(142901,'field',164,1,' small business owners have a somewhat sceptical view of what the government can do to help them and most have low levels of engagement our challenge therefore was to firstly connect with them in a compelling way and then convince them that business queensland could assist them in practical and valuable ways we needed to clearly position business queensland as a conduit for business improvement and not just another government service there was also a strong requirement to reach female first nations and culturally and linguistically diverse cald audiences many campaigns that target small business operators prey on their perceived problems and vulnerabilities too little time not enough resources juggling issues etc the strategy for this campaign went decidedly against the grain and took a more positive and aspirational approach we commended the small business sector for all the great things theyre already doing and weaved in a message that business queensland was on hand to help them reach their next goals and make their businesses even more rewarding authenticity and relevance anchored our creative approach we highlighted several important queensland industries in the creative while representing a number of target audience groups the crux of the creative however was showing how businesses could go from one level to the next this creative focus allowed us to build a campaign centred on aspiration and enhance an emotional connection to the message the campaign featuring a mix of online videos digital banners and local radio has high production values designed to achieve maximum cut through the use of iconic imagery and dynamic sound music creates immediate impact through every execution and engagement '),(142901,'slug',0,1,' business support '),(142901,'title',0,1,' debst business support '),(142911,'extension',0,1,' jpg '),(142911,'filename',0,1,' 163a4511 jpg '),(142911,'kind',0,1,' image '),(142911,'slug',0,1,''),(142911,'title',0,1,' 163 a4511 '),(142917,'field',164,1,' she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad music to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots its an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything its where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cant possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it its clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cant even read sheet music didnt bode well for the paperwork maybe thats why he swapped his yamaha keyboard for a wireless apple one and so musics loss became advertisings gain williams young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wont compromise on meeting his clients deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldnt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hasnt yet made his way to india which is rich with his family history but its on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now its time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wasnt a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(142917,'slug',0,1,' let us introduce ourselves '),(142917,'title',0,1,' let us introduce ourselves '),(142924,'extension',0,1,' png '),(142924,'filename',0,1,' nwo email christmas 22 2 png '),(142924,'kind',0,1,' image '),(142924,'slug',0,1,''),(142924,'title',0,1,' nwo email christmas 22 2 '),(142935,'extension',0,1,' jpg '),(142935,'filename',0,1,' 22 11 meet liam jpg '),(142935,'kind',0,1,' image '),(142935,'slug',0,1,''),(142935,'title',0,1,' 22 11 meet liam '),(142939,'extension',0,1,' jpg '),(142939,'filename',0,1,' 22 11 meet liam 2 jpg '),(142939,'kind',0,1,' image '),(142939,'slug',0,1,''),(142939,'title',0,1,' 22 11 meet liam 2 '),(142947,'slug',0,1,''),(142948,'slug',0,1,''),(142949,'slug',0,1,''),(142950,'slug',0,1,''),(142951,'slug',0,1,''),(142977,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(142977,'slug',0,1,' residential tenancies authority 2 '),(142977,'title',0,1,' residential tenancies authority '),(142978,'extension',0,1,' jpg '),(142978,'filename',0,1,' 8147 doe early childhood services video 2 2 35 jpg '),(142978,'kind',0,1,' image '),(142978,'slug',0,1,''),(142978,'title',0,1,' 8147 do e early childhood services video 2 2 35 '),(142984,'extension',0,1,' jpeg '),(142984,'filename',0,1,' 35510008 jpeg '),(142984,'kind',0,1,' image '),(142984,'slug',0,1,''),(142984,'title',0,1,' 35510008 '),(142985,'extension',0,1,' jpeg '),(142985,'filename',0,1,' 81mjsltbrjl jpeg '),(142985,'kind',0,1,' image '),(142985,'slug',0,1,''),(142985,'title',0,1,' 81 mj sl tbrj l '),(142987,'field',164,1,' november picks october picks bruces pick book title a night without stars author peter f hamilton find it here brees pick book title the seven husbands of evelyn hugo author taylor jenkins reid find it here kimis pick book title losing face author george haddad find it here jos pick book title the testaments author margaret atwood find it here suzs pick book title the bookseller at the end of the world author ruth shaw find it here october picks a night without stars by peter f hamilton the seven husbands of evelyn hugo by taylor jenkins reid losing face by george haddad the testaments by margaret atwood the bookseller at the end of the world by ruth shaw september picks taste my life through food by stanley tucci a little life by hanya yanagihara boy swallows universe by trent dalton johnno by david malouf growing up queer in australia by benjamin law bullet train by kotaro isaka a promised land by barack obama the queen of paris a novel of coco chanel by pamela binnings ewan the life by malcolm knox thinking fast and slow by daniel kahneman hunt gather parent by michaeleen doucleff odd dog out by rob bidulph '),(142987,'slug',0,1,' nwos library '),(142987,'title',0,1,' nwos library '),(142994,'extension',0,1,' jpg '),(142994,'filename',0,1,' 163a4323 jpg '),(142994,'kind',0,1,' image '),(142994,'slug',0,1,''),(142994,'title',0,1,' 163 a4323 '),(142995,'extension',0,1,' jpg '),(142995,'filename',0,1,' 163a4413 jpg '),(142995,'kind',0,1,' image '),(142995,'slug',0,1,''),(142995,'title',0,1,' 163 a4413 '),(142996,'extension',0,1,' jpg '),(142996,'filename',0,1,' 163a4443 jpg '),(142996,'kind',0,1,' image '),(142996,'slug',0,1,''),(142996,'title',0,1,' 163 a4443 '),(143000,'extension',0,1,' jpg '),(143000,'filename',0,1,' 163a3962 jpg '),(143000,'kind',0,1,' image '),(143000,'slug',0,1,''),(143000,'title',0,1,' 163 a3962 '),(143003,'extension',0,1,' jpg '),(143003,'filename',0,1,' 163a4166 jpg '),(143003,'kind',0,1,' image '),(143003,'slug',0,1,''),(143003,'title',0,1,' 163 a4166 '),(143005,'field',164,1,' the departments issues came down to a few common problems that kept occurring during the application process for early childhood care service providers the pipeline barriers these problems caused became a headache for the department our challenge was to make an accessible easy to understand explainer video which would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to concisely and clearly address the problems it was important to keep the process really simple while making sure the applications would contain all the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood care is a vital service for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process just that little bit easier and quicker '),(143005,'slug',0,1,' department of education '),(143005,'title',0,1,' department of education '),(143017,'field',164,1,' sunshine coast heart specialists was growing and changing in six years the cardiology practice had grown to nearly 50 staff with rooms throughout the coast their cardiologists represented all of the possible sub specialties within their profession within weeks they would move to new purpose built premises at sippy downs they were about to open their own coronary ct clinic to the public and a heart murmur clinic to support gps both nation leading initiatives the directors realised their geography specific name would limit their ability to keep growing and so renaming and rebranding was a strong need their growth had also occurred at such a rate that there was strategic work needed to understand their market share and to form a marketing strategy that would offer them opportunities for segmentation growth is reliant on satisfied referring gps and specialists and so attention could never be removed from this area finally such growth was also outstripping their capacity to fill the need cardiology is a highly specialised field within medicine and to grow sustainably they needed to attract more associates the practice needed a new name and brand assets for the business to accurately convey the mission and vision of the business and to grow the businesss referrer and patient networks our brand strategy drew on customer and referrer interviews competitor insights and employee workshops which also helped to define the brand values of the business it was clear the practice and the individual directors were held in high esteem by their medical colleagues they introduced surgical procedures to the sunshine coast that were until then only practised by a few in major cities they were introducing clinics and services that had not been seen in regional areas in australia this gave us the confidence to be able to propose a tagline that truthfully boasted world class cardiac care the second part of the tagline reads on the sunshine coast to compensate for the move away from the regionalisation in their original brand name sunshine coast heart specialists we added it to the tagline the reason for this is that patients along the coast appreciated the practice was the only place where they could receive the full spectrum of care without having to travel to brisbane finally an important branding insight from our research was that patients were on a health journey sometimes quite a precarious one and could be experiencing anxiety patients told us they appreciated the kindness each doctor showed to them in their time of need simply promoting expertise could come across as cold and would not fairly represent the doctors deep commitment to quality care so the heart hq brand connects with patients on a personal level and makes them feel reassured that they matter its this mix of strategy and heart that makes heart hq a brand that will stand tall among all the others a name tagline brand visual identity website signage and countless assets that match up with heart hqs brand promise of delivering world class cardiac care on the sunshine coast the quality of the brand assets significantly differentiates heart hq from all other competitor practices creatively the brand is modern refreshing and arguably not what you would expect from an organisation in the medical field but at the same time the language is warm supportive and with just the right amount of authority suzanne and her team came highly recommended it was a great journey working with them to develop our new brand and we were very impressed with their ideas enthusiasm and innovation we have a new brand a new identity and the confidence now to deliver on our growth plans dr peter larsen managing director heart hq nwo is part of our success journey dr peter larsen managing director heart hq '),(143017,'slug',0,1,' heart hq '),(143017,'title',0,1,' heart hq '),(143018,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh exciting and relatable action shots complemented by copy that captures the work hard play hard lifestyle our campaign for ramsay cut through to the market with personality and an element of surprise '),(143018,'slug',0,1,' ramsay health care '),(143018,'title',0,1,' ramsay health care '),(143021,'field',164,1,' our long hot summers may be our traditional wind down time but summer is also a time of cooking bbqs eating drinking and entertaining whether youre feeding the hordes or just looking for some new inspiration youll find it all here in these pages this is our third cookbook edition and this year weve slightly diverged from our christmas theme to reflect all the wonderful tastes of summer from fresh salads to zesty drinks theres sure to be a summertime treat with your name on it '),(143021,'slug',0,1,' christmas 2022 '),(143021,'title',0,1,' christmas 2022 '),(143022,'field',164,1,' liams doyles garlic prawns bruces ceviche kimis crispy oven baked mushroom hazels homemade peanut butter dog treats scotts instant legend beef brisket bbq becs pumpkin and macadamia quinoa healthy yum kats roast australian beef with fresh herb dressing tims 24 hour brined pork belly roast andrews roasted brussels sprouts with crispy pancetta kates peach pomegranate and goat cheese salad lynns chocolate carrot cake kerrys chocolate spider margarets white christmas cake suzs nanna gilberts overnight plum pudding jos start the day as you mean to go on bloody mary brees gingys martini ryans summer citrus ale '),(143022,'slug',0,1,' christmas 2021 '),(143022,'title',0,1,' christmas 2021 '),(143023,'extension',0,1,' jpg '),(143023,'filename',0,1,' istock 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'),(143080,'title',0,1,' tell your story '),(143094,'field',164,1,''),(143094,'slug',0,1,' tell us about your 2022 and 2023 '),(143094,'title',0,1,' what about you '),(143100,'extension',0,1,' png '),(143100,'filename',0,1,' aboutusimage png '),(143100,'kind',0,1,' image '),(143100,'slug',0,1,''),(143100,'title',0,1,' about us image '),(143101,'extension',0,1,' png '),(143101,'filename',0,1,' mainpageimage min png '),(143101,'kind',0,1,' image '),(143101,'slug',0,1,''),(143101,'title',0,1,' main page image min '),(143102,'slug',0,1,''),(143102,'title',0,1,' 2023 03 09 10 16 52 '),(143103,'field',164,1,' we are a brisbane based agency renowned for our evidence based strategic approach to truly wonderful creative work we are strongly purpose driven wholeheartedly committed to making a meaningful difference in the lives of our clients their customers and the community at large our work is rewarding the best part of what we do is doing it together theres nothing quite like a room full of inspired inspiring people united by purpose and passion and were thrilled at the idea of you being a part of