(139632,143408,1,'Office of Industrial Relations','2023-04-27 01:42:10','2023-04-27 01:42:10','20af7abe-40fc-47ac-9b7d-a63651e360ca',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pHqx1gA4Ba\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967484?h=966dd0e8e5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Come Home Safe (30)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes <\\/br>\\n<br>3.\\tDon’t double <\\/br>\\n<br>4.\\tDon’t overload <\\/br>\\n<br>5.\\tGet proper quad bike training <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2LGTTXYzYP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967790?h=a3a0bf9495&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Kid&amp;#039;s on Bike&amp;#039;s\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967609?h=7ed6042ec7&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Don&amp;#039;t Overload\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safe? <\\/br>\\n\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behaviour change follows if it’s something as simple as wearing a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are. <\\/br>\\n\\nLeveraging the use of live-action video, we reflected the audience back to themselves so they could connect better with the message, seeing not the actors playing a quad-bike riders, but their own precious family members.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143399\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video. <\\/br>\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of \'Come home safe\'.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives, every time a quad bike rider comes home safe.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8hzX4Ur6R5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967734?h=ad6811e8f7&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/711927001?h=348f569e5d&title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5p2OlGny61\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":null,\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139634,143410,1,'22 07 Meet Greg 2','2023-05-04 02:28:55','2023-05-04 02:28:55','b507ead8-638e-4aec-b23a-e537ddfd2018',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x768_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1536_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x640_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1280_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x512_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1024_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x384_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x320_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x768_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1536_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x640_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1280_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x512_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1024_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x384_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x320_crop_center-center_82_line\\/22_07-Meet-Greg-2_2023-05-04-022854_opmr.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":768,\"3072\":1536,\"1280\":640,\"2560\":1280,\"1024\":512,\"2048\":1024,\"768\":384,\"640\":320},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5208,\"originalImageHeight\":2604,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQAAAQABAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAIABADAREAAhEBAxEB\\/8QAFQABAQAAAAAAAAAAAAAAAAAABAX\\/xAAcEAACAgIDAAAAAAAAAAAAAAABAwIEABEhQcH\\/xAAVAQEBAAAAAAAAAAAAAAAAAAADBP\\/EABwRAAEFAQEBAAAAAAAAAAAAAAIAAQMREmEhQf\\/aAAwDAQACEQMRAD8AI2KL1RllCzFitGUI87HeUyzEB18QxQgYXfqsVUtY0kAlZiDH3Cdn1xNoc9X\\/2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#9aa1b9\",\"#1d4c7c\",\"#70493c\",\"#eab69c\",\"#5e4c5c\"],\"lightness\":49,\"placeholderWidth\":1536,\"placeholderHeight\":768,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139635,143411,1,'Let us introduce ourselves','2023-05-04 02:29:25','2023-05-04 02:29:25','fc43a915-be88-43b5-af8f-10db30c9d372',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it comes with the creative territory. But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143379\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nBut Mike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143410\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139637,143413,1,'The low down on video marketing','2023-05-04 03:59:23','2023-05-04 03:59:23','28d667ab-0740-4557-822e-7bbbd66fd82e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-0zYGMCvYbg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to take it up a notch with your video marketing?\",\"plainText\":\"We\'re just the team to help you do it.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139639,143415,1,'The low-down on video marketing','2023-05-04 04:04:05','2023-05-04 04:04:05','94b21409-6c77-45a5-a5d5-f2ba74d11c1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released their annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey) and a follow-up article.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights from the survey and article.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% on consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2Qh2ddQsO4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"**Want to take your video marketing up a notch?**\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Chat to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139640,143416,1,'Queensland Hydro','2023-05-10 04:11:46','2023-05-15 23:29:45','cec5de12-e5d9-41a4-b415-d142ae26ba0c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139641,143417,1,'Office of Industrial Relations','2023-05-11 00:46:32','2023-05-11 00:46:32','46265bff-6142-4153-88ca-595c1fa359c6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other cause. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pHqx1gA4Ba\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967484?h=966dd0e8e5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Come Home Safe (30)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet. <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes. <\\/br>\\n<br>3.\\tDon’t double. <\\/br>\\n<br>4.\\tDon’t overload. <\\/br>\\n<br>5.\\tGet proper quad bike training. <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2LGTTXYzYP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967790?h=a3a0bf9495&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Kid&amp;#039;s on Bike&amp;#039;s\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967609?h=7ed6042ec7&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Don&amp;#039;t Overload\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safely? <\\/br>\\n\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behavioural change then follows, such as a simple action like remembering to wear a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are. <\\/br>\\n\\nLeveraging the use of live-action video, we reflected the audience back to themselves so they could connect better with the message, seeing not the actors playing quad-bike riders, but their own precious family members.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143399\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video. <\\/br>\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of \'Come home safe\'.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives every time a quad bike rider comes home safe.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8hzX4Ur6R5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967734?h=ad6811e8f7&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/711927001?h=348f569e5d&title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5p2OlGny61\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":null,\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139643,143419,1,'Let us introduce ourselves','2023-05-11 00:55:04','2023-05-11 00:55:04','41962a9f-27c9-4d44-9547-2379d21a51c4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CljIMPSpUj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Mike\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Designers are typically considered quirky people—it comes with the creative territory. But ‘Magic Beard’ Mike likes to take weird up a notch, with his funky shirts, wry sense of humour and zealous commitment to his zany ideas.