[{"type":"vizyBlock","attrs":{"id":"vizy-block-miFonpEY6W","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new2","new1"],"blocks":{"new2":{"type":"heading","enabled":"1","fields":{"headingText":"Everyone wants a product or service that meets their needs. We’re time-poor, so that means we want to work with businesses that get us, that know what we do and can service us accordingly.","headingColour":"text-black","headingSize":"text-2xl"}},"new1":{"type":"text","enabled":"1","fields":{"text":"Businesses with specialised, vertically oriented products have been marketing this strength for years.\n\nSo how do you capitalise if your product isn’t niche-market specific?\n\nI’m not about to tell you to start touting your product as market specific or specialised if it’s not. But if clients from a particular industry sector are benefiting from your product or service, why not tell other potential, similar clients? It’s much easier to get an audience to listen if you’re speaking directly to them.\n\nCustomising your message can build confidence in your service and help you to build market share.\n\nChoose one or two major industry sectors you service, and then ask yourself (or better still, ask them) a few questions.\n\nHow do they use your product or service?\n\nWhat specific business benefit are they getting when they use it?\n\nWhat staff within the organisation use it the most?\n\nArmed with that knowledge, you can produce messages and communications collateral that directly engages the audience.\n\nIt doesn’t have to be complicated. You don’t have to build a whole new campaign for every industry you service. Your brand and product remains consistent, but the way you structure your message changes.\n\nThere’s no better way to show potential clients how much you appreciate their specific needs.","textSize":"text-base","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}}]