that due to growth nwo is seeking to appoint a copy director simply put the core purpose of your role will be to protect the brand reputation that nwo holds for exceptional strategy and writing this will be done by undertaking stakeholder engagement co developing brand strategies leading and mentoring your team of writers a focus on quality assurance of all nwo copy as well as through your direct engagement with clients reporting to and working closely with the ceo this newly created leadership position will have full custody of the copy team leading a team of two plus freelancers you will have the autonomy to create the team structure systems processes and frameworks you feel the team needs to thrive by defining and setting nwo copy standards and developing approaches for all types of nwo writing projects to be successful in this role you will have a background in print or online journalism and experience in managing or driving brands you will have experience as an editor you will have a deep appreciation for brand and campaign management underpinned by quality content across all writing forms from content design and video through to publications and speechwriting your curious nature will see you getting to the heart of people and stories while your drive and inclusive leadership skills will see you leading your team toward best in class performance this is a rare opportunity to join a fast growing and supportive agency in a very exciting phase of its evolution a competitive salary will be negotiated everyone at nwo enjoys fantastic benefits from flexibility to bonuses professional development and a comprehensive wellbeing program flexibility and additional leave hybrid working environment with genuine flexibility work from home and our office at greenslopes one day per semester of paid study leave early late and split day options extra day of leave for an extra happy birthday bonus benefits $650 a year via airwallex to spend on you however you choose $50 a month extra $50 in your birthday month professional development work with top executives in wide ranging sectors gain deep expertise across all creative fields flexible teams means youll work on every account paid professional membership of your choice annual $1000 professional development budget learning and development plan for every employee study leave for post graduate study wellbeing weekly or fortnightly 1 1 with direct manager quarterly goal setting and performance review free access to employee assistance program intentional wellbeing at work program including massage and yoga happy friyay and every other day weekly team lunches and drinks quarterly team nights out eofy and christmas staff parties mid year and end of year all team days to rest reflect and plan if this role sounds perfect for you fill in the apply form below and attach your cover letter and a link to your website or portfolio were looking forward to saying hello '),(143103,'slug',0,1,' careers '),(143103,'title',0,1,' careers '),(143104,'field',164,1,' our long hot summers may be our traditional wind down time but summer is also a time of cooking bbqs eating drinking and entertaining whether youre feeding the hordes or just looking for some new inspiration youll find it all here in these pages this is our third cookbook edition and this year weve slightly diverged from our christmas theme to reflect all the wonderful tastes of summer from fresh salads to zesty drinks theres sure to be a summertime treat with your name on it '),(143104,'slug',0,1,' christmas 2022 '),(143104,'title',0,1,' christmas 2022 '),(143105,'field',164,1,' the departmens need came down to a few common misunderstandings that kept occurring during the application process for service providers these pipeline barriers absorbed time and increased administration for the departmens regulatory authority our challenge was to make an accessible easy to understand explainer video that would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to address the problems concisely and clearly it was important to keep the process really simple while making sure the applications would contain all of the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood education and care are vital services for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process for providers just that little bit easier and quicker '),(143105,'slug',0,1,' department of education '),(143105,'title',0,1,' department of education '),(143106,'field',164,1,' the loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers bridging loans however are a slightly different beast theyre more about recognising different life circumstances and problem solving other short term bridging loan specialists had emerged and launched strong brand campaigns our key challenge was to create a brand that focuses on solutions and creatively positions funding among its competitor set as a short term loan company with a difference in order to educate the market on when a bridging loan might be required and then provide differentiation for funding it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability the strategic solution was to centre on a theme of build a bridge this theme was seen to be positive and proactive with language that borrowed from colloquial usage and even had humorous undertones strategically it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way the creative development process as it always should started with a strong consideration of the target audience knowing that a lot of the target market were parents we decided to let the innocent wisdom of children shine through by delivering the build a bridge solution children can turn the complex into simple through thought and action which is exactly what we showed in this campaign the drawing of a bridge from one home to another which created a visual hook the viewer is drawn in by the surprising nature of the child explaining the product in just a few words and then left with a smile as she demonstrates it in permanent marker the first rule of advertising is to get noticed which this campaign achieves by not looking like a bank or finance ad the impact of the campaign is created through pure relevancy showing real family people in real situations the messaging is loud and clear and helped to educate the market on the nature of short term bridging loan options and drive traffic to the funding site '),(143106,'slug',0,1,' funding '),(143106,'title',0,1,' funding '),(143107,'field',164,1,' the queensland government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across queensland our creation of the brand for queensland hydro involved extensive discovery prior to crafting a brand identity designing marketing collateral and copywriting designing and developing a website as we often do we began this project with a comprehensive discovery phase this involved a review of queensland hydros contemporaries and competitive landscape consultation with a first nations advisor on theming and language and stakeholder workshops to clarify the brand personality purpose and objectives our deliverables included a brand name logo visual identity collateral key messaging and content for the website we kept the design fresh and engaging while accommodating the needs of the various stakeholders involved queensland hydro will be a vital component in reaching australias aspirational energy goals over the next few decades pumped hydro is at the centre of cleaning up queenslans energy and we were delighted to play a role in bringing queensland hydro to life '),(143107,'slug',0,1,' queensland hydro '),(143107,'title',0,1,' queensland hydro '),(143108,'field',164,1,' november picks bes pick book title the master and margarita author mikhail bulgakov find it here brees pick book title this is going to hurt author adam kay find it here jos pick book title renegades author barack obama and bruce springsteen find it here suzannes pick book title windswept and interesting author billy connolly find it here october picks a night without stars by peter f hamilton the seven husbands of evelyn hugo by taylor jenkins reid losing face by george haddad the testaments by margaret atwood the bookseller at the end of the world by ruth shaw september picks taste my life through food by stanley tucci a little life by hanya yanagihara boy swallows universe by trent dalton johnno by david malouf growing up queer in australia by benjamin law bullet train by kotaro isaka a promised land by barack obama the queen of paris a novel of coco chanel by pamela binnings ewan the life by malcolm knox thinking fast and slow by daniel kahneman hunt gather parent by michaeleen doucleff odd dog out by rob bidulph '),(143108,'slug',0,1,' nwos library '),(143108,'title',0,1,' nwos library '),(143109,'field',164,1,' liam was born and raised in brisbane but escaped the oppressive heat to live in london and hong kong and then found it again in guam for seven years now back in his hometown he carries with him the secrets of a journey well travelled from paying his way through uni as a roadie for ska band the furious turtles to winning australian and international advertising and production copywriting awards throughout his career were sure we can thank his time on the road is classified but imaginably riddled with life altering stories for the effortless creativity he brings day to day second to that maybe also his time at industry renowned award school speaking of formative experiences lias gruff exterior was carefully constructed back in his boarding school days when he was an easy target as the only soft city kid among a sea of tough country kids he quickly discovered that no amount of skiing holidays or golfing hole in ones current tally zero from 50 000 attempts could win the respect of teenage bogans a lesson in humility for liam perhaps weve all been there at some point despite his otherwise bourgeois sounding life where the golfing green is grassier liam actually knows all about the importance of sacrifice after all he cooks his famous garlic prawns every year for his family christmas and last year for the nwo christmas despite his drastic ironic and tragic crustacean allergy when he defeats the prawns they defeat him right back you can actually cook the dish yourself following his not so secret recipe here is delicious you cat take lias word for it of course but you can take ours he has cooking all locked down but hell be the first to tell you cleaning ist his area of expertise we cat have everything no reason to fret though ist that what kids are for and hes got four of them so hes very good at delegating a of couple residents in his household live it lush and chore free though his 50kg irish wolfhound luna and his 8kg cavoodle rusty in fact theyve delegated to liam the chore of walking them every morning those gorgeous dogs are part of what we love about liam along with his dry sense of humour his endless creative expertise and his penchant for telling a good story whether is through an ad script or just a weekend anecdote she makes a splash in the nwo studio but the real party starts when kimi gets home with a glass of natural wine in hand she relaxes to the sweet symphony of her sewing machine and the real housewives of wherever shell proudly tell you shes seen every episode in her heart shes a rich housewife but in her clever brain shes an ambitious talented entrepreneur as a side hustle she sews and sells custom leather bags purses and earrings she stocks them at forge forward in fortitude valley and the home of the arts in the gold coast so go check em out the biz was even featured in frankie magazine who absolutely frothed over her two toned gold snake tote bag the next enterprise ambition on kimis list is a doggy day care she lives and breathes for animals of all kinds she says could fall in love with an earthworm although shed probably feed it to her budgies if they asked her to kimi is loyal to patsy and tina before anything else named after patsy cline and tina arena her babies represent just a smidge of kimis music taste which she describes as dad musi to stick with the household theme kimis partner levi decided to pursue a career as a drummer composer and music mix engineer sometimes he sings backup to kimis karaoke rendition of private dancer kimis custom illustration is one of the things that make our work really special shes an amazing problem solver and collaborator and her favourite part of the job is illustrating video storyboards that our animators bring to life rather than designer kimis most well known around the office as lady president of the social committee she makes sure we have cake and sparkling wine on birthdays takeout lunch on fridays and the trendiest christmas venue booked by september every year nwos social scene would truly be lost without kimi theres so much more to marnie than just her role at nwo to start with marnies our personal photographer for many of our staff headshots is an equal trade because we let her put her four years of art school to good use never mind that she already does that with her side hustle photography business actually there are many ways art school shaped her into the artist she is today it taught her that theres art in absolutely everything is where she discovered wine and for her honours project she explored how the innocence of childlike expression unlocks free creativity a sentiment that inspired her teenage rap band origami girls their music video for hit single rapp is one of our all time favourites but two and a half years ago alma took over the role of childlike expression and hes got it down pat marnie says her toddler runs her world and is the centre of her purpose as far as bosses go hes a pretty cute one if alma is marnies boss mark is her partner in crime it was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles the adventurous pair climbed more than 4km above sea level on manaslu for marnies 30th just the next step up from her 18th birthday skydiving trip of all the musical talent we have rocking here at nwo marnies probably takes the cake it all started with a pair of drumsticks dreams of an all girl