[{"type":"vizyBlock","attrs":{"id":"vizy-block-Le3COrDzEZ","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"What a $10,000-per-month ad agency retainer gets you","headingColour":"text-black","headingSize":"text-5xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Advertising agency and client retainer agreements sometimes get a bad rap. From both sides of the equation, there can be a fear about the ‘value’ factor. Clients might be concerned about outlaying a set amount and not seeing value delivered, while agencies worry about over-servicing, over-delivering and having to absorb costs.  \n\nThe truth, as always, lies somewhere in the middle. A good agency retainer agreement that is well-scoped and structured will provide fair value to both parties along with other significant benefits.  \n\nHere at New Word Order, we operate on a retainer basis with a number of clients. Not all, as other clients prefer the fee-for-project model. But our experience with retainers has given us a good appreciation of why they work and how to avoid pitfalls. \n\nLet’s look at the benefits of an agency retainer agreement.","textSize":"text-base","textColour":"text-black"}},"new3":{"type":"textGrid","enabled":true,"collapsed":false,"fields":{"gridItems":{"new1":{"type":"6","fields":{"heading":"Build long term relationship and trust","text":"Supplier relationships built over time offer incredible advantages for your business, and add to your bottom line. When your agency works constantly with you and becomes familiar with your tone, style and business objectives, you’ll see huge efficiencies and autonomy that save you time and money."}},"new2":{"type":"6","fields":{"heading":"Fuller understanding of your brand, business and sector","text":"Agencies, on the whole, are very good at diving into your business and learning intimate details about your brand, business operations, objectives and your sector as whole. This is accentuated when there is a retainer in place, as the commitment goes way beyond a specific project needs."}},"new3":{"type":"6","fields":{"heading":"Access to all of the agency’s services","text":"When you operate on a project basis, you may only be afforded certain service functions to fulfil that project (e.g. the digital team for a website build). But when you’re working under a retainer arrangement, all of the agency’s services are available to you. This could include strategy, branding, copywriting, design, digital, PR, media, and any other functions or expertise the agency houses."}},"new4":{"type":"6","fields":{"heading":"Your work is prioritised","text":"Few agencies are waiting by the phone for the client to ring with a new project so they can leap straight onto it. There are always jobs on the go. But on a retainer, your work is prioritised so quick turnarounds can be achieved if required. Our agreement with retainer clients is that their work happens when it needs to happen, so they jump the queue whenever necessary."}},"new5":{"type":"6","fields":{"heading":"No surprise costs and lower hourly rates","text":"For clients, the assurance of having a set monthly cost is often the determining reason for establishing a retainer with an agency. The no-surprise-invoices guarantee is worth the price of admission. Usually retainers also mean lower hourly rates than the rack rates, as agencies know what income is being delivered and can resource accordingly."}},"new6":{"type":"6","fields":{"heading":"Transparency and reporting","text":"A normal part of our retainer agreements is for regular reporting of how hours and services are being spent in any given month, so clients remain fully informed at all times. Never will you get to the end of the month and wonder what the agency has been doing for your investment. Retainer reconciliations are standard practice."}}}}},"new4":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"So what will a $10,000-per-month retainer get you?","headingColour":"text-black","headingSize":"text-5xl"}},"new5":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Don’t get caught up in the $10,000 figure. Retainer figures are mostly determined by the client’s marketing budget and your needs. So whether you need to halve it, double it, quarter it or triple it—it doesn’t matter. We just want to provide a guide on what you can expect from a $10,000 monthly retainer budget at New Word Order.","textSize":"text-xl","textColour":"text-black"}},"new6":{"type":"textGrid","enabled":true,"collapsed":false,"fields":{"gridItems":{"new1":{"type":"6","fields":{"heading":"Strategy","text":"12 hours a month\nStrategic direction, research, analysis, advisory and consultation"}},"new2":{"type":"6","fields":{"heading":"Creative Direction","text":"4 hours a month"}},"new3":{"type":"6","fields":{"heading":"Copywriting","text":"4 hours a month"}},"new4":{"type":"6","fields":{"heading":"Art Direction","text":"6 hours a month"}},"new5":{"type":"6","fields":{"heading":"Graphic Design","text":"16 hours a month"}},"new6":{"type":"6","fields":{"heading":"Client Service","text":"18 hours a month\n<br> Account direction, management, production, coordination"}}}}}},"buttons":[],"sectionTitle":null}}}}}]