach, allowing us to build a campaign centred on aspiration and enhance an emotional connection to the message.\\\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143337\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'DESBT Business Support','Helping Queensland businesses go next level!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139582,143358,1,'DESBT','2023-04-26 01:35:45','2023-04-26 01:35:45','2d9c3926-459d-46c3-84f0-3972dca029fa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping Queensland businesses go next level!',NULL,NULL,'Business Queensland is the customer-facing brand operating under the Department of Employment, Small Business and Training (DESBT). There are over 450,000 small businesses in Queensland—they are the real engine room of our economy. Many of these small business operators are not aware that they can access various types of support, information and resources from Business Queensland. 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low down on video marketing','2023-04-26 05:52:11','2023-04-26 05:52:11','1bd8e5d4-fee9-47a8-8573-5b06d9fcb4d4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139597,143373,1,'Let us introduce ourselves','2023-04-26 22:19:07','2023-04-26 22:19:07','2ba8a2f6-4544-4fd1-8b76-d61dcefe7211',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it comes with the creative territory. But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nBut Mike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139599,143375,1,'Let us introduce ourselves','2023-04-26 22:19:49','2023-04-26 22:19:49','653263e2-549c-4444-ac45-85c7c9ddeab0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it comes with the creative territory. But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nBut Mike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139601,143377,1,'The low down on video marketing','2023-04-26 22:20:31','2023-04-26 22:20:31','5854b2c0-5ed6-4d02-854e-797b345430ff',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. 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us introduce ourselves','2023-04-26 22:58:11','2023-04-26 22:58:11','13029413-1e09-4c6b-8f31-23df3cf81430',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it 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But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143379\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nBut Mike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. 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But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. 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She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139606,143382,1,'Let us introduce ourselves','2023-04-26 22:59:59','2023-04-26 22:59:59','e5f3c1d7-104d-4035-8935-903d830cdf82',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it comes with the creative territory. But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143379\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nBut Mike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139608,143384,1,'The low down on video marketing','2023-04-26 23:07:33','2023-04-26 23:07:33','e9f8e85d-6132-4598-89f7-dc4e4a3a9fd7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\\n\\nIf you’re interested in more thoughts on video marketing, you might also like this [myth-busting article](https:\\/\\/www.suddenly.com.au\\/blog\\/3-video-marketing-myths-busted) from the folks at Suddenly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139610,143386,1,'The low down on video marketing','2023-04-26 23:08:09','2023-04-26 23:08:09','d6ca9740-8d15-4e9c-89a9-940e33581cee',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\\n\\nIf you’re interested in more thoughts on video marketing, you might also like this [**myth-busting article**](https:\\/\\/www.suddenly.com.au\\/blog\\/3-video-marketing-myths-busted) from the folks at Suddenly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139612,143388,1,'The low down on video marketing','2023-04-26 23:08:51','2023-04-26 23:08:51','8a58b723-455a-459b-a77f-4e5e7d13074a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\\n\\nIf you’re interested in more thoughts on video marketing, you might also like this [**<ins>myth-busting article<\\/ins>**](https:\\/\\/www.suddenly.com.au\\/blog\\/3-video-marketing-myths-busted) from the folks at Suddenly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139614,143390,1,'The low down on video marketing','2023-04-26 23:10:55','2023-04-26 23:10:55','8c2974e9-5f3e-4e6e-b32b-45ba8a6b219f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\\n\\nIf you’re interested in more thoughts on video marketing, you might also like this [**<ins>myth-busting article<\\/ins>**](https:\\/\\/www.suddenly.com.au\\/blog\\/3-video-marketing-myths-busted) from the folks at Suddenly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139615,143391,1,'Office of Industrial Relations','2023-04-26 23:14:54','2023-04-26 23:14:54','be7c51d4-3a12-4033-9040-bb2e02a1f207',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes <\\/br>\\n<br>3.\\tDon’t double <\\/br>\\n<br>4.\\tDon’t overload <\\/br>\\n<br>5.\\tGet proper quad bike training <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. 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of Industrial Relations','2023-04-27 00:09:44','2023-04-27 00:09:44','cecb4171-8c49-4658-97bd-dd3bbf6dff28',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pHqx1gA4Ba\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967484?h=966dd0e8e5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Come Home Safe (30)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes <\\/br>\\n<br>3.\\tDon’t double <\\/br>\\n<br>4.\\tDon’t overload <\\/br>\\n<br>5.\\tGet proper quad bike training <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safe? <\\/br>\\n\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behaviour change follows if it’s something as simple as wearing a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are. <\\/br>\\n\\nLeveraging the use of live-action video, we reflected the audience back to themselves so they could connect better with the message, seeing not the actors playing a quad-bike riders, but their own precious family members.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143399\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video. <\\/br>\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of \'Come home safe\'.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives, every time a quad bike rider comes home safe.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139626,143402,1,'Office of Industrial Relations','2023-04-27 00:28:30','2023-04-27 00:28:30','4c348fc1-4d5a-4cde-84d0-f6c5f6424743',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pHqx1gA4Ba\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967484?h=966dd0e8e5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Come Home Safe (30)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes <\\/br>\\n<br>3.\\tDon’t double <\\/br>\\n<br>4.\\tDon’t overload <\\/br>\\n<br>5.\\tGet proper quad bike training <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2LGTTXYzYP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967790?h=a3a0bf9495&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Kid&amp;#039;s on Bike&amp;#039;s\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967609?h=7ed6042ec7&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Don&amp;#039;t Overload\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safe? <\\/br>\\n\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behaviour change follows if it’s something as simple as wearing a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are. <\\/br>\\n\\nLeveraging the use of live-action video, we reflected the audience back to themselves so they could connect better with the message, seeing not the actors playing a quad-bike riders, but their own precious family members.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143399\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video. <\\/br>\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of \'Come home safe\'.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives, every time a quad bike rider comes home safe.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8hzX4Ur6R5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967734?h=ad6811e8f7&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/711927001?h=348f569e5d&title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5p2OlGny61\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":null,\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139629,143405,1,'The low down on video marketing','2023-04-27 01:40:31','2023-04-27 01:40:31','1867dd86-0b95-428c-9f86-aa50c3d7abbb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\\n\\nIf you’re interested in more thoughts on video marketing, you might also like this [**<ins>myth-busting article<\\/ins>**](https:\\/\\/www.suddenly.com.au\\/blog\\/3-video-marketing-myths-busted) from the folks at Suddenly.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. 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