 a great new infographic has found that well give a website a minute to display what were looking for before we give up some types of sites are better than others in delivering what were after especially hotel booking sites the two biggest complaints about web sites according to the research include that there is too much going on and also not enough information which we can take to mean that many sites drone on and on but dont really say much users also complain across all age groups and online skills that text is too small and that navigation is difficult on the sites they give up on thirty five per cent of users fail to complete simple tasks on the average website lets improve those stats shall we heres a plan 1 design from the users perspective not your own we know your company is the greatest thing since google and you cant wait to tell everyone all about where it began who works there and the details of your offering but the truth is that a user just wants to get to the point and their interests should override yours usability is key show them what theyre looking for and dont make them search for it that doesnt mean sacrificing look and feel for too much simplicity it just means focusing the layout and design on the search 2 create a navigation path if the information on your website is simple and structured you can guide visitors on the path youd like them to take use tabs and sub pages for different categories and make it logical 3 content is everything content is the most important element of your site really and it needs to fit the logical and structured navigation youll want to include keywords page titles meta tags and headings for search engine optimisation as weve previously discussed in our writing for readable web article there are some hallmarks we use when writing web copy for our clients short effective sentences say the same information with less sub headings and headings containing keywords everyday words the average reader can easily understand plain english informal voice common language conventions direct language active tense consistent logical structuring of information 4 speed it up and make it simple lets face it were a busy bunch and a reminder of the old days of dial up waiting for your site to load is going to test the patience of even the most loyal visitor in fact many visitors will start to abandon a website after just a few seconds of loading time most of that time is the result of design decisions so simplify some of the fancy effects we love web design and working with you on the best and most creative way to present your business starting with a structure that appeals to your audience then adding in some clever design and copy ensures that your site will be a success talk to us about it today 