[{"type":"vizyBlock","attrs":{"id":"vizy-block-wwyHcPmT7W","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"sortOrder":["new2","new1"],"blocks":{"new2":{"type":"heading","enabled":"1","fields":{"headingText":"We all know how much easier it is to see the path if someone else has cleared it for us first. Your clients and potential clients are no different. Comparing can help them comprehend the value to their own business.","headingColour":"text-black","headingSize":"text-2xl"}},"new1":{"type":"text","enabled":"1","fields":{"text":"That’s the value of a case study.\n\nThe trick is producing an interesting, well-written, balanced story that makes audiences believe and want to read it.\n\nSo how do you put together a great case study?\n\nFirst, you need a happy (and preferably interesting) client who agrees to let you tell their story.\n\nNext you need to listen to their story. It’s not good enough that you know where your product and services sit in their business. That’s not the story, that’s your marketing copy.\n\nStep away from your own business perspective for a moment and think about your clients’.\n\n- What are they trying to achieve as a business?\n- What specifically were they trying to achieve when they implemented your product or service?\n- What was the situation or status quo prior to implementing your product or service?\n- How did (or do) they find the process?\n- Did your service meet or exceed their expectations?\n- Were there any hiccups or learning experiences that can be included? (We figure if you’ve chosen this story it’s a pretty happy one. But there’s nothing wrong with including an honest teething problem, especially one that has a happy ending. If you addressed and resolved the issue quickly, then it’s a positive reflection on your business).\n- What was the final outcome?\n- Can you put a dollar or other specific value figure on the outcome?\n\nYou need detail to paint a picture, but don’t get bogged down by it. Keep it sharp, informative and interesting to the audience, and make sure your tone suits them too. Include constant subtle reminders of your product or service's involvement in the success, but avoid making it sound like advertorial.\n\nGetting it right is worth the effort. At New Word Order, we’ve been producing case studies for client web sites, brochures, presentations, publications and other collateral for over 9 years. We get the brief right, we know what questions to ask and we know how to conduct a phone interview. Because we do them every day.\n\nIf your product or service adds value, a great client case study is going to be the most effective sales tools you ever invested in.","textSize":"text-xl","textColour":"text-black"}}}},"buttons":"","sectionTitle":""}}}}}]