band and a healthy crush on zac hanson in high school marnie fantasised about opening for zac on tour before riding off into the moonlight with him but the reality was a little less dreamy and a whole lot louder a decade spent playing for an improvised noise band in warehouses and diy festivals and improvised noise was only the beginning of her music career now marnies checked off all the genres from emo and garage to bubble gum rock in the spare time she cat possibly have shes captured every era of her music over the past decade through her video production business bare pictures beyond the creative vision we see in her music videos marnie has extensive experience producing tvcs for big biz dogs like the nrl samsung and australian ballet marnies blue sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better and we just love her for it is clear to us that william was custom built for his role as account manager business growth but theres a lot more to him than wip reports and bd timelines like his first love music from building music festival sets for global icons like justin bieber and ariana grande good mates of his apparently to running his own music biz where he managed local artists william is what we would call the artsy type but despite his natural talents on guitar and piano rumour has it he cat even read sheet music didt bode well for the paperwork maybe thas why he swapped his yamaha keyboard for a wireless apple one and so musis loss became advertisings gain willias young looks belie a wealth of industry experience while he co ran a creative agency he stocked his blazer sleeves with some tricks that have majorly delighted us at nwo in return for choccy treats during our fortnightly client services meeting william uses his top notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects he wot compromise on meeting his client deadlines the guy is dedicated what can we say but we hear hes actually pretty flexible on the balance beam thanks to years of gymnastics training his impressive sense of balance comes in handy every now and then when hes across the globe shredding the ski slopes his happy place if the cheesy photographed grins are any indication when he started with us we immediately got him on the tools and by the tools we obviously mean the coffee machine lately weve been lost without an office barista so he couldt have joined us at a better time strategy and marketing have always come naturally to greg he is both fluent in marketing speak and impressively able to communicate with non marketing natives but theres much more to uncover beyond his business acumen gregs our resident kiwi bringing with him stories of the beautiful aotearoa landscape and all the silly adrenaline pursuits that come with it like his potentially mid life crisis inspired 50th birthday skydiving adventure the thrill seeking continued beyond new zealand his move to australia was bracketed by swims with whale sharks in mexico shivery fishing in the arctic circle and months of backpacking through the middle east although he hast yet made his way to india which is rich with his family history but is on the bucket list gregs family is his world while greg is a natural leader in the workplace hes married to a leo his wife jo who was destined to wear the proverbial pants in their household hes immensely proud of his son daniel who inherited gregs football stardom and carries the torch since gregs body decided his glory days are long over greg is now coach to daniel to cope with his retirement from playing football and tennis his golf glory days are still alive and well greg is a fan of many thought provoking quotes such as hope is not a strategy good is the enemy of great and hot chips taste better when they belong to someone else his seagull tendencies make lunch with greg a high stakes experience a big believer that humour can lighten even the most challenging of situations greg is always earning laughs around the office making him the perfect new addition to the team tim joined the nwo team last year and since then we have unearthed a plethora of interesting snippets about the life of tim now is time to share that with the outside world for example although born in brisbane tim grew up on the island of borneo in malaysia before moving back to brisbane at age 16 and attending boarding school sorry but all boarding school stories remain classified with that cultural background tim is fortunate enough to speak three languages english bahasa melayu and hakka a chinese dialect actually he speaks a few chinese dialects so calling tim trilingual might actually be selling him short when he was younger he was quite the tennis player and travelled extensively around south east asia for tournaments luckily for rafa and roger he decided to swap the racquet for a macbook and pursued his career in advertising regrets hes had a few like being a guinea pig in clinical trials in exchange for a few bucks or the free tattoo of a hotel safe code he got as a dare many expensive laser sessions later it turns out it wast a free tattoo at all he has been on road trips around iceland in winter adds salt to coke is a mad manchester united fan and a former cover band lead singer he really rocks it on karaoke nights despite all these interesting tidbits tim is most well known for his sneaker collection admitting to ownership of more than 100 pairs but we suspect the number is way higher rarely a week goes by at nwo hq without a couple of shoe box sized deliveries arriving for mr kho tim is happily married well hes happy at least and can sniff a good lunch from five desks away as his clients will attest tim is full of energy and curiosity and that makes him a great member of the nwo family '),(143109,'slug',0,1,' let us introduce ourselves '),(143109,'title',0,1,' let us introduce ourselves '),(143110,'field',164,1,' lias doyles garlic prawns bruces ceviche kimis crispy oven baked mushroom hazes homemade peanut butter dog treats scots instant legend beef brisket bbq bes pumpkin and macadamia quinoa healthy yum kas roast australian beef with fresh herb dressing tis 24 hour brined pork belly roast andrews roasted brussels sprouts with crispy pancetta kates peach pomegranate and goat cheese salad lyns chocolate carrot cake kerrys chocolate spider margares white christmas cake suzs nanna gilbers overnight plum pudding jos start the day as you mean to go on bloody mary brees gingys martini ryas summer citrus ale '),(143110,'slug',0,1,' christmas 2021 '),(143110,'title',0,1,' christmas 2021 '),(143111,'field',164,1,' the rta needed to inform the public about rental reform changes coming into effect on 1 october 2022 with such a broad audience renters landlords and property managers the rta needed an explanatory tool that relayed the information in an easily digestible engaging and inclusive way a collection of animated explainer videos was the obvious choice the videos needed a friendly informative tone that connected with a vast range of people we broke the videos down into sections that addressed each of the three key audiences individually renters then landlords then property managers the audiences were represented by a diverse and inclusive suite of illustrated characters illustration was the real standout for this project our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship the animation represented various age groups ethnicities and occupations the law changes are explained by friendly engaging voiceovers that guide the videos it was a pleasure to work with the team at rta to help inform queenslanders about the new changes to renting laws the rta has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life '),(143111,'slug',0,1,' residential tenancies authority 2 '),(143111,'title',0,1,' residential tenancies authority '),(143112,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuas connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thas the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didt hurt either '),(143112,'slug',0,1,' urban utilities '),(143112,'title',0,1,' urban utilities '),(143113,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same clinical and serious ramsay stepped outside of the same same and opted for more lively exaggerated shots of weekend warriors in action being injured and seeking care from a ramsay hospital with fresh exciting and relatable action shots complemented by copy that captures the work hard play hard lifestyle our campaign for ramsay cut through to the market with personality and an element of surprise '),(143113,'slug',0,1,' ramsay health care '),(143113,'title',0,1,' ramsay health care '),(143114,'field',164,1,' while glengara care has been described as the genuine alternative to aged care it often ist clear what exactly sets the facility apart from residential aged care facilities the differentiators ultimately come down to the provision of care glengara care offers care that is personal loving and delivered in a manner that preserves the recipiens independence the your care factor campaign was required to generate leads and sales while building awareness around glengara care in comparison to some of the well known aged care alternatives the core of the campaign was built from the concept of care we drew out two meanings from your care factor not only the level of care provided by the facility but also the decision making factors that each potential buyer personally cares about the term care factor is deeply familiar perhaps not so much to the 80 year old resident market but more so to their children the key influencers of this campaign we created three television commercials that pose the question of what is your care factor by contrasting the realities of people struggling physically and emotionally in a home that doest suit their needs against people receiving the unparalleled care offered at glengara care while the videos showcase glengara cares differentiated care offering the advertisements themselves separate glengara care from the alternatives theyre provocative fresh and engaging this project certainly wast an easy one the final product is the result of fierce determination both from nwo and retireaustralia in the face of adversity such as covid 19 restrictions risks and vulnerability the video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability the end result however was worth every bit of effort '),(143114,'slug',0,1,' glengaracare '),(143114,'title',0,1,' glengara care '),(143115,'field',164,1,' brisbane north phn asked us to write design and develop a navigator website that doubles as a one stop shop of resources information and services that promote healthy ageing in the brisbane north and moreton bay region the projecs goal was to enable people to more proactively manage their own healthcare while also equipping healthcare professional and carers with resources to support their care services working closely with the client team and the council on the ageing our strategists conducted a stakeholder consultation process with community members and health professionals the stakeholders generously shared their expertise and lived experience to help this project reach the communitys specific needs with a particular focus on dementia physical health mental health social connection nutrition and digital skills each aspect of the content writing design and development of the website was informed by insights from the stakeholders to ensure the project would fulfil community needs we made sure the site was easy to use by integrating a very simple user interface into the web design and development user experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience nothing like this existed before now this project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project this kind of work aligns perfectly with our purpose at nwo to make a meaningful difference to peoples lives '),(143115,'slug',0,1,' your care navigator '),(143115,'title',0,1,' your care navigator '),(143116,'field',164,1,' we worked closely with burnie brae to understand their issues and what makes them tick there was a concern burnie brae was lacking meaning awareness and connection for much of the public they serve alongside a recognition that the brand was simply a bit tire and neglected as a branding and strategy specialist we created a process to uncover some of the truths behind the brand to set the groundwork our team conducted a series of research and workshops before embarking on brand direction and narrative development projects with the foundations set our creative team embarked on refreshing burnie braes visual identity the creative concept painted a picture of community connection and explored a distinctive direction for the burnie brae brand we adapted the existing logo and brand colours to build a fresh and recognisable feel we redesigned and built a new website improving the information navigation and creating better user journeys the end result has seen burnie brae take ownership of a revitalised brand identity that has stronger connections to their stakeholders the stunning new website is simple to use and takes users on a compelling journey through burnie braes community service offerings '),(143116,'slug',0,1,' burnie brae '),(143116,'title',0,1,' burnie brae '),(143117,'field',164,1,' a complicated restructuring and rebranding exercise took place as a result of the expiration of licencing agreements chevron downstream australia appointed new word order to help facilitate the process and undertake important marketing work including taking carriage of promotions of the australian b2b fuels and lubricants division we conducted a competitor analysis to assess competitor brand messaging and positioning interviews with key caltex fuels and lubricants distributors in the b2b market and one on one interviews with the general customers our insights indicated a need for authentic real life marketing collateral with which the audience can connect we also gleaned that the messaging needed to be kept simple we made the creative decision to let the products take a backseat and instead shine a light on the customer businesses and