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjiBsXjFoo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143379\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6xTH5yP33L\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We suppose his design education did something right, because his craziest of ideas are often the ones with the best results. Or maybe it’s because his Capricorn sun means he’s always right. You can’t argue with that logic.\\n\\nEither way, Mike resurfaced from design college in his early twenties with an itch for adventure outside of smalltown BrisVegas. Thus began his London chapter, where 12 months turned into 12 years (or maybe Mike just got confused… shapes and colours are his realm of expertise, not numbers).\\n\\nHe arrived in London with a backpack and a girlfriend, and came back to Brisbane with a wife and two daughters. Between them, Miley Cyrus and Dolly Parton, Mike has many influential female role models in his life.\\n\\nExcept for during that dark chapter in Paris (home of many vault-locked memories he won’t share with the class), Mike has had a beard as long as he’s been an artist. Very simple maths leads us to believe the beard is actually the source of his creative powers.\\n\\nStroking it while staring into the distance tends to ignite his lightbulb moments. Unfortunately, this doesn’t seem to extend to his sketching ability. But when you make a career out of facial hair powers, you have to accept the limitations. As well as the wall of shame your agency might craft from a collage of your worst drawings. That’s life.\\n\\nBut what Mike lacks in pen-to-paper artistry, he makes up for in decoration. \\n\\nHe’s known to brighten the office—and his co-workers’ days—with his penchant for loud ‘dad’ shirts. He has one for every single day of the year.\\n\\nSome of the highlights of Mike’s career include launching the PlayStation 4 and PS Vita in the UK, seeing his work on the big screens at V Festival and making Starbucks sirens kiss in the name of pride. \\n\\nMike has a very happy-go-lucky, ‘why not?’ approach to creativity. He reckons when you only draw from what you know, it’s much harder to elevate the work and take it in new directions. In other words, ‘safe’ often equals ‘boring’.\\n\\nIt’s great advice. But it’s ironic being told not to play it safe by the guy who has 56 browser tabs open on Google right now. Just saying.\\n\\nMike goes above and beyond to achieve his goal to ‘keep it weird’, and NWO is all the better for it—both in our work and our office vibes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never achieves anything.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting). Oh yes: and she just finished her under-graduate degree in business at QUT.\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her a job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https:\\/\\/newwordorder.com.au\\/lp\\/christmas-2021\\\">here.<\\/a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https:\\/\\/www.youtube.com\\/watch?v=gc4XErDT84o\\/\\\">Their music video for hit single \'Rapp\' <\\/a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https:\\/\\/www.youtube.com\\/c\\/BarePictures\\/featured\\\">Bare Pictures.<\\/a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143410\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139645,143421,1,'The low-down on video marketing','2023-05-11 00:56:39','2023-05-11 00:56:39','182df993-065c-4f16-b10e-cdec95d39c77',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released its annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey).\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help its customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% of consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2Qh2ddQsO4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"**Want to take your video marketing up a notch?**\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Chat to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139646,143422,1,'The low-down on video marketing','2023-05-11 05:01:36','2023-05-11 05:01:37','97f6fadf-a38f-4e16-8c36-a0cfa87d00c3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1888gX36nB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Global marketing platform giant HubSpot recently released its annual [**<ins>State of Video Marketing Survey<\\/ins>**](https:\\/\\/blog.hubspot.com\\/marketing\\/state-of-video-marketing-new-data?hubs_content=blog.hubspot.com%2Fmarketing%2Fhow-video-consumption-is-changing&hubs_content-cta=State%20of%20Video%20Marketing%20survey).\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help its customers (i.e. marketing agencies) send out content, including video content for marketers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"You can [read the article in full here](https:\\/\\/blog.hubspot.com\\/marketing\\/how-video-consumption-is-changing). In the meantime, here are the highlights.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"- 91% of survey respondents say they use video marketing—the highest survey figure on record.\\n- The number of digital video viewers worldwide is expected to reach 3.5 billion this year (and the current global population is over 8 billion).\\n- The average viewer watches 17 hours of online videos a week.\\n- 83% of marketers suggest videos should be under 60 seconds in length.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> New video consumption habits… or are they? <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new6\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The HubSpot article identifies five changing online video consumption trends, apparently backed by the survey research (more on that later). \\n\\nLet’s quickly look at these five identified trends.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new7\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"1.\\t**Consumers increasingly rely on video marketing**—66% of consumers claim to watch video content to learn about a brand or product.\\n2.\\t**People watch for escapism**—the survey indicates close to 60% of people watch online video to “relax and unwind” or “laugh and be entertained”.\\n3.\\t**Consumers lean into their passions**—13% of consumers watch videos to “explore an interest or passion” while 11% “want to learn something new”.\\n4.\\t**Video production quality is becoming more important**—28% feel it’s “essential”, while 36% feel it’s “somewhat important”.\\n5.\\t**Consumers prefer shorter videos**—52% of consumers prefer videos under three minutes, with 16% saying less than one minute is ideal. But 48% said they prefer videos from four minutes to over 12 minutes.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new8\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h4> Our take on these ‘trends’ <\\/h4>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new9\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Look, the quality of any kind of research or survey can be arbitrary depending on a range of factors (e.g. spread of respondents, impartiality of questions etc.).\\n\\nHaving said that, we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content. Especially now that all the major social media platforms allow video consumption.\\n\\nHowever, a survey that says only 13% of consumers watch videos to “explore an interest or passion” seems concerning. We recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them, including branded content. Surely?\\n\\nWe will always argue that videos are a powerful medium and, when done correctly, they can have an enormous impact on your marketing efforts. \\n\\nWe also agree that production quality is becoming a discerning issue. A low-fi video on TikTok has its place, but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued.