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Adding to this our business strategy—to which our brand strategy must align—and we're dressed and messaged for success.","textSize":"text-xl","textColour":"text-black"}},"new3":{"type":"textGrid","enabled":true,"collapsed":false,"fields":{"gridItems":{"new1":{"type":"6","fields":{"heading":"Brand audit","text":"We laid out where our brand is currently and the story that led us here."}},"new2":{"type":"6","fields":{"heading":"Stakeholder consultation","text":"We spoke to our stakeholders to understand how they view and interact with our brand, and their perspective on what needed to change."}},"new3":{"type":"6","fields":{"heading":"Brand comparison analysis","text":"We learned where our business sits among others in Brisbane, around Australia and the world."}},"new4":{"type":"6","fields":{"heading":"Brand story","text":"We documented  the story of our brand as a central narrative so anyone within or connected to our business could access one source of truth."}},"new5":{"type":"6","fields":{"heading":"Visual brand development","text":"We created a new logo and other branding elements that tell our story in multiple layers."}},"new6":{"type":"6","fields":{"heading":"Brand voice and messaging","text":"We defined and documented our new way of writing, speaking and the key messages we want to communicate."}}}}},"new4":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"There is power in gathering insights, applying a proven methodology of insights development and planning a strategic way forward. \n\nOur brand informs and impacts every aspect of New Word Order, and gives us a clear direction that challenges the usual way of doing things and ensures anyone who comes into contact with our business knows what we offer and how we will solve their problems.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-bEj6Q5npVj","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["94211","94209"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-QGxZjexaIq","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-black","textBuilder":{"new1":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"This process is what we do for our clients every day, what we do for ourselves, and we'd like to do this for you, too. Start the conversation with us and discover how a fresh brand will breathe new life into your business.","textSize":"text-xl","textColour":"text-white"}}},"buttons":{"new1":{"type":"buttons","enabled":true,"collapsed":false,"fields":{"buttonText":"Talk to us","buttonImage":[],"internalLink":["21297"],"externalLink":null,"buttonStyle":"outline","buttonColour":"white"}}},"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-diijVzsy4h","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Type","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"Our new typeface is bolder, stronger, and positively dripping with character. Check out the Ns, Ws and Rs in our font—Neue Machina.\n\nThe monospace and geometric type features with deep ink traps in the heavier weights.\n\nWe love it because of its versatility: clean and minimalist in the lighter weights, but the heavier weights are bold in more ways than one. \n\n- Deep ink traps in heavier weights\n- Overshot terminals\n- Rounded corners\n- Monospace-like features","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-4bQVkM05o8","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["94212","94215"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-MLS2xXnQoC","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Words","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"We're also intent on re-establishing our roots in the power of the written word. 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This is our primary palette—we bring strategy and creativity to form something entirely new and entirely what our clients need to solve their problems and unlock their potential.","textSize":"text-xl","textColour":"text-black"}}},"buttons":[],"sectionTitle":null}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-btBIAfxeyp","enabled":true,"collapsed":false,"values":{"type":"type-xgBpfxj8HD","content":{"fields":{"images":["94216"]}}}}},{"type":"vizyBlock","attrs":{"id":"vizy-block-VDhaVH930A","enabled":true,"collapsed":false,"values":{"type":"type-0jFlVakMTB","content":{"fields":{"sectionHeight":"h-auto","backgroundColour":"bg-white","textBuilder":{"new1":{"type":"heading","enabled":true,"collapsed":false,"fields":{"headingText":"Experiences","headingColour":"text-black","headingSize":"text-2xl"}},"new2":{"type":"text","enabled":true,"collapsed":false,"fields":{"text":"The main reason we're keeping our brand so pared back is because we want our creative portfolio to sing. 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