their distributor relationships we worked with a videographer to give the videos a warm and at times heartfelt tone the customers in question are mostly generations old businesses with a story to tell so we told some stories the end result was 60 video variations in a style you wouldt necessarily associate with marketing around fuel and lubricant products something a little surprising something that stands out from the crowd '),(143117,'slug',0,1,' chevron '),(143117,'title',0,1,' chevron '),(143119,'slug',0,1,''),(143119,'title',0,1,' 2023 03 09 19 15 21 '),(143120,'slug',0,1,''),(143120,'title',0,1,' 2023 03 09 21 16 11 '),(143121,'slug',0,1,''),(143121,'title',0,1,' 2023 03 09 21 17 50 '),(143122,'slug',0,1,''),(143122,'title',0,1,' 2023 03 09 21 19 49 '),(143123,'slug',0,1,''),(143123,'title',0,1,' 2023 03 09 21 21 30 '),(143127,'slug',0,1,' tell your story '),(143127,'title',0,1,' tell your story '),(143128,'field',164,1,' were a creative agency whose clients sleep at night there are no jazz hands no smoke no mirrors no special effects for our clients this means creative confidence for them their team and those higher up the chain doest that sound nice for a change our work focuses around significant human decisions leading people through these moments takes an appreciation for and skill to capture the spectrum of the human experience deep pain euphoria and everything between we take a pragmatic common sense approach to strategic and creative work our clients find this refreshing because we understand their context and goals purpose driven work ist rare anymore but our purpose to make a meaningful difference to peoples lives runs deep it determines the kind of work we do how we treat each other and our drive to go above and beyond for our clients all of our creative work is backed by research accurate insights and robust strategies for our clients it means they have hard evidence and confidence to take the next step and influence to bring their teams and leaders along for the ride we began as a strategic communications agency and good quality words still mean as much to us today as they did on day one our proven process uncovers the essence of an organisation and showcases it in a beautiful package that connects deeply with its people we seek to understand how humans connect engage decide and change evidence based strategy is built on unique insights that guide all the work to come see our proven methodologies for how we make every project a success we started out as a strategic communications agency when ex journo suzanne oxford got seriously fed up with all of the sub par corporate comms out there a few years later creative and strategist scott oxford joined the fun we hired a few more folks made a few more connections and slowly but surely became the strategic creative powerhouse our clients know and love us for today '),(143128,'slug',0,1,' about us '),(143128,'title',0,1,' about us '),(143131,'slug',0,1,''),(143131,'title',0,1,' 2023 03 15 16 13 00 '),(143135,'extension',0,1,' jpg '),(143135,'filename',0,1,' meet bree jpg '),(143135,'kind',0,1,' image '),(143135,'slug',0,1,''),(143135,'title',0,1,' meet bree '),(143139,'field',164,1,' often a lack of connection is to blame for marketing and brand under performance why is that well think of brands like people some you associate with on a very shallow level some you interact with regularly but dot really feel a connection and some you just really love like people we want to engage with brands that share our values perspectives and opinions we become loyal to them when we know they understand us and make us feel good but as a brand owner or leader how do you find these insights and build these emotional connections successful brands invest in really understanding their customers they undertake fit for purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do too often this step is overlooked by a lack of understanding or a short term view of objectives and budget customer insights are the gold nuggets of wisdom that dot just give rise to effective campaigns they transform the businesses too last year we undertook 20 in depth online interviews for a tech company wanting to know how their customers felt about them the phone interviews all following the same discussion guide and conducted across the world clearly showed that while customers were loyal they were hungry for greater innovation these insights gave the leadership team confidence to fast track some of their more ambitious projects we recently interviewed 20 potential current and lapsed customers for a business management consultancy our client learned more about the life cycle of their customer businesses and how their needs change at each stage the insights from these interviews helped us shape the consultancys approach to introducing a new product stream to a wider audience earlier this year we undertook 15 in depth interviews and six focus groups for a tertiary institution aimed at understanding the emotional drivers for enrolments enrolments had been waning slowly for eight years and key demographics had switched around too through our insights we were able to show that while students were still true believers in the brand alumni and referrers were noticeably less enthusiastic this was affecting the quality and number of referrals the detail in our insights is fuelling a brand and marketing strategy aimed at strengthening connections fit for purpose customer research at new word order we undertake this step as part of our wider brand development methodology every time we find research yields valuable input into our client business strategies on top of feeding their brand strategy our qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you we then use quantitative research to test that these views are representative of the wider industry and your customer base research can be expensive but it doest have to be theres an art to asking customers questions we can find out the true deep feelings of your customers ones theyll never tell you no matter how close the relationship you share we can help you build deeper emotional connections and loyalty with your customers '),(143139,'slug',0,1,' emotional connection lies at the heart of every successful brand '),(143139,'title',0,1,' emotional connection lies at the heart of every successful brand '),(143145,'extension',0,1,' jpg '),(143145,'filename',0,1,' 23 03 march emotional connection blog 1 1 jpg '),(143145,'kind',0,1,' image '),(143145,'slug',0,1,''),(143145,'title',0,1,' 23 03 march emotional connection blog 1 1 '),(143153,'field',164,1,' the departmens need came down to a few common misunderstandings that kept occurring during the application process for service providers these pipeline barriers absorbed time and increased administration for the departmens regulatory authority our challenge was to make an accessible easy to understand explainer video that would ensure more applications are completed properly before being submitted once the client identified the core issues and nailed down the correct process we produced a simple voiceover and animation strategy to address the problems concisely and clearly it was important to keep the process really simple while making sure the applications would contain all of the required information our approach involved balancing authority with friendliness to connect with the audience using customised stock illustration we produced a five minute animated video that combined relatable creativity with clear actions we represented our diverse audience with the illustration and voiceover to show the application process highlight the fields that require more attention and express the specificities that are commonly missed the video really breaks down a complex process into actionable steps early childhood education and care are vital services for many queensland families and the higher the quality of the care the better so it was our pleasure to help make the process for providers just that little bit easier and quicker '),(143153,'slug',0,1,' department of education 2 '),(143153,'title',0,1,' department of education '),(143172,'extension',0,1,' jpg '),(143172,'filename',0,1,' 23 vital website assets 1 1 jpg '),(143172,'kind',0,1,' image 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website assets 1 6 jpg '),(143190,'kind',0,1,' image '),(143190,'slug',0,1,''),(143190,'title',0,1,' 23 vital website assets 1 6 '),(143230,'field',164,1,' as expected it has some positive statistics on the expanding influence of video marketing is not really surprising coming from a platform that exists to help its customers i e marketing agencies send out content including video content for marketers you can read the article in full here https blog hubspot com marketing how video consumption is changing in the meantime here are the highlights 91% of survey respondents say they use video marketing the highest survey figure on record the number of digital video viewers worldwide is expected to reach 3 5 billion this year and the current global population is over 8 billion the average viewer watches 17 hours of online videos a week 83% of marketers suggest videos should be under 60 seconds in length new video consumption habits or are they the hubspot article identifies five changing online video consumption trends apparently backed by the survey research more on that later les quickly look at these five identified trends 1 consumers increasingly rely on video marketing 66% of consumers claim to watch video content to learn about a brand or product 2 people watch for escapism the survey indicates close to 60% of people watch online video to relax and unwind or laugh and be entertained 3 consumers lean into their passions 13% of consumers watch videos to explore an interest or passion while 11% want to learn something new 4 video production quality is becoming more important 28% feel is essential while 36% feel is somewhat important 5 consumers prefer shorter videos 52% of consumers prefer videos under three minutes with 16% saying less than one minute is ideal but 48% said they prefer videos from four minutes to over 12 minutes our take on these trend look the quality of any kind of research or survey can be arbitrary depending on a range of factors e g spread of respondents impartiality of questions etc having said that we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content especially now that all the major social media platforms allow video consumption however a survey that says only 13% of consumers watch videos to explore an interest or passion seems concerning we recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them including branded content surely we will always argue that videos are a powerful medium and when done correctly they can have an enormous impact on your marketing efforts we also agree that production quality is becoming a discerning issue a low fi video on tiktok has its place but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued but we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained our view is that there is room for every kind of video short long funny serious it all depends on what is right for the job at hand our advice is to concentrate on the quality of your content and how it can best engage with the audience rather than trying to fit it into some formulated length or finding ways to give people a giggle '),(143230,'slug',0,1,' the low down on video marketing '),(143230,'title',0,1,' the low down on video marketing '),(143231,'field',164,1,' when it comes to behaviour change we know what success and les face it failure looks like our successful work has seen countless queenslanders quit smoking influenced the behaviours of people experiencing and perpetrating domestic and family violence https newwordorder com au work dfv campaign shaped attitudes towards the covid 19 vaccination debate and encouraged safer transport and travel practice https newwordorder com au work department of transport and main roads the biggest thing weve learned from behaviour change campaigns is youre in it for the long haul people dot change their behaviour overnight especially behaviour around their big life moments it happens incrementally and although the process is long is a rewarding one a good long term behaviour change campaign is broken down into steps focusing on the giant leap of that moment in time we have been running medical mums https nwo staging nwo digital work medical mums as an annual campaign for brisbane north phn since 2016 each year the focus has shifted slightly but the core behaviour change message has remained steadfast what began with live action interviews of gp mums and an indigenous health nurse grew to include a medical dad in the third year and turned into a refreshingly different illustration with a diverse cast of characters in the fourth tackling myths and fear tactics head on in 2020 our messaging cut through covid 19 clutter and encouraged parents to continue their childres vaccination schedules in spite of hesitancy and uncertainty around the covid 19 vaccine each year moved the conversation along a little further warranting a slightly different approach each time with behaviour change campaigns is not our job to move whole populations from 0 to 100 is to elicit in people the desire to change sustainably so they can lead themselves along the stages of change at their own pace we use nudge and switch models for our behaviour change campaigns first articulated by nobel prize winning behavioural economist richard thaler a nudge is an environmental modification that encourages people to make good decisions like the reminder your dentist sends you to schedule a dental check up nudges exponentially increase the likelihood of people making the behaviour change in that instance but it means they rely on your reminders for any ongoing change switches are simple activities or thought changers that encourage people to keep going with their determination to change allowing them to take responsibility for their behaviours metrics are a vital element of a behaviour change campaign you have to measure