\\n\\nBut we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained. \\nOur view is that there is room for every kind of video—short, long, funny, serious. It all depends on what is right for the job at hand.\\n\\nOur advice is to concentrate on the quality of your content and how it can best engage with the audience, rather than trying to fit it into some formulated length or finding ways to give people a giggle.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CtamAGP9XR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"**Throw out the rule book**\",\"plainText\":\"Hey, we love making videos for our clients. We do lots of them and we pour our heart and soul into them because we know how impactful they can be for our clients’ businesses.\\n\\nWe’re just not convinced that there are rules and trends we need to follow in order to get the best results. Strong briefs and creative collaborations—as well as project-specific customer insights—will always be the anchors of successful video content productions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2Qh2ddQsO4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"**Want to take your video marketing up a notch?**\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Chat to us\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The low down on video marketing','Global marketing platform giant HubSpot recently released their annual State of Video Marketing Survey and a follow-up article. As expected, it has some positive statistics on the expanding influence of video marketing. It’s not really surprising, coming from a platform that exists to help their customers (i.e. marketing agencies) send out content, including video content for marketers.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139647,143423,1,'Department of Regional Development, Manufacturing and Water','2023-05-15 00:11:12','2023-05-22 04:24:20','705b188d-3527-4151-8899-cb45b085ebbc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report for the independent expert panel.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and other stakeholders concerned about its far-reaching implications for established industries and the environment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel is chaired by Prof Ross Garnaut—eminent economist and subject matter expert in climate change policy responses. The panel was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139648,143424,1,'DESBT','2023-05-15 00:11:14','2023-05-15 00:11:14','7748ceaf-9d3c-40c3-bd9d-03d3443a9426',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Helping Queensland businesses go next level!',NULL,NULL,'Business Queensland is the customer-facing brand operating under the Department of Employment, Small Business and Training (DESBT). There are over 450,000 small businesses in Queensland—they are the real engine room of our economy. Many of these small business operators are not aware that they can access various types of support, information and resources from Business Queensland. Enter New Word Order with an aspirational campaign concept to help them go next level.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143322\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Small business owners have a somewhat sceptical view of what the government can do to help them and most have low levels of engagement. Our challenge, therefore, was to firstly connect with them in a compelling way and then convince them that Business Queensland could assist them in practical and valuable ways. We needed to clearly position Business Queensland as a conduit for business improvement and not ‘just another government service’. There was also a strong requirement to reach female, First Nations, and culturally and linguistically diverse (CALD) audiences.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143332\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Many campaigns that target small business operators prey on their perceived problems and vulnerabilities—too little time, not enough resources, juggling issues etc. The strategy for this campaign went decidedly against the grain and took a more positive and aspirational approach. We commended the small business sector for all the great things they’re already doing, and weaved in a message that Business Queensland was on hand to help them reach their next goals and make their businesses even more rewarding.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Authenticity and relevance anchored our creative approach. We highlighted several important Queensland industries in the creative while representing a number of target audience groups. The crux of the creative, however, was showing how businesses could go from one level to the next. This creative focus allowed us to build a campaign centred on aspiration and enhance an emotional connection to the message.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8leugdzO4v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/819382140?h=19bacb5f75&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"DESBT Business Support Campaign\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The campaign, featuring a mix of online videos, digital banners and local radio, has high production values designed to achieve maximum cut through. The use of iconic imagery and dynamic sound\\/music creates immediate impact through every execution and engagement.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qQMMN2uAwa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143323\",\"143321\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rLbMEoVlHK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":null,\"plainText\":\"\\\"Authenticity and relevance anchored our creative approach, allowing us to build a campaign centred on aspiration and enhance an emotional connection to the message.\\\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textColour\":\"text-white\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143337\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'DESBT Business Support','Helping Queensland businesses go next level!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139650,143426,1,'Department of Regional Development, Manufacturing and Water','2023-05-15 00:16:44','2023-05-15 00:16:44','01878993-0df5-4a94-9466-c702cf21bb49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139652,143428,1,'Tritium','2023-05-16 01:23:30','2023-05-16 01:23:31','225b868e-56db-4c32-914f-b15db1412d49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand set for the future',NULL,NULL,'As a leading global producer of electric vehicle chargers, Tritium is Brisbane’s most exciting start-up and is now firmly in the global big league. Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GLSN3YDBFD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[\"73939\"],\"videoCode\":\"<style>.embed-container { position: relative; padding-bottom: 56.25%; height: 0; overflow: hidden; max-width: 100%; } .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; }<\\/style><div class=\'embed-container\'><iframe src=\'https:\\/\\/player.vimeo.com\\/video\\/287017736\' frameborder=\'0\' webkitAllowFullScreen mozallowfullscreen allowFullScreen><\\/iframe><\\/div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LrG99HVOYN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"61847\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRAND\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tritium is now a global brand—and our work took them to the world stage.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium a few years ago to define their brand narrative, design their brand and create logo, visual identity and a range of assets.