I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.
I see Bloom's reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:
eg: Bloom Freedom Projects, 
Bloom Freedom International, 

I also still really like the tagline "she's worth fighting for" which captures the core of Bloom's work. And would help with continuity amidst the transition.
I see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.

In Cambodia I see Bloom's business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.