the influence youve had on behaviour to know if your campaign is working is just as important to track your metrics before you start the campaign as it is to track them after is complete your metrics will depend greatly on the behaviour itself i e if you want people to stop flushing junk down the toilet https nwo staging nwo digital work no 3 campaign measure how often toilets get clogged in the community if youre stuck these are some handy general measurements social media analytics to track engagements clicks on your website purchases of your products and services no matter what product you sell service you deliver or behaviour you change your audience is always going to be human beings which means the result will never be perfection perfect complete and consistent change is rarely achievable if thas your goal behaviour change campaigns aret going to feel rewarding at all but every step in the right direction is a win so keep your goals big but realistic and give people credit for the things they do achieve instead of focusing on where they fall short champion every change no matter how small champion your audience through each small step of the behaviour change process and celebrate your wins big and small learn to appreciate every bit of influence you have over helping people make better choices and youll find behaviour change campaigns are the most rewarding of all '),(143231,'slug',0,1,' behaviour change a long haul 2 '),(143231,'title',0,1,' behaviour change a long haul '),(143301,'slug',0,1,' temp lofactncvjcswmrrtvafoqwyrrbbrzawepbw '),(143301,'title',0,1,''),(143302,'field',164,1,' the loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers bridging loans however are a slightly different beast theyre more about recognising different life circumstances and problem solving other short term bridging loan specialists had emerged and launched strong brand campaigns our key challenge was to create a brand that focuses on solutions and creatively positions funding among its competitor set as a short term loan company with a difference in order to educate the market on when a bridging loan might be required and then provide differentiation for funding it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability the strategic solution was to centre on a theme of build a bridge this theme was seen to be positive and proactive with language that borrowed from colloquial usage and even had humorous undertones strategically it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way the creative development process as it always should started with a strong consideration of the target audience knowing that a lot of the target market were parents we decided to let the innocent wisdom of children shine through by delivering the build a bridge solution children can turn the complex into simple through thought and action which is exactly what we showed in this campaign the drawing of a bridge from one home to another which created a visual hook the viewer is drawn in by the surprising nature of the child explaining the product in just a few words and then left with a smile as she demonstrates it in permanent marker the first rule of advertising is to get noticed which this campaign achieves by not looking like a bank or finance ad the impact of the campaign is created through pure relevancy showing real family people in real situations the messaging is loud and clear and helped to educate the market on the nature of short term bridging loan options and drive traffic to the funding site '),(143302,'slug',0,1,' funding 2 '),(143302,'title',0,1,' funding '),(143311,'field',164,1,' small business owners have a somewhat sceptical view of what the government can do to help them and most have low levels of engagement our challenge therefore was to firstly connect with them in a compelling way and then convince them that business queensland could assist them in practical and valuable ways we needed to clearly position business queensland as a conduit for business improvement and not just another government service there was also a strong requirement to reach female first nations and culturally and linguistically diverse cald audiences many campaigns that target small business operators prey on their perceived problems and vulnerabilities too little time not enough resources juggling issues etc the strategy for this campaign went decidedly against the grain and took a more positive and aspirational approach we commended the small business sector for all the great things theyre already doing and weaved in a message that business queensland was on hand to help them reach their next goals and make their businesses even more rewarding authenticity and relevance anchored our creative approach we highlighted several important queensland industries in the creative while representing a number of target audience groups the crux of the creative however was showing how businesses could go from one level to the next this creative focus allowed us to build a campaign centred on aspiration and enhance an emotional connection to the message the campaign featuring a mix of online videos digital banners and local radio has high production values designed to achieve maximum cut through the use of iconic imagery and dynamic sound music creates immediate impact through every execution and engagement '),(143311,'slug',0,1,' desbt '),(143311,'title',0,1,' desbt '),(143317,'alt',0,1,''),(143317,'extension',0,1,' jpg '),(143317,'filename',0,1,' 163a6254 jpg 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'),(143332,'slug',0,1,''),(143332,'title',0,1,' farmer portrait '),(143337,'alt',0,1,''),(143337,'extension',0,1,' jpg '),(143337,'filename',0,1,' nwo website banner examples jpg '),(143337,'kind',0,1,' image '),(143337,'slug',0,1,''),(143337,'title',0,1,' nwo website banner examples '),(143359,'field',164,1,' small business owners have a somewhat sceptical view of what the government can do to help them and most have low levels of engagement our challenge therefore was to firstly connect with them in a compelling way and then convince them that business queensland could assist them in practical and valuable ways we needed to clearly position business queensland as a conduit for business improvement and not just another government service there was also a strong requirement to reach female first nations and culturally and linguistically diverse cald audiences many campaigns that target small business operators prey on their perceived problems and vulnerabilities too little time not enough resources juggling issues etc the strategy for this campaign went decidedly against the grain and took a more positive and aspirational approach we commended the small business sector for all the great things theyre already doing and weaved in a message that business queensland was on hand to help them reach their next goals and make their businesses even more rewarding authenticity and relevance anchored our creative approach we highlighted several important queensland industries in the creative while representing a number of target audience groups the crux of the creative however was showing how businesses could go from one level to the next this creative focus allowed us to build a campaign centred on aspiration and enhance an emotional connection to the message the campaign featuring a mix of online videos digital banners and local radio has high production values designed to achieve maximum cut through the use of iconic imagery and dynamic sound music creates immediate 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'),(143399,'alt',0,1,''),(143399,'extension',0,1,' jpg '),(143399,'filename',0,1,' 22 08 quad bikes website 1 9 jpg '),(143399,'kind',0,1,' image '),(143399,'slug',0,1,''),(143399,'title',0,1,' 22 08 quad bikes website 1 9 '),(143406,'alt',0,1,''),(143406,'extension',0,1,' jpg '),(143406,'filename',0,1,' 22 08 quad bikes website 1 11 jpg '),(143406,'kind',0,1,' image '),(143406,'slug',0,1,''),(143406,'title',0,1,' 22 08 quad bikes website 1 11 '),(143410,'alt',0,1,''),(143410,'extension',0,1,' jpg '),(143410,'filename',0,1,' 22 07 meet greg 2 2023 05 04 022854 opmr jpg '),(143410,'kind',0,1,' image '),(143410,'slug',0,1,''),(143410,'title',0,1,' 22 07 meet greg 2 '),(143416,'field',164,1,' the queensland government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across queensland our creation of the brand for queensland hydro involved extensive discovery prior to crafting a brand identity designing marketing collateral and copywriting designing and developing a website as we often do we began this project with a comprehensive discovery phase this involved a review of queensland hydros contemporaries and competitive landscape consultation with a first nations advisor on theming and language and stakeholder workshops to clarify the brand personality purpose and objectives our deliverables included a brand name logo visual identity collateral key messaging and content for the website we kept the design fresh and engaging while accommodating the needs of the various stakeholders involved queensland hydro will be a vital component in reaching australias aspirational energy goals over the next few decades pumped hydro is at the centre of cleaning up queenslans energy and we were delighted to play a role in bringing queensland hydro to life '),(143416,'slug',0,1,' queensland hydro '),(143416,'title',0,1,' queensland hydro '),(143422,'field',164,1,' as expected it has some positive statistics on the expanding influence of video marketing is not really surprising coming from a platform that exists to help its customers i e marketing agencies send out content including video content for marketers you can read the article in full here https blog hubspot com marketing how video consumption is changing in the meantime here are the highlights 91% of survey respondents say they use video marketing the highest survey figure on record the number of digital video viewers worldwide is expected to reach 3 5 billion this year and the current global population is over 8 billion the average viewer watches 17 hours of online videos a week 83% of marketers suggest videos should be under 60 seconds in length new video consumption habits or are they the hubspot article identifies five changing online video consumption trends apparently backed by the survey research more on that later les quickly look at these five identified trends 1 consumers increasingly rely on video marketing 66% of consumers claim to watch video content to learn about a brand or product 2 people watch for escapism the survey indicates close to 60% of people watch online video to relax and unwind or laugh and be entertained 3 consumers lean into their passions 13% of consumers watch videos to explore an interest or passion while 11% want to learn something new 4 video production quality is becoming more important 28% feel is essential while 36% feel is somewhat important 5 consumers prefer shorter videos 52% of consumers prefer videos under three minutes with 16% saying less than one minute is ideal but 48% said they prefer videos from four minutes to over 12 minutes our take on these trend look the quality of any kind of research or survey can be arbitrary depending on a range of factors e g spread of respondents impartiality of questions etc having said that we agree that video marketing is a growing part of the marketing mix and there is no doubt that consumers are using their screen devices to access more and more online video content especially now that all the major social media platforms allow video consumption however a survey that says only 13% of consumers watch videos to explore an interest or passion seems concerning we recognise most online videos are not commercially driven but we would suggest that far more than 13% of people will watch things that interest them including branded content surely we will always argue that videos are a powerful medium and when done correctly they can have an enormous impact on your marketing efforts we also agree that production quality is becoming a discerning issue a low fi video on tiktok has its place but our belief is that online videos will be a major contributor to brand impression and quality can never be undervalued but we would caution any client about accepting it as fact that consumers only like shorter videos or that they mainly watch online videos to have a laugh and be entertained our view is that there is room for every kind of video short long funny serious it all depends on what is right for the job at hand our advice is to concentrate on the quality of your content and how it can best engage with the audience rather than trying to fit it into some formulated length or finding ways to give people a giggle '),(143422,'slug',0,1,' the low down on video marketing '),(143422,'title',0,1,' the low down on video marketing '),(143423,'field',164,1,' in 1938 engineer sir john bradfield posited queenslans arable land could be expanded by piping water from where it falls most in the tropics down to its arid centre is a dream thas held its proponents enthralled and other stakeholders concerned about its far reaching implications for established industries and the environment the bradfield panel is chaired by prof ross garnaut eminent economist and subject matter expert in climate change policy responses the panel was commissioned to research and report on the schemes viability our work included direct liaison with the panel and the editing design and printing of the report our work continues now to launch the report through stakeholder engagement and strategy and to translate the findings into usable insights via publications and digital and video assets '),(143423,'slug',0,1,' department of regional development manufacturing and water '),(143423,'title',0,1,' department of regional development manufacturing and water '),(143428,'field',164,1,' tritium is now a global brand and our work took them to the world stage we worked with tritium a few years ago to define their brand narrative design their brand and create logo visual identity and a range of assets we