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZeQWeTuQlo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"73941\",\"73940\",\"73937\",\"73936\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-02qw9cOzxi\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141804\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"BRIEF\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked with Tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents, as well as their rapidly growing marketing and sales teams, to rebrand the company and its products.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"At the time, Tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination, which they most certainly now are achieving. The brand needed to work in all contexts—on rapid chargers, in signage, in extrusion as well as in print, and it needed to be truly global in its appeal. The brand also needed to consider products that were still emerging and not yet defined.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eEjb9cnAXp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141806\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"RATIONALE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We deeply embedded story in the Tritium brand we developed. The logo is three-sided (for ‘tri’). The blues represent clean power, and each of the three elements of the brand represent battery indicators, from empty to full. Meanwhile, the brand is distinctive yet subtle enough to sit successfully alongside co-branded or white-labelled Tritium products.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8PWapwyQK2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141802\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"OUTCOME\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We successfully positioned Tritium for global expansion. We developed and defined a global Masterbrand with a defined brand narrative and transformational, authentic reflection of their vision. The brand goes from strength to strength and is easily our furthest-reaching and highest impact visual identity, recently listing on the NASDAQ and with none other than POTUS.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Tritium','Tritium commissioned us to update their brand and produce a launch video—to put their internal culture of creativity and innovation on display and share it with the world.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
INSERT INTO `content` VALUES (139653,143429,1,'Urban Utilities','2023-05-16 02:04:10','2023-05-16 02:04:11','f70beb8b-1c9a-4665-90aa-ada3a7541c7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139655,143431,1,'Queensland Hydro','2023-05-16 05:02:12','2023-05-16 05:02:12','b19ae4cc-a721-442c-b59b-61f0e92c7daa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139656,143432,1,'22 09 QLD Hydro Website 4','2023-05-16 05:47:13','2023-05-16 05:47:13','93b408fe-1ed1-4a81-afee-abb3b87e1a6e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-4.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQIDBv\\/EACMQAAEDAwIHAAAAAAAAAAAAAAEAAgMEIUEFEhEiMTRxc8H\\/xAAVAQEBAAAAAAAAAAAAAAAAAAAEBf\\/EABgRAQEBAQEAAAAAAAAAAAAAAAABEQIS\\/9oADAMBAAIRAxEAPwDRbWGPO7jlN26mSTBhqDK4xU8lPIY+VwDzY9L2RMUPRDjymJqOid\\/W+36UKqXL\\/9k=\",\"placeholderSvg\":null,\"colorPalette\":[\"#7fcdec\",\"#e2e5e6\",\"#1d423f\",\"#59696f\",\"#6c7e82\"],\"lightness\":59,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139657,143433,1,'22 09 QLD Hydro Website 5','2023-05-16 05:47:29','2023-05-16 05:47:29','337feffc-c58a-4baa-8c5f-e322d0e41eda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-5.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"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\",\"placeholderSvg\":null,\"colorPalette\":[\"#1e3231\",\"#66c6c0\",\"#dcdede\",\"#59a2ba\",\"#8c9f9d\"],\"lightness\":49,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139658,143434,1,'22 09 QLD Hydro Website 6','2023-05-16 05:47:36','2023-05-16 05:47:36','556409aa-eebf-4eff-b234-f8638b666f2f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-6.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFQABAQAAAAAAAAAAAAAAAAAABQL\\/xAAgEAAABQQDAQAAAAAAAAAAAAAAAQIDBQQhMYERMnGR\\/8QAFAEBAAAAAAAAAAAAAAAAAAAABP\\/EABkRAAMBAQEAAAAAAAAAAAAAAAABAhEDIf\\/aAAwDAQACEQMRAD8Aedkktpu+tPgQ5CTYHJTdY2RrpZB1fB3TbHwG6bDXoma1FVeNhFhYFj66BqGH\\/9k=\",\"placeholderSvg\":null,\"colorPalette\":[\"#85b1c4\",\"#d6e6eb\",\"#2b2e1e\",\"#636030\",\"#2f658b\"],\"lightness\":54,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139660,143436,1,'22 09 QLD Hydro Website 7','2023-05-16 05:56:53','2023-05-16 05:56:53','76943d97-288d-4b85-801a-43e785ed7f5c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x768_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1536_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x384_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x768_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1536_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x384_crop_center-center_82_line\\/22_09-QLD-Hydro-Website-7.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":768,\"2560\":1536,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":384},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":4000,\"originalImageHeight\":2400,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQAAAQABAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFQABAQAAAAAAAAAAAAAAAAAABQL\\/xAAgEAAABQQDAQAAAAAAAAAAAAAAAQIDBQQhMYERQnGR\\/8QAFAEBAAAAAAAAAAAAAAAAAAAABP\\/EABkRAQEBAQEBAAAAAAAAAAAAAAIAAREDMf\\/aAAwDAQACEQMRAD8Aedkktpu+tPgRpiFwclN1jZGulkHl8HdNsfAb06N+ySu5XVY2EOKJnroGUy\\/\\/2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#85b1c3\",\"#2b2e20\",\"#d5e6eb\",\"#646130\",\"#2f668c\"],\"lightness\":49,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139661,143437,1,'Queensland Hydro','2023-05-16 05:57:57','2023-05-16 05:57:57','f5487d72-3fe3-458e-ad72-74d6c6791ba1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143432\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-O6BVtLNjXt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143436\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RVUG8ZpP2Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143433\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139663,143439,1,'Queensland Hydro','2023-05-16 22:51:47','2023-05-16 22:51:47','6c282e66-4d8c-46fe-b051-2dd9ec56d911',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143432\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RVUG8ZpP2Y\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143433\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-O6BVtLNjXt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143436\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139665,143441,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 02:16:52','2023-05-18 02:16:52','8fc205b4-ac89-468e-8c14-65403205bd3c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"\",\"backgroundColour\":\"\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139666,143442,1,NULL,'2023-05-18 02:16:53','2023-05-18 02:16:53','02882249-0245-4610-a994-da0d5d48b686',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139667,143443,1,'23 Bradfield website assets 1 1','2023-05-18 02:19:06','2023-05-18 02:19:54','01996f34-8405-4594-9758-2f5c41f1fd61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-1.