<p class="p1">Through 20 years of branding experience, we’ve come to understand stakeholder engagement is essential for a brand to have cut-through.</p>
<p class="p1">We’ve engaged with our clients’ stakeholders for many years and in many ways—ranging from formal, formative market research through to in-depth focus groups, workshops, community forums, brand satisfaction surveys and phone interviews.</p>
<p class="p1">No matter the method, what really counts is that we capture how people relate to your brand. That relationship leads to relevance and then the ultimate goal: resonance.</p>

<h2 class="p1">Relationship</h2>
<p class="p1">Every great brand is built on relationship.</p>
<p class="p1">When you form healthy relationships with stakeholders, you open yourself up to a range of opinions. Generally, feedback gets more constructive as the relationship grows healthier.</p>
<p class="p1">If you’re the brand manager, it can feel a bit like tough love at first—but it does get easier.</p>

<h2 class="p1">Relevance</h2>
<p class="p1">So much more than a logo, brands are heavy with meaning for stakeholders. And so if the environment changes but your brand doesn’t, the meaning is lost.</p>
<p class="p1">A lot of the stakeholder feedback we hear about brands is that they’re outdated or lack appeal. Without relevance, your stakeholders no longer feel the love.</p>
<p class="p1">Constantly retune yourself to your stakeholders and you’ll keep fulfilling their needs.</p>

<h2 class="p1">Resonance</h2>
<p class="p1">Resonance is where understanding meets impact.</p>
<p class="p1">A brand rich with resonance is the holy grail of marketing and, true to legend, few reach it.</p>
<p class="p1">That’s because resonance means your brand is a perfect fit for your stakeholders’ environment, pain points, wants and emotional connection.</p>
<p class="p1">Resonance engenders attention and respect, and turns want to need.</p>
<p class="p1">And when stakeholders can’t live without your brand? Happy days.</p>

<h2 class="p1">The 3Rs start here</h2>
<p class="p1">Whether you’re looking to name and brand or rename and rebrand, your brand journey starts with understanding your stakeholders.</p>
<p class="p1"><a href="http://newwordorder.com.au#contact"><span class="s1">Talk to us</span></a> about how to take your first steps.</p>