worked with tritium when it was in the midst of hypergrowth and collaborated with their founder and leaders across time zones and continents as well as their rapidly growing marketing and sales teams to rebrand the company and its products at the time tritium was still wearing the badge designed by their founder years earlier and needed to dress for world domination which they most certainly now are achieving the brand needed to work in all contexts on rapid chargers in signage in extrusion as well as in print and it needed to be truly global in its appeal the brand also needed to consider products that were still emerging and not yet defined we deeply embedded story in the tritium brand we developed the logo is three sided for tri the blues represent clean power and each of the three elements of the brand represent battery indicators from empty to full meanwhile the brand is distinctive yet subtle enough to sit successfully alongside co branded or white labelled tritium products we successfully positioned tritium for global expansion we developed and defined a global masterbrand with a defined brand narrative and transformational authentic reflection of their vision the brand goes from strength to strength and is easily our furthest reaching and highest impact visual identity recently listing on the nasdaq and with none other than potus '),(143428,'slug',0,1,' tritium '),(143428,'title',0,1,' tritium '),(143429,'field',164,1,' uu identified the ekka as an opportunity to engage inform and educate their customers to build a deeper understanding of water security and to set the stage for uu to influence water restrictions down the track through hands on activities and immersive visual displays the ekka was the perfect place to connect with uus communities and reassure them that uu is a safe pair of hands that holds and shapes the future of water security thematically this activation was centred around each individuas connection with water through making people conscious of waters impact on their day to day life we helped them discover how essential water security is and appreciate the role uu plays in protecting our water supply and ultimately the lifestyles and livelihoods of queenslanders the goal of the ekka display was three fold attract people to the space engage them to participate and ensure they absorb the key messaging we were working with an eight metre wide screen so we determined pretty quickly that one very very landscape video wouldt be the best viewing experience so we did what we do best we got creative we fashioned a collage of videos with various illustrated key messages live action footage and graphic patterns that loop and combine into an engaging eight metre video experience the audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the ekka telling true stories of water memories and moments bright colours custom illustration lots of movement and bold statements thas the sweet combination we concocted to communicate some very important key messages to the audience and the icing on top of the strawberry sundae we just had so much fun coming up with the concept and bringing it to life the ekka public holiday didt hurt either '),(143429,'slug',0,1,' urban utilities '),(143429,'title',0,1,' urban utilities '),(143432,'alt',0,1,''),(143432,'extension',0,1,' jpg '),(143432,'filename',0,1,' 22 09 qld hydro website 4 jpg '),(143432,'kind',0,1,' image '),(143432,'slug',0,1,''),(143432,'title',0,1,' 22 09 qld hydro website 4 '),(143433,'alt',0,1,''),(143433,'extension',0,1,' jpg '),(143433,'filename',0,1,' 22 09 qld hydro website 5 jpg '),(143433,'kind',0,1,' image '),(143433,'slug',0,1,''),(143433,'title',0,1,' 22 09 qld hydro website 5 '),(143434,'alt',0,1,''),(143434,'extension',0,1,' jpg '),(143434,'filename',0,1,' 22 09 qld hydro website 6 jpg '),(143434,'kind',0,1,' image '),(143434,'slug',0,1,''),(143434,'title',0,1,' 22 09 qld hydro website 6 '),(143436,'alt',0,1,''),(143436,'extension',0,1,' jpg '),(143436,'filename',0,1,' 22 09 qld hydro website 7 jpg '),(143436,'kind',0,1,' image '),(143436,'slug',0,1,''),(143436,'title',0,1,' 22 09 qld hydro website 7 '),(143442,'slug',0,1,' temp xtjeyjpsmpnuljwjgxshslherlxbvljyygwg '),(143442,'title',0,1,''),(143443,'alt',0,1,''),(143443,'extension',0,1,' jpg '),(143443,'filename',0,1,' 23 bradfield website assets 1 1 jpg '),(143443,'kind',0,1,' image '),(143443,'slug',0,1,''),(143443,'title',0,1,' 23 bradfield website assets 1 1 '),(143445,'alt',0,1,''),(143445,'extension',0,1,' jpg '),(143445,'filename',0,1,' 23 bradfield website assets 1 12 jpg '),(143445,'kind',0,1,' image '),(143445,'slug',0,1,''),(143445,'title',0,1,' 23 bradfield website assets 1 12 '),(143447,'alt',0,1,''),(143447,'extension',0,1,' jpg '),(143447,'filename',0,1,' 23 bradfield website assets 1 3 jpg '),(143447,'kind',0,1,' image '),(143447,'slug',0,1,''),(143447,'title',0,1,' 23 bradfield website assets 1 3 '),(143450,'alt',0,1,''),(143450,'extension',0,1,' jpg '),(143450,'filename',0,1,' 23 bradfield website assets 1 4 jpg '),(143450,'kind',0,1,' image '),(143450,'slug',0,1,''),(143450,'title',0,1,' 23 bradfield website assets 1 4 '),(143464,'field',164,1,' in 1938 engineer sir john bradfield posited queenslans arable land could be expanded by piping water from where it falls most in the tropics down to its arid centre is a dream thas held its proponents enthralled and other stakeholders concerned about its far reaching implications for established industries and the environment the bradfield panel is chaired by prof ross garnaut eminent economist and subject matter expert in climate change policy responses the panel was commissioned to research and report on the schemes viability our work included direct liaison with the panel and the editing design and printing of the report our work continues now to launch the report through stakeholder engagement and strategy and to translate the findings into usable insights via publications and digital and video assets '),(143464,'slug',0,1,' department of regional development manufacturing and water '),(143464,'title',0,1,' department of regional development manufacturing and water '),(143465,'field',164,1,' the oir asked us to create a behaviour change campaign that connects with queenslanders who ride quad bikes five key messages were at the core of the campaign 1 always wear a helmet 2 keep kids on kid bikes 3 dot double 4 dot overload 5 get proper quad bike training surprised by the fact that quad bikes are the biggest killer in the queensland agriculture industry we chose to make this the focus of the campaign our messaging asked the audience to consider what would your family do if you didt come home safely to cut through to the audience we turned to our tried and true behaviour change methodology we know behaviour is only the surface evidence of a deeper journey attitudinal change is the real target and behavioural change then follows such as a simple action like remembering to wear a helmet to unlock attitudinal change we focused on aligning the campaign with the audiences core values and beliefs we just had to understand them and write messaging that connects with who they are leveraging the use of live action video we reflected the audience back to themselves so they could connect better with the message seeing not the actors playing quad bike riders but their own precious family members the rollout of the campaign required deft thinking to accommodate the budget and some production parameters so we worked up solutions that met these requirements while still reaching strong creative standards digging deeper strategically we challenged the illustrative concept the oir originally briefed instead conceptualising live action stills underlaying animation so the audience could see themselves in the video the campaign features a series of six videos radio and press advertisements posters dl flyers and website and digital assets created under a central concept of come home safe in its entirety the campaign is an emotionally compelling and strategic suite of creative that makes a difference to peoples lives every time a quad bike rider comes home safe '),(143465,'slug',0,1,' office of industrial relations '),(143465,'title',0,1,' office of industrial relations '),(143466,'field',164,1,' ramsay health care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals the campaign served to educate the target market on what makes ramsays orthopaedic offerings special while also calling them to check whether their health insurance covers ramsay hospitals using ramsays target market of orthopaedic patients in their 40s and 50s we created the weekend warrior characters everyday people who take on their alter ego when the working week is over the social sports star who pushes themself to go for that bicycle kick or elaborate jump pass the reno kings and queens who love bunnings outings and would never pay someone else to do work around the house that they could do themselves theres an ocean of campaigns out there from medical brands that all look the same 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Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"opengraph\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaTagContainertwitter\":{\"data\":{\"twitter:card\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterCard }}\",\"httpEquiv\":\"\",\"name\":\"twitter:card\",\"property\":null,\"include\":true,\"key\":\"twitter:card\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:site\":{\"charset\":\"\",\"content\":\"@{{ seomatic.site.twitterHandle }}\",\"httpEquiv\":\"\",\"name\":\"twitter:site\",\"property\":null,\"include\":true,\"key\":\"twitter:site\",\"environment\":null,\"dependencies\":{\"site\":[\"twitterHandle\"]},\"tagAttrs\":[]},\"twitter:creator\":{\"charset\":\"\",\"content\":\"@{{ seomatic.meta.twitterCreator }}\",\"httpEquiv\":\"\",\"name\":\"twitter:creator\",\"property\":null,\"include\":true,\"key\":\"twitter:creator\",\"environment\":null,\"dependencies\":{\"meta\":[\"twitterCreator\"]},\"tagAttrs\":[]},\"twitter:title\":{\"siteName\":\"{{ seomatic.site.siteName }}\",\"siteNamePosition\":\"{{ seomatic.meta.twitterSiteNamePosition }}\",\"separatorChar\":\"{{ seomatic.config.separatorChar }}\",\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterTitle }}\",\"httpEquiv\":\"\",\"name\":\"twitter:title\",\"property\":null,\"include\":true,\"key\":\"twitter:title\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:description\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterDescription }}\",\"httpEquiv\":\"\",\"name\":\"twitter:description\",\"property\":null,\"include\":true,\"key\":\"twitter:description\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:image\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImage }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image\",\"property\":null,\"include\":true,\"key\":\"twitter:image\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"twitter:image:width\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageWidth }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:width\",\"property\":null,\"include\":true,\"key\":\"twitter:image:width\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]},\"twitter:image:height\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageHeight }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:height\",\"property\":null,\"include\":true,\"key\":\"twitter:image:height\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]},\"twitter:image:alt\":{\"charset\":\"\",\"content\":\"{{ seomatic.meta.twitterImageDescription }}\",\"httpEquiv\":\"\",\"name\":\"twitter:image:alt\",\"property\":null,\"include\":true,\"key\":\"twitter:image:alt\",\"environment\":null,\"dependencies\":{\"tag\":[\"twitter:image\"]},\"tagAttrs\":[]}},\"name\":\"Twitter\",\"description\":\"Twitter Card Meta Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"twitter\",\"include\":true,\"dependencies\":null,\"clearCache\":false},\"MetaTagContainermiscellaneous\":{\"data\":{\"google-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.googleSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"google-site-verification\",\"property\":null,\"include\":true,\"key\":\"google-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"googleSiteVerification\"]},\"tagAttrs\":[]},\"bing-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.bingSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"msvalidate.01\",\"property\":null,\"include\":true,\"key\":\"bing-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"bingSiteVerification\"]},\"tagAttrs\":[]},\"pinterest-site-verification\":{\"charset\":\"\",\"content\":\"{{ seomatic.site.pinterestSiteVerification }}\",\"httpEquiv\":\"\",\"name\":\"p:domain_verify\",\"property\":null,\"include\":true,\"key\":\"pinterest-site-verification\",\"environment\":null,\"dependencies\":{\"site\":[\"pinterestSiteVerification\"]},\"tagAttrs\":[]}},\"name\":\"Miscellaneous\",\"description\":\"Miscellaneous Meta Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaTagContainer\",\"handle\":\"miscellaneous\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaLinkContainergeneral\":{\"data\":{\"canonical\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.meta.canonicalUrl }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"canonical\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"canonical\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"home\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.helper.siteUrl(\\\"\\/\\\") }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"home\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"home\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]},\"author\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.helper.siteUrl(\\\"\\/humans.txt\\\") }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"author\",\"sizes\":\"\",\"type\":\"text\\/plain\",\"include\":true,\"key\":\"author\",\"environment\":null,\"dependencies\":{\"frontend_template\":[\"humans\"]},\"tagAttrs\":[]},\"publisher\":{\"crossorigin\":\"\",\"href\":\"{{ seomatic.site.googlePublisherLink }}\",\"hreflang\":\"\",\"media\":\"\",\"rel\":\"publisher\",\"sizes\":\"\",\"type\":\"\",\"include\":true,\"key\":\"publisher\",\"environment\":null,\"dependencies\":{\"site\":[\"googlePublisherLink\"]},\"tagAttrs\":[]}},\"name\":\"General\",\"description\":\"Link Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaLinkContainer\",\"handle\":\"general\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaScriptContainergeneral\":{\"data\":{\"gtag\":{\"name\":\"Google gtag.js\",\"description\":\"The global site tag (gtag.js) is a JavaScript tagging framework and API that allows you to send event data to AdWords, DoubleClick, and Google Analytics. Instead of having to manage multiple tags for different products, you can use gtag.js and more easily benefit from the latest tracking features and integrations as they become available. [Learn More](https:\\/\\/developers.google.com\\/gtagjs\\/)\",\"templatePath\":\"_frontend\\/scripts\\/gtagHead.twig\",\"templateString\":\"{% set gtagProperty = googleAnalyticsId.value ??? googleAdWordsId.value ??? dcFloodlightId.value ??? null %}\\n{% if gtagProperty %}\\nwindow.dataLayer = window.dataLayer || [{% if dataLayer is defined and dataLayer %}{{ dataLayer |json_encode() |raw }}{% endif %}];\\nfunction gtag(){dataLayer.push(arguments)};\\ngtag(\'js\', new Date());\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if googleAnalyticsId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'anonymize_ip\': #{ipAnonymization.value ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'link_attribution\': #{enhancedLinkAttribution.value ? \'true\' : \'false\'},\\\"\\n    ~ \\\"\'allow_display_features\': #{displayFeatures.value ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ googleAnalyticsId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% if googleAdWordsId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ googleAdWordsId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% if dcFloodlightId.value %}\\n{%- set gtagConfig = \\\"{\\\"\\n    ~ \\\"\'send_page_view\': #{pageView ? \'true\' : \'false\'}\\\"\\n    ~ \\\"}\\\"\\n-%}\\ngtag(\'config\', \'{{ dcFloodlightId.value }}\', {{ gtagConfig }});\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/gtagBody.twig\",\"bodyTemplateString\":\"{% set gtagProperty = googleAnalyticsId.value ??? googleAdWordsId.value ??? dcFloodlightId.value ??? null %}\\n{% if gtagProperty %}\\n<script async src=\\\"{{ gtagScriptUrl.value }}?id={{ gtagProperty }}\\\"><\\/script>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"googleAnalyticsId\":{\"title\":\"Google Analytics Measurement\\/Tracking ID\",\"instructions\":\"Only enter the ID, e.g.: `G-XXXXXXXXXX` or `UA-XXXXXX-XX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/analytics\\/answer\\/1032385?hl=e)\",\"type\":\"string\",\"value\":\"\"},\"googleAdWordsId\":{\"title\":\"AdWords Conversion ID\",\"instructions\":\"Only enter the ID, e.g.: `AW-XXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.google.com\\/adwords-remarketing-tag\\/)\",\"type\":\"string\",\"value\":\"\"},\"dcFloodlightId\":{\"title\":\"DoubleClick Floodlight ID\",\"instructions\":\"Only enter the ID, e.g.: `DC-XXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/dcm\\/partner\\/answer\\/7568534)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send PageView\",\"instructions\":\"Controls whether the `gtag.js` script automatically sends a PageView to Google Analytics, AdWords, and DoubleClick Floodlight when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"ipAnonymization\":{\"title\":\"Google Analytics IP Anonymization\",\"instructions\":\"In some cases, you might need to anonymize the IP addresses of hits sent to Google Analytics. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/ip-anonymization)\",\"type\":\"bool\",\"value\":false},\"displayFeatures\":{\"title\":\"Google Analytics Display Features\",\"instructions\":\"The display features plugin for gtag.js can be used to enable Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/display-features)\",\"type\":\"bool\",\"value\":false},\"enhancedLinkAttribution\":{\"title\":\"Google Analytics Enhanced Link Attribution\",\"instructions\":\"Enhanced link attribution improves click track reporting by automatically differentiating between multiple link clicks that have the same URL on a given page. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/gtagjs\\/enhanced-link-attribution)\",\"type\":\"bool\",\"value\":false},\"gtagScriptUrl\":{\"title\":\"Google gtag.js Script URL\",\"instructions\":\"The URL to the Google gtag.js tracking script. Normally this should not be changed, unless you locally cache it. The JavaScript `dataLayer` will automatically be set to the `dataLayer` Twig template variable.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/gtag\\/js\"}},\"dataLayer\":[],\"include\":false,\"key\":\"gtag\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"googleTagManager\":{\"name\":\"Google Tag Manager\",\"description\":\"Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website. Once the Tag Manager snippet has been added to your website or mobile app, you can configure tags via a web-based user interface without having to alter and deploy additional code. [Learn More](https:\\/\\/support.google.com\\/tagmanager\\/answer\\/6102821?hl=en)\",\"templatePath\":\"_frontend\\/scripts\\/googleTagManagerHead.twig\",\"templateString\":\"{% if googleTagManagerId.value is defined and googleTagManagerId.value and not seomatic.helper.isPreview %}\\n{{ dataLayerVariableName.value }} = [{% if dataLayer is defined and dataLayer %}{{ dataLayer |json_encode() |raw }}{% endif %}];\\n(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({\'gtm.start\':\\nnew Date().getTime(),event:\'gtm.js\'});var f=d.getElementsByTagName(s)[0],\\nj=d.createElement(s),dl=l!=\'dataLayer\'?\'&l=\'+l:\'\';j.async=true;j.src=\\n\'{{ googleTagManagerUrl.value }}?id=\'+i+dl;f.parentNode.insertBefore(j,f);\\n})(window,document,\'script\',\'{{ dataLayerVariableName.value }}\',\'{{ googleTagManagerId.value }}\');\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/googleTagManagerBody.twig\",\"bodyTemplateString\":\"{% if googleTagManagerId.value is defined and googleTagManagerId.value and not seomatic.helper.isPreview %}\\n<noscript><iframe src=\\\"{{ googleTagManagerNoScriptUrl.value }}?id={{ googleTagManagerId.value }}\\\"\\nheight=\\\"0\\\" width=\\\"0\\\" style=\\\"display:none;visibility:hidden\\\"><\\/iframe><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"googleTagManagerId\":{\"title\":\"Google Tag Manager ID\",\"instructions\":\"Only enter the ID, e.g.: `GTM-XXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.google.com\\/tag-manager\\/quickstart)\",\"type\":\"string\",\"value\":\"\"},\"dataLayerVariableName\":{\"title\":\"DataLayer Variable Name\",\"instructions\":\"The name to use for the JavaScript DataLayer variable. The value of this variable will be set to the `dataLayer` Twig template variable.\",\"type\":\"string\",\"value\":\"dataLayer\"},\"googleTagManagerUrl\":{\"title\":\"Google Tag Manager Script URL\",\"instructions\":\"The URL to the Google Tag Manager script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/gtm.js\"},\"googleTagManagerNoScriptUrl\":{\"title\":\"Google Tag Manager Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Google Tag Manager `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.googletagmanager.com\\/ns.html\"}},\"dataLayer\":[],\"include\":false,\"key\":\"googleTagManager\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"facebookPixel\":{\"name\":\"Facebook Pixel\",\"description\":\"The Facebook pixel is an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about. [Learn More](https:\\/\\/www.facebook.com\\/business\\/help\\/651294705016616)\",\"templatePath\":\"_frontend\\/scripts\\/facebookPixelHead.twig\",\"templateString\":\"{% if facebookPixelId.value is defined and facebookPixelId.value %}\\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\\nn.push=n;n.loaded=!0;n.version=\'2.0\';n.queue=[];t=b.createElement(e);t.async=!0;\\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\\ndocument,\'script\',\'{{ facebookPixelUrl.value }}\');\\nfbq(\'init\', \'{{ facebookPixelId.value }}\');\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if pageView %}\\nfbq(\'track\', \'PageView\');\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/facebookPixelBody.twig\",\"bodyTemplateString\":\"{% if facebookPixelId.value is defined and facebookPixelId.value %}\\n<noscript><img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none\\\"\\nsrc=\\\"{{ facebookPixelNoScriptUrl.value }}?id={{ facebookPixelId.value }}&ev=PageView&noscript=1\\\" \\/><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"facebookPixelId\":{\"title\":\"Facebook Pixel ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.facebook.com\\/docs\\/facebook-pixel\\/api-reference)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Facebook Pixel PageView\",\"instructions\":\"Controls whether the Facebook Pixel script automatically sends a PageView to Facebook Analytics when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"facebookPixelUrl\":{\"title\":\"Facebook Pixel Script URL\",\"instructions\":\"The URL to the Facebook Pixel script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/connect.facebook.net\\/en_US\\/fbevents.js\"},\"facebookPixelNoScriptUrl\":{\"title\":\"Facebook Pixel Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Facebook Pixel `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.facebook.com\\/tr\"}},\"dataLayer\":[],\"include\":false,\"key\":\"facebookPixel\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"linkedInInsight\":{\"name\":\"LinkedIn Insight\",\"description\":\"The LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, retargeting, and web analytics for LinkedIn ad campaigns.\",\"templatePath\":\"_frontend\\/scripts\\/linkedInInsightHead.twig\",\"templateString\":\"{% if dataPartnerId.value is defined and dataPartnerId.value %}\\n_linkedin_data_partner_id = \\\"{{ dataPartnerId.value }}\\\";\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/linkedInInsightBody.twig\",\"bodyTemplateString\":\"{% if dataPartnerId.value is defined and dataPartnerId.value %}\\n<script type=\\\"text\\/javascript\\\">\\n(function(){var s = document.getElementsByTagName(\\\"script\\\")[0];\\n    var b = document.createElement(\\\"script\\\");\\n    b.type = \\\"text\\/javascript\\\";b.async = true;\\n    b.src = \\\"{{ linkedInInsightUrl.value }}\\\";\\n    s.parentNode.insertBefore(b, s);})();\\n<\\/script>\\n<noscript>\\n<img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none;\\\" alt=\\\"\\\" src=\\\"{{ linkedInInsightNoScriptUrl.value }}?pid={{ dataPartnerId.value }}&fmt=gif\\\" \\/>\\n<\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":3,\"vars\":{\"dataPartnerId\":{\"title\":\"LinkedIn Data Partner ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/www.linkedin.com\\/help\\/lms\\/answer\\/65513\\/adding-the-linkedin-insight-tag-to-your-website?lang=en)\",\"type\":\"string\",\"value\":\"\"},\"linkedInInsightUrl\":{\"title\":\"LinkedIn Insight Script URL\",\"instructions\":\"The URL to the LinkedIn Insight script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/snap.licdn.com\\/li.lms-analytics\\/insight.min.js\"},\"linkedInInsightNoScriptUrl\":{\"title\":\"LinkedIn Insight &lt;noscript&gt; URL\",\"instructions\":\"The URL to the LinkedIn Insight `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/dc.ads.linkedin.com\\/collect\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"linkedInInsight\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"hubSpot\":{\"name\":\"HubSpot\",\"description\":\"If you\'re not hosting your entire website on HubSpot, or have pages on your website that are not hosted on HubSpot, you\'ll need to install the HubSpot tracking code on your non-HubSpot pages in order to capture those analytics.\",\"templatePath\":null,\"templateString\":null,\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/hubSpotBody.twig\",\"bodyTemplateString\":\"{% if hubSpotId.value is defined and hubSpotId.value %}\\n<script type=\\\"text\\/javascript\\\" id=\\\"hs-script-loader\\\" async defer src=\\\"{{ hubSpotUrl.value }}{{ hubSpotId.value }}.js\\\"><\\/script>\\n{% endif %}\\n\",\"bodyPosition\":3,\"vars\":{\"hubSpotId\":{\"title\":\"HubSpot ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/knowledge.hubspot.com\\/articles\\/kcs_article\\/reports\\/install-the-hubspot-tracking-code)\",\"type\":\"string\",\"value\":\"\"},\"hubSpotUrl\":{\"title\":\"HubSpot Script URL\",\"instructions\":\"The URL to the HubSpot script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"\\/\\/js.hs-scripts.com\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"hubSpot\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"pinterestTag\":{\"name\":\"Pinterest Tag\",\"description\":\"The Pinterest tag allows you to track actions people take on your website after viewing your Promoted Pin. You can use this information to measure return on ad spend (RoAS) and create audiences to target on your Promoted Pins. [Learn More](https:\\/\\/help.pinterest.com\\/en\\/business\\/article\\/track-conversions-with-pinterest-tag)\",\"templatePath\":\"_frontend\\/scripts\\/pinterestTagHead.twig\",\"templateString\":\"{% if pinterestTagId.value is defined and pinterestTagId.value %}\\n!function(e){if(!window.pintrk){window.pintrk=function(){window.pintrk.queue.push(\\nArray.prototype.slice.call(arguments))};var\\nn=window.pintrk;n.queue=[],n.version=\\\"3.0\\\";var\\nt=document.createElement(\\\"script\\\");t.async=!0,t.src=e;var\\nr=document.getElementsByTagName(\\\"script\\\")[0];r.parentNode.insertBefore(t,r)}}(\\\"{{ pinterestTagUrl.value }}\\\");\\npintrk(\'load\', \'{{ pinterestTagId.value }}\');\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\n{% if pageView %}\\npintrk(\'page\');\\n{% endif %}\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":\"_frontend\\/scripts\\/pinterestTagBody.twig\",\"bodyTemplateString\":\"{% if pinterestTagId.value is defined and pinterestTagId.value %}\\n<noscript><img height=\\\"1\\\" width=\\\"1\\\" style=\\\"display:none;\\\" alt=\\\"\\\" src=\\\"{{ pinterestTagNoScriptUrl.value }}?tid={{ pinterestTagId.value }}&noscript=1\\\" \\/><\\/noscript>\\n{% endif %}\\n\",\"bodyPosition\":2,\"vars\":{\"pinterestTagId\":{\"title\":\"Pinterest Tag ID\",\"instructions\":\"Only enter the ID, e.g.: `XXXXXXXXXX`, not the entire script code. [Learn More](https:\\/\\/developers.pinterest.com\\/docs\\/ad-tools\\/conversion-tag\\/)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Pinterest Tag PageView\",\"instructions\":\"Controls whether the Pinterest Tag script automatically sends a PageView to when your pages are loaded.