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAMEBv\\/EAB8QAAIBBAIDAAAAAAAAAAAAAAIDAQAEEjEREzNygf\\/EABYBAQEBAAAAAAAAAAAAAAAAAAECAP\\/EABoRAQEAAgMAAAAAAAAAAAAAAAABAhEhMUH\\/2gAMAwEAAhEDEQA\\/ANSV65QtBQMaQBBZFqftTzIq2ZXapdw7r5x7DxiYjXM03fiTl+KPWkToL3FYv\\/\\/Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#e3e2e1\",\"#326369\",\"#d07332\",\"#9ba2a7\",\"#a77077\"],\"lightness\":59,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139668,143444,1,'23 Bradfield website assets 1 1','2023-05-18 02:19:35','2023-05-18 02:19:35','d7b86dcf-c5f6-4303-b1c1-ea7cf79ca340',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":[],\"optimizedWebPImageUrls\":[],\"variantSourceWidths\":[],\"variantHeights\":[],\"focalPoint\":[],\"originalImageWidth\":0,\"originalImageHeight\":0,\"placeholder\":\"\",\"placeholderSvg\":\"\",\"colorPalette\":[],\"lightness\":0,\"placeholderWidth\":0,\"placeholderHeight\":0,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139669,143445,1,'23 Bradfield website assets 1 12','2023-05-18 02:19:43','2023-05-18 02:19:43','bda590d9-7b34-4421-9ef8-9cba0f02cb8d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x491_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x982_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x409_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x819_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x327_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x655_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x245_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x204_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x491_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x982_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x409_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x819_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x327_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x655_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x245_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x204_crop_center-center_82_line\\/23_Bradfield-website-assets_1-12.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":491,\"3072\":982,\"1280\":409,\"2560\":819,\"1024\":327,\"2048\":655,\"768\":245,\"640\":204},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":3333,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAFABADAREAAhEBAxEB\\/8QAFQABAQAAAAAAAAAAAAAAAAAABAb\\/xAAdEAACAQQDAAAAAAAAAAAAAAACAwQAARFhMUGB\\/8QAFQEBAQAAAAAAAAAAAAAAAAAAAAH\\/xAAUEQEAAAAAAAAAAAAAAAAAAAAA\\/9oADAMBAAIRAxEAPwCkmQ3OIr2lmPm77qhUFDFKECeR474zUH\\/\\/2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#35465c\",\"#dcdada\",\"#a16260\",\"#ce8b51\",\"#848d98\"],\"lightness\":53,\"placeholderWidth\":1536,\"placeholderHeight\":491,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139671,143447,1,'23 Bradfield website assets 1 3','2023-05-18 02:26:14','2023-05-18 02:26:14','84bd6427-8796-47cc-8be1-648dedad035b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-3.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFgABAQEAAAAAAAAAAAAAAAAABAIG\\/8QAIRAAAQQBAwUAAAAAAAAAAAAAAQACAxEEEhMhIjNRYXH\\/xAAWAQEBAQAAAAAAAAAAAAAAAAABAAL\\/xAAaEQACAwEBAAAAAAAAAAAAAAAAARExQRIh\\/9oADAMBAAIRAxEAPwDRzZeXDWy6V\\/UQaGrivaEoXppvqh7cnILbbGHnxdKc4CjRUXbb8CTKotQn\\/9k=\",\"placeholderSvg\":null,\"colorPalette\":[\"#dddbdb\",\"#2e5667\",\"#dd6f3a\",\"#786e7e\",\"#8d959e\"],\"lightness\":57,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139672,143448,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 02:26:50','2023-05-18 02:26:50','cde794de-a236-42cf-93f3-fe6ee987938b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"\",\"backgroundColour\":\"\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139674,143450,1,'23 Bradfield website assets 1 4','2023-05-18 02:38:52','2023-05-18 02:38:52','bc5f0103-e22f-4576-a143-f5a1606ae050',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x921_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x1843_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x767_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1535_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x614_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1228_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x460_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x383_crop_center-center_82_line\\/23_Bradfield-website-assets_1-4.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":921,\"3072\":1843,\"1280\":767,\"2560\":1535,\"1024\":614,\"2048\":1228,\"768\":460,\"640\":383},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":10417,\"originalImageHeight\":6250,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAJABADAREAAhEBAxEB\\/8QAFgABAQEAAAAAAAAAAAAAAAAABQIE\\/8QAHxAAAQQBBQEAAAAAAAAAAAAAAQACAxEEBRIhM3GB\\/8QAFgEBAQEAAAAAAAAAAAAAAAAAAQAD\\/8QAHBEAAgICAwAAAAAAAAAAAAAAAAECAxExQVFh\\/9oADAMBAAIRAxEAPwBV+qajBnyRseXRA0227r+qguzO6x7iPNypq6t7iDQHHKHng0Xppi62+BILRahP\\/9k=\",\"placeholderSvg\":null,\"colorPalette\":[\"#3a7d7c\",\"#dedddd\",\"#c57641\",\"#7f9497\",\"#797277\"],\"lightness\":55,\"placeholderWidth\":1536,\"placeholderHeight\":921,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139675,143451,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 02:39:28','2023-05-18 02:39:28','8462a0ce-2afc-4c58-b600-3cb81ca6468e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"\",\"backgroundColour\":\"\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139677,143453,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 02:45:20','2023-05-18 02:45:20','13a98156-1759-4e9d-9e9d-85a96d870df6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"\",\"backgroundColour\":\"\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139679,143455,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 03:30:58','2023-05-18 03:30:58','77c48fbb-6c55-44ff-94ae-52726505c601',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"\",\"backgroundColour\":\"\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139681,143457,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 04:59:31','2023-05-18 04:59:31','9b6308c4-baee-43f0-94c0-bef6dfafa8ef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139683,143459,1,'Department of Regional Development, Manufacturing and Water','2023-05-18 05:00:06','2023-05-18 05:00:06','bcd30bd8-40f7-457a-a1e7-8c50311fb9ab',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and successive governments hostage because of its far-reaching implications.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel, chaired by eminent climatologist and economist Prof Ross Garnaut, was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139685,143461,1,'Department of Regional Development, Manufacturing and Water','2023-05-22 04:21:26','2023-05-22 04:21:26','f4ed39a9-ef5b-4ff3-bd84-77a16d40d2b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report for the independent expert panel.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and other stakeholders concerned about its far-reaching implications for established industries and the environment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel is chaired by Prof Ross Garnaut—eminent economist and subject matter expert in climate change policy responses. The panel was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139687,143463,1,'Department of Regional Development, Manufacturing and Water','2023-05-22 04:24:20','2023-05-22 04:24:20','c8ae8503-0630-482f-86c4-e2650a60aa6c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report for the independent expert panel.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and other stakeholders concerned about its far-reaching implications for established industries and the environment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel is chaired by Prof Ross Garnaut—eminent economist and subject matter expert in climate change policy responses. The panel was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139688,143464,1,'Department of Regional Development, Manufacturing and Water','2023-05-26 05:24:43','2023-05-30 04:37:35','3b2bcae6-55e3-493d-935f-f9b4cb3581bb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel',NULL,NULL,'The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report for the independent expert panel.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143443\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In 1938, engineer Sir John Bradfield posited Queensland’s arable land could be expanded by piping water from where it falls most—in the tropics—down to its arid centre. It’s a dream that’s held its proponents enthralled and other stakeholders concerned about its far-reaching implications for established industries and the environment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uGBVLFyCoh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143450\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-AVH8mESgHO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Bradfield panel is chaired by Prof Ross Garnaut—eminent economist and subject matter expert in climate change policy responses. The panel was commissioned to research and report on the scheme’s viability. Our work included direct liaison with the panel, and the editing, design and printing of the report.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FD8B3VPQj2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143447\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our work continues now to launch the report through stakeholder engagement and strategy, and to translate the findings into usable insights via publications and digital and video assets.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAT8Reply6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Bradfield Regional Assessment and Development Panel','The latest in a series of engagements for Queensland Government energy and resources companies, we have worked closely with the Department of Regional Development, Manufacturing and Water to edit, design, and launch a pivotal report.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139689,143465,1,'Office of Industrial Relations','2023-05-30 04:37:06','2023-05-31 01:28:20','82ccc30e-8302-4915-bf59-4a797939a565',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Quad bike safety campaign',NULL,NULL,'Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other cause. But quad bikes on their own don’t kill—poor rider behaviour is the real danger.\nOn behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pHqx1gA4Ba\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967484?h=966dd0e8e5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Come Home Safe (30)\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JxL4RUaMjM\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br> The OIR asked us to create a behaviour change campaign that connects with Queenslanders who ride quad bikes. Five key messages were at the core of the campaign: <\\/br>\\n<br> 1.\\tAlways wear a helmet. <\\/br>\\n<br>2.\\tKeep kids on kids’ bikes. <\\/br>\\n<br>3.\\tDon’t double. <\\/br>\\n<br>4.\\tDon’t overload. <\\/br>\\n<br>5.\\tGet proper quad bike training. <\\/br>\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2LGTTXYzYP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967790?h=a3a0bf9495&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Kid&amp;#039;s on Bike&amp;#039;s\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967609?h=7ed6042ec7&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Quad Bikes - Don&amp;#039;t Overload\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7Uja0C1L9z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surprised by the fact that quad bikes are the biggest killer in the Queensland agriculture industry, we chose to make this the focus of the campaign. Our messaging asked the audience to consider: What would your family do if you didn’t come home safely? <\\/br>\\n\\nTo cut through to the audience, we turned to our tried-and-true behaviour change methodology. We know behaviour is only the surface evidence of a deeper journey—attitudinal change is the real target, and behavioural change then follows, such as a simple action like remembering to wear a helmet. To unlock attitudinal change, we focused on aligning the campaign with the audience’s core values and beliefs. We just had to understand them and write messaging that connects with who they are. <\\/br>\\n\\nLeveraging the use of live-action video, we reflected the audience back to themselves so they could connect better with the message, seeing not the actors playing quad-bike riders, but their own precious family members.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-99iqBGSZfO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143399\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The rollout of the campaign required deft thinking to accommodate the budget and some production parameters, so we worked up solutions that met these requirements while still reaching strong creative standards. Digging deeper strategically, we challenged the illustrative concept the OIR originally briefed, instead conceptualising live action stills underlaying animation, so the audience could see themselves in the video. <\\/br>\\nThe campaign features a series of six videos, radio and press advertisements, posters, DL flyers, and website and digital assets created under a central concept of \'Come home safe\'.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VQKJ6xIw72\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In its entirety, the campaign is an emotionally compelling and strategic suite of creative that makes a difference to people’s lives every time a quad bike rider comes home safe.\",\"textSize\":\"text-lg\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8hzX4Ur6R5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/713967734?h=ad6811e8f7&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/711927001?h=348f569e5d&title=0&byline=0&portrait=0&speed=0&badge=0&autopause=0&player_id=0&app_id=58479\\/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"><\\/iframe><\\/div>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5p2OlGny61\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-s0nVisNYi6\",\"content\":{\"fields\":{\"spacer\":null,\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Office of Industrial Relations | Quad bike safety campaign','Quad bikes are responsible for more deaths in Queensland’s agriculture industry than any other injury mechanism. But quad bikes on their own don’t kill—poor rider behaviour is the real danger. On behalf of the Office of Industrial Relations (OIR), we put our behaviour change expertise, compelling creativity and video acumen to work, encouraging safer quad bike rider behaviour to significantly reduce quad bikes’ death toll.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139690,143466,1,'Ramsay Health Care','2023-05-31 01:12:15','2023-05-31 23:17:41','122cd45a-7711-42a8-9e5e-907e08ac200d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139691,143467,1,'Ramsay Health Care','2023-05-31 01:12:16','2023-05-31 01:12:16','455361df-ac1c-4720-b92d-c219cce07cde',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139692,143468,1,'Ramsay Psychology','2023-05-31 01:12:48','2023-05-31 01:12:48','d1c6bccf-a59d-4f0f-a44c-16ddc8b444ea',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139694,143470,1,'Ramsay Psychology','2023-05-31 01:19:05','2023-05-31 01:19:05','7f1a1bef-b419-4936-81d0-eb05a48e0538',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. <b\\/>\\nFour key priorities underpinned our approach:\\n1.\\tmodelling the behaviour of deciding to seek support\\n2.\\tusing identifiable characters and perspectives that would connect with the audience\\n3.\\tmaking a compelling brand promise\\n4.\\tdelivering key messages around trust, care, control, and being healthier and happier.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139696,143472,1,'Ramsay Psychology','2023-05-31 01:19:32','2023-05-31 01:19:32','8d95b3f6-0a72-4f89-b038-6a486fa5f729',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service.\\nFour key priorities underpinned our approach:\\n1.\\tmodelling the behaviour of deciding to seek support\\n2.\\tusing identifiable characters and perspectives that would connect with the audience\\n3.\\tmaking a compelling brand promise\\n4.\\tdelivering key messages around trust, care, control, and being healthier and happier.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139698,143474,1,'Ramsay Psychology','2023-05-31 01:29:58','2023-05-31 01:29:58','373d368f-b117-4b3b-a1ef-45d19a52d0bd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. <\\/br>\\n<br>Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\tmodelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\tusing identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\tmaking a compelling brand promise <\\/br>\\n<br>4.