\",\"type\":\"bool\",\"value\":true},\"pinterestTagUrl\":{\"title\":\"Pinterest Tag Script URL\",\"instructions\":\"The URL to the Pinterest Tag script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/s.pinimg.com\\/ct\\/core.js\"},\"pinterestTagNoScriptUrl\":{\"title\":\"Pinterest Tag Script &lt;noscript&gt; URL\",\"instructions\":\"The URL to the Pinterest Tag `&lt;noscript&gt;`. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/ct.pinterest.com\\/v3\\/\"}},\"dataLayer\":[],\"include\":false,\"key\":\"pinterestTag\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"fathom\":{\"name\":\"Fathom\",\"description\":\"Fathom is a simple, light-weight, privacy-first alternative to Google Analytics. So, stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. [Learn More](https:\\/\\/usefathom.com\\/)\",\"templatePath\":\"_frontend\\/scripts\\/fathomAnalytics.twig\",\"templateString\":\"{% if siteId.value is defined and siteId.value %}\\n(function() {\\nvar tag = document.createElement(\'script\');\\ntag.src = \\\"{{ scriptUrl.value }}\\\";\\ntag.defer = true;\\ntag.setAttribute(\\\"data-site\\\", \\\"{{ siteId.value | raw }}\\\");\\n{% if honorDnt.value %}\\ntag.setAttribute(\\\"data-honor-dnt\\\", \\\"true\\\");\\n{% endif %}\\n{% if disableAutoTracking.value %}\\ntag.setAttribute(\\\"data-auto\\\", \\\"false\\\");\\n{% endif %}\\n{% if ignoreCanonicals.value %}\\ntag.setAttribute(\\\"data-canonical\\\", \\\"false\\\");\\n{% endif %}\\n{% if excludedDomains.value | length %}\\ntag.setAttribute(\\\"data-excluded-domains\\\", \\\"{{ excludedDomains.value | raw }}\\\");\\n{% endif %}\\n{% if includedDomains.value | length %}\\ntag.setAttribute(\\\"data-included-domains\\\", \\\"{{ includedDomains.value | raw }}\\\");\\n{% endif %}\\nvar firstScriptTag = document.getElementsByTagName(\'script\')[0];\\nfirstScriptTag.parentNode.insertBefore(tag, firstScriptTag);\\n})();\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"siteId\":{\"title\":\"Site ID\",\"instructions\":\"Only enter the Site ID, not the entire script code. 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[Learn More](https:\\/\\/developer.matomo.org\\/guides\\/tracking-javascript-guide)\",\"type\":\"string\",\"value\":\"\"},\"sendPageView\":{\"title\":\"Automatically send Matomo PageView\",\"instructions\":\"Controls whether the Matomo script automatically sends a PageView when your pages are loaded. [Learn More](https:\\/\\/developer.matomo.org\\/api-reference\\/tracking-javascript)\",\"type\":\"bool\",\"value\":true},\"enableLinkTracking\":{\"title\":\"Enable Link Tracking\",\"instructions\":\"Install link tracking on all applicable link elements. [Learn More](https:\\/\\/developer.matomo.org\\/api-reference\\/tracking-javascript)\",\"type\":\"bool\",\"value\":true},\"scriptUrl\":{\"title\":\"Matomo Script URL\",\"instructions\":\"The URL to the Matomo tracking script. This will vary depending on whether you are using Matomo Cloud or Matomo On-Premise. [Learn More](https:\\/\\/developer.matomo.org\\/guides\\/tracking-javascript-guide)\",\"type\":\"string\",\"value\":\"\"}},\"dataLayer\":[],\"include\":false,\"key\":\"matomo\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"plausible\":{\"name\":\"Plausible\",\"description\":\"Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR. [Learn More](https:\\/\\/plausible.io\\/)\",\"templatePath\":\"_frontend\\/scripts\\/plausibleAnalytics.twig\",\"templateString\":\"{% if siteDomain.value is defined and siteDomain.value %}\\n(function() {\\nvar tag = document.createElement(\'script\');\\ntag.src = \\\"{{ scriptUrl.value }}\\\";\\ntag.defer = true;\\ntag.setAttribute(\\\"data-domain\\\", \\\"{{ siteDomain.value | raw }}\\\");\\nvar firstScriptTag = document.getElementsByTagName(\'script\')[0];\\nfirstScriptTag.parentNode.insertBefore(tag, firstScriptTag);\\n})();\\n{% endif %}\\n\",\"position\":1,\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"siteDomain\":{\"title\":\"Site Domain\",\"instructions\":\"Only enter the site domain, not the entire script code. [Learn More](https:\\/\\/plausible.io\\/docs\\/plausible-script)\",\"type\":\"string\",\"value\":\"\"},\"scriptUrl\":{\"title\":\"Plausible Script URL\",\"instructions\":\"The URL to the Plausible tracking script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/plausible.io\\/js\\/plausible.js\"}},\"dataLayer\":[],\"include\":false,\"key\":\"plausible\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null},\"googleAnalytics\":{\"name\":\"Google Analytics (old)\",\"description\":\"Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization. [Learn More](https:\\/\\/www.google.com\\/analytics\\/analytics\\/)\",\"templatePath\":\"_frontend\\/scripts\\/googleAnalytics.twig\",\"templateString\":\"{% if trackingId.value is defined and trackingId.value %}\\r\\n(function(i,s,o,g,r,a,m){i[\'GoogleAnalyticsObject\']=r;i[r]=i[r]||function(){\\r\\n(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),\\r\\nm=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)\\r\\n})(window,document,\'script\',\'{{ analyticsUrl.value }}\',\'ga\');\\r\\nga(\'create\', \'{{ trackingId.value |raw }}\', \'auto\'{% if linker.value %}, {allowLinker: true}{% endif %});\\r\\n{% if ipAnonymization.value %}\\r\\nga(\'set\', \'anonymizeIp\', true);\\r\\n{% endif %}\\r\\n{% if displayFeatures.value %}\\r\\nga(\'require\', \'displayfeatures\');\\r\\n{% endif %}\\r\\n{% if ecommerce.value %}\\r\\nga(\'require\', \'ecommerce\');\\r\\n{% endif %}\\r\\n{% if enhancedEcommerce.value %}\\r\\nga(\'require\', \'ec\');\\r\\n{% endif %}\\r\\n{% if enhancedLinkAttribution.value %}\\r\\nga(\'require\', \'linkid\');\\r\\n{% endif %}\\r\\n{% if enhancedLinkAttribution.value %}\\r\\nga(\'require\', \'linker\');\\r\\n{% endif %}\\r\\n{% set pageView = (sendPageView.value and not seomatic.helper.isPreview) %}\\r\\n{% if pageView %}\\r\\nga(\'send\', \'pageview\');\\r\\n{% endif %}\\r\\n{% endif %}\\r\\n\",\"position\":\"1\",\"bodyTemplatePath\":null,\"bodyTemplateString\":null,\"bodyPosition\":2,\"vars\":{\"trackingId\":{\"title\":\"Google Analytics Tracking ID\",\"instructions\":\"Only enter the ID, e.g.: `UA-XXXXXX-XX`, not the entire script code. [Learn More](https:\\/\\/support.google.com\\/analytics\\/answer\\/1032385?hl=e)\",\"type\":\"string\",\"value\":\"UA-34135666-1\"},\"sendPageView\":{\"title\":\"Automatically send Google Analytics PageView\",\"instructions\":\"Controls whether the Google Analytics script automatically sends a PageView to Google Analytics when your pages are loaded.\",\"type\":\"bool\",\"value\":\"1\"},\"ipAnonymization\":{\"title\":\"Google Analytics IP Anonymization\",\"instructions\":\"When a customer of Analytics requests IP address anonymization, Analytics anonymizes the address as soon as technically feasible at the earliest possible stage of the collection network.\",\"type\":\"bool\",\"value\":\"\"},\"displayFeatures\":{\"title\":\"Display Features\",\"instructions\":\"The display features plugin for analytics.js can be used to enable Advertising Features in Google Analytics, such as Remarketing, Demographics and Interest Reporting, and more. 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[Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/enhanced-ecommerce)\",\"type\":\"bool\",\"value\":\"\"},\"enhancedLinkAttribution\":{\"title\":\"Enhanced Link Attribution\",\"instructions\":\"Enhanced Link Attribution improves the accuracy of your In-Page Analytics report by automatically differentiating between multiple links to the same URL on a single page by using link element IDs. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/enhanced-link-attribution)\",\"type\":\"bool\",\"value\":\"\"},\"linker\":{\"title\":\"Linker\",\"instructions\":\"The linker plugin simplifies the process of implementing cross-domain tracking as described in the Cross-domain Tracking guide for analytics.js. [Learn More](https:\\/\\/developers.google.com\\/analytics\\/devguides\\/collection\\/analyticsjs\\/linker)\",\"type\":\"bool\",\"value\":\"\"},\"analyticsUrl\":{\"title\":\"Google Analytics Script URL\",\"instructions\":\"The URL to the Google Analytics tracking script. Normally this should not be changed, unless you locally cache it.\",\"type\":\"string\",\"value\":\"https:\\/\\/www.google-analytics.com\\/analytics.js\"}},\"dataLayer\":[],\"include\":\"1\",\"key\":\"googleAnalytics\",\"environment\":{\"staging\":{\"include\":false},\"local\":{\"include\":false}},\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null}},\"position\":1,\"name\":\"General\",\"description\":\"Script Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaScriptContainer\",\"handle\":\"general\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaJsonLdContainergeneral\":{\"data\":{\"mainEntityOfPage\":{\"context\":\"http:\\/\\/schema.org\",\"type\":\"{{ seomatic.meta.mainEntityOfPage 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}}\"},\"openingHoursSpecification\":null,\"geoDisjoint\":null,\"geoIntersects\":null,\"latitude\":null,\"maximumAttendeeCapacity\":null,\"aggregateRating\":null,\"map\":null,\"branchCode\":null,\"faxNumber\":null,\"publicAccess\":null,\"geoTouches\":null,\"geoCoveredBy\":null,\"telephone\":\"{{ seomatic.site.identity.genericTelephone }}\",\"hasDriveThroughService\":null,\"specialOpeningHoursSpecification\":null,\"geoContains\":null,\"potentialAction\":null,\"mainEntityOfPage\":null,\"subjectOf\":null,\"url\":\"{{ seomatic.site.identity.genericUrl }}\",\"alternateName\":\"{{ seomatic.site.identity.genericAlternateName }}\",\"sameAs\":null,\"description\":\"{{ seomatic.site.identity.genericDescription }}\",\"disambiguatingDescription\":null,\"identifier\":null,\"image\":{\"type\":\"ImageObject\",\"url\":\"{{ seomatic.site.identity.genericImage }}\",\"width\":\"{{ seomatic.site.identity.genericImageWidth }}\",\"height\":\"{{ seomatic.site.identity.genericImageHeight }}\"},\"name\":\"{{ 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}}\",\"funder\":null,\"iso6523Code\":null,\"diversityPolicy\":null,\"hasMerchantReturnPolicy\":null,\"duns\":\"{{ seomatic.site.identity.organizationDuns }}\",\"alumni\":null,\"ethicsPolicy\":null,\"leiCode\":null,\"vatID\":null,\"knowsLanguage\":null,\"correctionsPolicy\":null,\"hasCredential\":null,\"brand\":null,\"nonprofitStatus\":null,\"contactPoint\":null,\"hasOfferCatalog\":null,\"members\":null,\"taxID\":null,\"naics\":null,\"location\":null,\"numberOfEmployees\":null,\"sponsor\":null},\"creator\":{\"context\":\"http:\\/\\/schema.org\",\"type\":\"{{ seomatic.site.creator.computedType }}\",\"id\":\"{{ parseEnv(seomatic.site.creator.genericUrl) }}#creator\",\"graph\":null,\"include\":true,\"key\":\"creator\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[],\"nonce\":null,\"serviceArea\":null,\"founder\":\"{{ seomatic.site.creator.organizationFounder 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}}\",\"funder\":null,\"iso6523Code\":null,\"diversityPolicy\":null,\"hasMerchantReturnPolicy\":null,\"event\":null,\"duns\":\"{{ seomatic.site.creator.organizationDuns }}\",\"alumni\":null,\"ethicsPolicy\":null,\"leiCode\":null,\"vatID\":null,\"knowsLanguage\":null,\"correctionsPolicy\":null,\"logo\":{\"type\":\"ImageObject\",\"url\":\"{{ seomatic.helper.socialTransform(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\",\"width\":\"{{ seomatic.helper.socialTransformWidth(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\",\"height\":\"{{ seomatic.helper.socialTransformHeight(seomatic.site.creator.genericImageIds[0], \\\"schema-logo\\\") }}\"},\"hasCredential\":null,\"address\":{\"type\":\"PostalAddress\",\"streetAddress\":\"{{ seomatic.site.creator.genericStreetAddress }}\",\"addressLocality\":\"{{ seomatic.site.creator.genericAddressLocality }}\",\"addressRegion\":\"{{ seomatic.site.creator.genericAddressRegion }}\",\"postalCode\":\"{{ 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}}\",\"accessibilityAPI\":null,\"publisherImprint\":null,\"isBasedOnUrl\":null,\"encodings\":null,\"interpretedAsClaim\":null,\"accessibilityControl\":null,\"citation\":null,\"version\":null,\"archivedAt\":null,\"learningResourceType\":null,\"encoding\":null,\"audio\":null,\"mentions\":null,\"accessModeSufficient\":null,\"hasPart\":null,\"temporalCoverage\":null,\"contributor\":null,\"video\":null,\"mainEntityOfPage\":\"{{ seomatic.meta.canonicalUrl }}\",\"alternateName\":null,\"name\":\"{{ seomatic.meta.seoTitle }}\",\"potentialAction\":{\"type\":\"SearchAction\",\"target\":\"{{ seomatic.site.siteLinksSearchTarget }}\",\"query-input\":\"{{ seomatic.helper.siteLinksQueryInput() }}\"},\"image\":{\"type\":\"ImageObject\",\"url\":\"{{ seomatic.meta.seoImage }}\"},\"url\":\"{{ seomatic.meta.canonicalUrl }}\",\"description\":\"{{ seomatic.meta.seoDescription }}\",\"subjectOf\":null,\"additionalType\":null,\"disambiguatingDescription\":null,\"sameAs\":null,\"identifier\":null}},\"name\":\"General\",\"description\":\"JsonLd Tags\",\"class\":\"nystudio107\\\\seomatic\\\\models\\\\MetaJsonLdContainer\",\"handle\":\"general\",\"include\":true,\"dependencies\":[],\"clearCache\":false},\"MetaTitleContainergeneral\":{\"data\":{\"title\":{\"title\":\"{{ seomatic.meta.seoTitle }}\",\"siteName\":\"{{ seomatic.site.siteName }}\",\"siteNamePosition\":\"{{ seomatic.meta.siteNamePosition }}\",\"separatorChar\":\"{{ seomatic.config.separatorChar }}\",\"include\":true,\"key\":\"title\",\"environment\":null,\"dependencies\":null,\"tagAttrs\":[]}},\"name\":\"General\",\"description\":\"Meta Title 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commit;

--