\\tdelivering key messages around trust, care, control, and being healthier and happier. <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139700,143476,1,'Ramsay Psychology','2023-05-31 01:30:14','2023-05-31 01:30:14','0d51cf75-c941-4f7f-a6ba-5b0e7218ec25',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\tmodelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\tusing identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\tmaking a compelling brand promise <\\/br>\\n<br>4.\\tdelivering key messages around trust, care, control, and being healthier and happier. <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139702,143478,1,'Ramsay Psychology','2023-05-31 01:30:34','2023-05-31 01:30:34','a57e77eb-7ffb-43e7-b2e7-c44be4978cf5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\tModelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\tUsing identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\tMaking a compelling brand promise <\\/br>\\n<br>4.\\tDelivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139704,143480,1,'Ramsay Psychology','2023-05-31 01:30:48','2023-05-31 01:30:48','0ebd8b76-78e1-4374-976c-997c1795a8fa',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139706,143482,1,'Ramsay Psychology','2023-05-31 01:31:14','2023-05-31 01:31:14','a993b441-0356-451c-aec9-7f83cdf3f261',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\n\\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\n\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139708,143484,1,'Ramsay Psychology','2023-05-31 01:33:29','2023-05-31 01:33:29','11ebc0be-12f6-4bd9-93bb-da3e8fc853c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139711,143487,1,'L1006577','2023-05-31 06:20:16','2023-05-31 06:20:16','f53300af-604c-4816-9683-df0271f559fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006577.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006577.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006577.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006577.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006577.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006577.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006577.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006577.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006577.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006577.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006577.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006577.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006577.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006577.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006577.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006577.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1020,\"3072\":2040,\"1280\":850,\"2560\":1700,\"1024\":680,\"2048\":1360,\"768\":510,\"640\":425},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5000,\"originalImageHeight\":3321,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAKABADAREAAhEBAxEB\\/8QAFwAAAwEAAAAAAAAAAAAAAAAAAQMEBf\\/EACAQAAICAgICAwAAAAAAAAAAAAECBBEAAyFBBRITMWH\\/xAAXAQADAQAAAAAAAAAAAAAAAAAAAgMB\\/8QAGBEBAQEBAQAAAAAAAAAAAAAAAQACESH\\/2gAMAwEAAhEDEQA\\/AMzxI+baziw1H25uwBk9a5GZ3klkTdOqMrkrrY0KyoLAhTRRUVmHBH0R1ycMgy9R8hDZjIW2Pff5jW3\\/2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#4c504d\",\"#d6c4a9\",\"#8b887d\",\"#93a4ba\",\"#a3b190\"],\"lightness\":53,\"placeholderWidth\":1536,\"placeholderHeight\":1020,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139712,143488,1,'L1006367','2023-05-31 06:20:21','2023-05-31 06:20:21','9d337751-de24-4cc4-b394-e291577bf8b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006367.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006367.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006367.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006367.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006367.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006367.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006367.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006367.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006367.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006367.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006367.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006367.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006367.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006367.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006367.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006367.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1020,\"3072\":2040,\"1280\":850,\"2560\":1700,\"1024\":680,\"2048\":1360,\"768\":510,\"640\":425},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5000,\"originalImageHeight\":3321,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAKABADAREAAhEBAxEB\\/8QAFwAAAwEAAAAAAAAAAAAAAAAAAgMEBf\\/EACAQAAEDBAIDAAAAAAAAAAAAAAECAxEABAUhEoEVUZH\\/xAAXAQADAQAAAAAAAAAAAAAAAAABAgME\\/8QAGxEAAQQDAAAAAAAAAAAAAAAAAAECAxEEMUH\\/2gAMAwEAAhEDEQA\\/AH2RFljlPpUk8Y33VnrSGaFtuovFylxoPckkGQD3QjdaWNM1EdRjOE+LbE6KhI90JtFMPah25Ix7gnQUY+0sPRsvh\\/\\/Z\",\"placeholderSvg\":null,\"colorPalette\":[\"#8eafbe\",\"#6a4330\",\"#2c6d80\",\"#d8b2a9\",\"#92515d\"],\"lightness\":49,\"placeholderWidth\":1536,\"placeholderHeight\":1020,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139713,143489,1,'L1006194','2023-05-31 06:20:26','2023-05-31 06:20:26','b0ccaf26-3c99-49a8-a570-d1d0f7c4a471',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006194.jpg\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006194.jpg\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006194.jpg\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006194.jpg\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006194.jpg\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006194.jpg\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006194.jpg\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006194.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1536x1020_crop_center-center_82_line\\/L1006194.jpg.webp\",\"3072\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_3072x2040_crop_center-center_82_line\\/L1006194.jpg.webp\",\"1280\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1280x850_crop_center-center_82_line\\/L1006194.jpg.webp\",\"2560\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2560x1700_crop_center-center_82_line\\/L1006194.jpg.webp\",\"1024\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_1024x680_crop_center-center_82_line\\/L1006194.jpg.webp\",\"2048\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_2048x1360_crop_center-center_82_line\\/L1006194.jpg.webp\",\"768\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_768x510_crop_center-center_82_line\\/L1006194.jpg.webp\",\"640\":\"https:\\/\\/nwo.nyc3.cdn.digitaloceanspaces.com\\/nwo\\/uploads\\/_640x425_crop_center-center_82_line\\/L1006194.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1020,\"3072\":2040,\"1280\":850,\"2560\":1700,\"1024\":680,\"2048\":1360,\"768\":510,\"640\":425},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":5000,\"originalImageHeight\":3321,\"placeholder\":\"\\/9j\\/4AAQSkZJRgABAQEBLAEsAAD\\/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P\\/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P\\/wAARCAAKABADAREAAhEBAxEB\\/8QAFQABAQAAAAAAAAAAAAAAAAAABQP\\/xAAfEAABBAICAwAAAAAAAAAAAAABAgMRIQAEFMEyQXH\\/xAAYAQACAwAAAAAAAAAAAAAAAAABAwACBP\\/EABsRAQACAgMAAAAAAAAAAAAAAAEAAhEhAzEy\\/9oADAMBAAIRAxEAPwBFha9XQK2iC4YCQLJu4HzG3cGZn4QyDEGtpXHS45AWRYOCuyG+lgqyQ7owfZ6y9vLF17JWTx3LPn0MkDP\\/2Q==\",\"placeholderSvg\":null,\"colorPalette\":[\"#b0ccd5\",\"#346474\",\"#6099ab\",\"#664a42\",\"#967459\"],\"lightness\":52,\"placeholderWidth\":1536,\"placeholderHeight\":1020,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139714,143490,1,'Department of Education','2023-05-31 06:20:42','2023-05-31 06:20:42','4d183bcb-62fc-41b4-aa23-86b9a858864b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. \\nOur challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. \\nIt was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139715,143491,1,'Ramsay Psychology','2023-05-31 06:22:53','2023-05-31 06:22:53','57d018f8-727a-4c9e-9efa-cf65fb97ce46',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":[]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Xk8z0l32qK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143489\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139717,143493,1,'Ramsay Psychology','2023-05-31 06:24:28','2023-05-31 06:24:28','80a107c6-c847-4d8d-aeb9-1e5aeebdd956',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen><\\/iframe> <p><a href=\\\"https:\\/\\/vimeo.com\\/770949554\\\">Ramsay Psychology - Hero Female<\\/a> from <a href=\\\"https:\\/\\/vimeo.com\\/newwordorder\\\">New Word Order\\/New Pictures<\\/a> on <a href=\\\"https:\\/\\/vimeo.com\\\">Vimeo<\\/a>.<\\/p>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Xk8z0l32qK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143489\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139719,143495,1,'Ramsay Psychology','2023-05-31 06:27:30','2023-05-31 06:27:30','f917106d-133e-467b-966e-580fb735d5e1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen><\\/iframe> <p><a href=\\\"https:\\/\\/vimeo.com\\/770949554\\\">Ramsay Psychology - Hero Female<\\/a> from <a href=\\\"https:\\/\\/vimeo.com\\/newwordorder\\\">New Word Order\\/New Pictures<\\/a> on <a href=\\\"https:\\/\\/vimeo.com\\\">Vimeo<\\/a>.<\\/p>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139721,143497,1,'Department of Education','2023-05-31 06:27:57','2023-05-31 06:27:58','5cb5fa16-7b10-4af2-a4ed-92b404241553',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. \\nOur challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. \\nIt was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139722,143498,1,'Ramsay Psychology','2023-05-31 06:28:41','2023-05-31 06:28:41','b78676b6-5517-4e89-9015-5012f624631d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" width=\\\"640\\\" height=\\\"360\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen><\\/iframe> <p><a href=\\\"https:\\/\\/vimeo.com\\/770949554\\\">Ramsay Psychology - Hero Female<\\/a> from <a href=\\\"https:\\/\\/vimeo.com\\/newwordorder\\\">New Word Order\\/New Pictures<\\/a> on <a href=\\\"https:\\/\\/vimeo.com\\\">Vimeo<\\/a>.<\\/p>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139724,143500,1,'Ramsay Psychology','2023-05-31 06:28:52','2023-05-31 06:28:52','57c8d5ee-8a59-4eda-a02c-18a3f2f1804f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139726,143502,1,'Ramsay Psychology','2023-05-31 06:29:52','2023-05-31 06:29:52','8cfe3fb3-8177-401a-ad5c-cc7dd5d9c5dc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Psychology','When you\'re ready, we\'re ready',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139728,143504,1,'Ramsay Psychology','2023-05-31 06:31:03','2023-05-31 06:31:03','5d95d417-86cb-4056-898d-3501e2ef983f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Psychology','When you\'re ready, we\'re ready',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139730,143506,1,'Ramsay Health Care','2023-05-31 06:31:37','2023-05-31 06:31:37','285b13c3-cff1-469a-8218-20fe9c185c52',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139732,143508,1,'Ramsay Psychology','2023-05-31 06:33:20','2023-05-31 06:33:20','7d026d86-6b70-4d4e-afb3-ca4bb9681e7a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gcuOT34IY1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949523?h=ce3fc2239c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949500?h=482b490fb5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Psychology','When you\'re ready, we\'re ready',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139734,143510,1,'Ramsay Psychology','2023-05-31 06:33:46','2023-05-31 06:33:46','45452f4e-0779-4b01-a409-2b1325202aa0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gcuOT34IY1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949523?h=ce3fc2239c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949500?h=482b490fb5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Psychology','When you\'re ready, we\'re ready',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139737,143513,1,'Ramsay Psychology','2023-05-31 23:17:31','2023-05-31 23:17:31','3aa56363-617f-4ef3-8b10-4077ab5ada61',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'When you\'re ready, we\'re ready',NULL,NULL,'Seeking help with your mental health often isn’t an easy decision, but it’s deeply supported by Ramsay Psychology. They asked us to craft a campaign that showcases their individualised, compassionate approach to mental healthcare through compelling video, based on customer insights.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gjX0uc3xps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949554?h=dbfd2b6144&title=0&byline=0&portrait=0\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<br>Ramsay challenged us to build a campaign concept that would launch the new Ramsay Psychology clinic service. Four key priorities underpinned our approach: <\\/br>\\n<br>1.\\t Modelling the behaviour of deciding to seek support <\\/br>\\n<br>2.\\t Using identifiable characters and perspectives that would connect with the audience <\\/br>\\n<br>3.\\t Making a compelling brand promise <\\/br>\\n<br>4.\\t Delivering key messages around trust, care, control, and being healthier and happier <\\/br>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"143488\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We crafted a series of characters that reflected the audience back to them. \\nCustomer insights for the project identified that these people are ready to begin their mental health journey but simply need the encouragement to take action.\\nLike with our previous work on the Quit Smoking campaign for Queensland Health, we knew the approach shouldn’t revolve around fear but instead empower people the achieve the next step they wanted to achieve—seeking help.\\nIn taking care to deeply understand the audience, we were able to craft a campaign that genuinely connected with them and their stories.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos take place in a waiting room, where our characters show their inner decision making as they wait for their mental health appointment. \\nOur photography style was an intimate approach of close-up shots of their emotive faces. \\nWe treated the videos with a blurry overlay to represent the impact of their mental health on their outlook and quality of life—which clears in the wake of their hope and strength in deciding to seek help.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143487\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This campaign is helping Ramsay Psychology provide personalised care for a range of people with varying mental health conditions and symptoms.\\nBy increasing Ramsay’s brand awareness, we’ve helped people experiencing life’s challenges—from depression and grief to eating disorders and relationship problems—reach out for help when they’re ready.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gcuOT34IY1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949523?h=ce3fc2239c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/770949500?h=482b490fb5&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Psychology','When you\'re ready, we\'re ready',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139738,143514,1,'Ramsay Health Care','2023-05-31 23:17:41','2023-05-31 23:17:41','ec8a0511-f2d3-4853-8130-c33909064fef',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139739,143515,1,NULL,'2023-06-06 03:03:09','2023-06-06 03:06:21','a958b280-bba0-43a4-984f-1687edf0ea60',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'green',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139741,143517,1,'Righting writing','2023-06-06 03:03:26','2023-06-06 03:03:26','67a10987-4782-4504-a74e-08dea600e97f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139743,143519,1,'Righting writing','2023-06-06 03:03:39','2023-06-06 03:03:39','b522c9bc-3dca-4671-bc12-0c1c266de6b2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Righting writing','Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
