(139268,143044,1,'Sun. Sand. Surf. Sustenance.','2022-12-01 06:59:56','2022-12-01 06:59:56','e54c412f-c9a4-482d-8115-f1b90ae9a27f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'New Word Order. Summer in Oz.',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139272,143048,1,'Christmas 2022','2022-12-01 07:05:06','2022-12-01 07:05:06','8ba14609-5dbf-4bc3-ac70-632000c032f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. Summer in Oz.',NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/NWO-Recipe-book-2022.pdf','Our favourite treats for the summer holidays','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139274,143050,1,'Christmas 2022','2022-12-01 07:05:22','2022-12-01 07:05:22','b533fd67-973f-4e33-8149-da38fda0647c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Summer in Oz',NULL,NULL,'2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. 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Summer in Oz.','2022 has been another wonderful year at NWO, and we want to thank you for being such an integral part of our success. Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,'New Word Order. 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sigs','2022-12-01 07:14:27','2022-12-01 07:14:27','5f61a194-20d9-486a-b4d3-9139d453904d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'<p><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"></a></p>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"113\" src=\"{asset:74279:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/email-sig.gif}\" alt=\"New Word Order\" /></a></figure>\n<figure><a href=\"https://newwordorder.com.au\" target=\"_blank\" rel=\"noreferrer noopener\"><img width=\"400\" height=\"100\" src=\"{asset:142924:url||https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/nwo-email-christmas-22-2.png}\" alt=\"Merry Christmas\" /></a></figure>\n<figure><img width=\"400\" height=\"100\" 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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If you have any questions or would like to phone us directly, please phone New Word Order on 07 3334 8340.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RJI91DJMGZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-black\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Tell your story\",\"headingColour\":\"text-red\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Please help us to make Queensland better for older migrants\",\"headingColour\":\"text-white\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Migrants have made Queensland a better place to live through their hard work and great ideas.\\n\\nWe are meeting with migrants who are aged 65 and over to hear their life story and to ask their ideas for how Queensland can be even better.\\n\\nWe need just one hour of your time, and can come to you or interview you on the phone.\\n\\nEverything you tell us is strictly confidential. 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03:29:02','8663e413-960d-445a-9f37-7301d4524461',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NyO0Ik0kgl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Careers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We are a Brisbane-based agency renowned for our evidence-based, strategic approach to truly wonderful creative work. 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Our wish is that you, your friends and your family enjoy a relaxed and fun summer break before we all embark on the new opportunities that await us in 2023.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OGQIq0BfOU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143032\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9zxejWt8WL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our long hot summers may be our traditional wind-down time, but summer is also a time of cooking, BBQs, eating, drinking and entertaining. 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They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. These pipeline barriers absorbed time and increased administration for the department’s Regulatory Authority. \\nOur challenge was to make an accessible, easy-to-understand explainer video that would ensure more applications are completed properly before being submitted.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Once the client identified the core issues and nailed down the correct process, we produced a simple voiceover and animation strategy to address the problems concisely and clearly. \\nIt was important to keep the process really simple while making sure the applications would contain all of the required information. Our approach involved balancing authority with friendliness to connect with the audience.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using customised stock illustration, we produced a five-minute animated video that combined relatable creativity with clear actions.\\nWe represented our diverse audience with the illustration and voiceover to show the application process, highlight the fields that require more attention and express the specificities that are commonly missed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The video really breaks down a complex process into actionable steps.\\nEarly childhood education and care are vital services for many Queensland families—and the higher the quality of the care, the better. So it was our pleasure to help make the process for providers just that little bit easier and quicker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139330,143106,1,'Funding','2023-03-09 03:22:20','2023-03-09 03:31:24','5e0c7833-effd-44bc-926e-90fdfd2f547f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139331,143107,1,'Queensland Hydro','2023-03-09 03:22:33','2023-03-09 03:31:29','ae2c09cb-d5ac-443f-82d3-dc81c4d4a23b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139332,143108,1,'NWO’s library','2023-03-09 03:22:48','2023-03-09 03:30:18','0d32fcda-ee2c-4e6d-9a44-9644d57aa50b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nAshvWtoXq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142985\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### November picks\\n\\n<h6> Bec\'s pick </h6> \\n<b>Book title: </b> The Master and Margarita\\n<b>Author: </b> Mikhail Bulgakov\\nFind it <a href=\\\"https://www.goodreads.com/book/show/117833.The_Master_and_Margarita\\\"> here </a>\\n\\n<h6> Bree\'s pick </h6> \\n<b>Book title: </b> This is Going to Hurt\\n<b>Author: </b> Adam Kay\\nFind it <a href=\\\"https://www.goodreads.com/book/show/35510008-this-is-going-to-hurt\\\"> here </a>\\n\\n<h6> Jo\'s pick </h6> \\n<b>Book title: </b> Renegades\\n<b>Author: </b> Barack Obama and Bruce Springsteen\\nFind it <a href=\\\"https://renegadesbook.com/\\\"> here </a>\\n\\n<h6> Suzanne\'s pick </h6> \\n<b>Book title: </b> Windswept and Interesting\\n<b>Author: </b> Billy Connolly\\nFind it <a href=\\\"https://www.audible.com.au/pd/Windswept-Interesting-Audiobook/B08Y98R1JF\\\"> here </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-GNR5JVAb4U\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142764\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### October picks\\n\\n* <a href=\\\"https://www.goodreads.com/book/show/28439513-a-night-without-stars\\\"> A Night Without Stars by Peter F Hamilton </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/32620332-the-seven-husbands-of-evelyn-hugo\\\"> The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid</a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60752357-losing-face\\\"> Losing Face by George Haddad </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/42975172-the-testaments\\\"> The Testaments by Margaret Atwood </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/60296308-the-bookseller-at-the-end-of-the-world\\\"> The Bookseller at the End of the World by Ruth Shaw </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JGx0iUtQw0\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8Zua9e4kWu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"#### September picks\\n\\n* <a href=\\\"https://www.goodreads.com/en/book/show/55360284-taste\\\"> Taste: My Life Through Food by Stanley Tucci </a> \\n* <a href=\\\"https://www.goodreads.com/book/show/22822858-a-little-life\\\"> A Little Life by Hanya Yanagihara </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/37558445-boy-swallows-universe\\\"> Boy Swallows Universe by Trent Dalton </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/692871\\\"> Johnno by David Malouf </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/44005712-growing-up-queer-in-australia\\\"> Growing up Queer in Australia by Benjamin Law </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/56969543-bullet-train\\\"> Bullet Train by Kotaro Isaka </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/55361205-a-promised-land\\\"> A Promised Land by Barack Obama </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/52905204\\\"> The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/11494870\\\"> The Life by Malcolm Knox </a>\\n* <a href=\\\"https://www.goodreads.com/book/show/11468377-thinking-fast-and-slow\\\"> Thinking, Fast and Slow by Daniel Kahneman </a>\\n* <a href=\\\"https://www.goodreads.com/en/book/show/54304028\\\"> Hunt, Gather, Parent by Michaeleen Doucleff </a> \\n* <a href=\\\"https://www.goodreads.com/en/book/show/30762074\\\"> Odd Dog Out by Rob Bidulph </a>\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tAgWmP7qVi\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-GjaQopZ8Ed\",\"content\":{\"fields\":{\"codeOutput\":null,\"backgroundColour\":\"bg-white\",\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'NWO’s library','Taste: My Life Through Food by Stanley Tucci ... A Little Life by Hanya Yanagihara ... Johnno by David Malouf ... Growing up Queer in Australia by Benjamin Law ... Bullet Train by Kotaro Isaka ... A Promised Land by Barack Obama ... The Queen of Paris: A Novel of Coco Chanel by Pamela Binnings Ewan ... The Life by Malcolm Knox',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139333,143109,1,'Let us introduce ourselves','2023-03-09 03:30:21','2023-03-09 03:30:21','e9b18873-6cd3-43f5-9b11-db186c997c91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here’s Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Here\'s Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139334,143110,1,'Christmas 2021','2023-03-09 03:31:15','2023-03-09 03:31:16','e9389701-07dd-4e9e-a723-c319ed06a73e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities',NULL,NULL,'Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fPMtIiCCpa\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"87584\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6c1yWqJmnt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87592\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Entrées\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Liam’s** Doyle’s garlic prawns\\n**Bruce’s** ceviche\\n**Kimi’s** crispy oven-baked mushroom\\n**Hazel’s** homemade peanut butter dog treats\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QYWbr4RofK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87595\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Mains\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Scott’s** instant legend beef brisket BBQ\\n**Bec’s** pumpkin and macadamia quinoa healthy yum\\n**Kat’s** roast Australian beef with fresh herb dressing\\n**Tim’s** 24-hour brined pork belly roast\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-9TyMiznUfs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87596\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Sides\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Andrew\'s** roasted brussels sprouts with crispy pancetta\\n**Kate\'s** peach, pomegranate and goat cheese salad\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TbkBwFYwQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87601\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Desserts\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Lynn\'s** chocolate carrot cake\\n**Kerry\'s** chocolate spider\\n**Margaret\'s** white Christmas cake\\n**Suz\'s** Nanna Gilbert\'s overnight plum pudding\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DJniqYj8iB\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"87599\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Drinks\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"**Jo\'s** start the day as you mean to go on Bloody Mary\\n**Bree\'s** Gingy\'s martini\\n**Ryan\'s** summer citrus ale\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Necessities for Christmas festivities','Enjoy the second volume of our cookbook full of delicious food and drinks that have brought our family together for years. We hope the recipes here inspire some new additions to your table.',NULL,NULL,NULL,'https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/2021-Necessities-for-Christmas-festivities-Vol2.pdf','Get your copy of Necessities for Christmas festivities.','Download now',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,1),(139335,143111,1,'Residential Tenancies Authority','2023-03-09 03:31:31','2023-03-09 03:31:32','158f33f5-f4d0-48f5-9083-0e541fe93396',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Illustrating tenancy law changes',NULL,NULL,'We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-bc8O0czLTg\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028657?h=758f0e7169&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Ending a tenancy\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The RTA needed to inform the public about rental reform changes coming into effect on 1 October 2022. With such a broad audience—renters, landlords and property managers—the RTA needed an explanatory tool that relayed the information in an easily digestible, engaging and inclusive way.\\nA collection of animated explainer videos was the obvious choice.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-chZ81DIc8w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028691?h=ca954eece2&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Renting with pets\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PLy32UQvPs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The videos needed a friendly, informative tone that connected with a vast range of people. We broke the videos down into sections that addressed each of the three key audiences individually—renters, then landlords, then property managers. The audiences were represented by a diverse and inclusive suite of illustrated characters.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oGsU7M7NF2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028774?h=8eb9622a43&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Summary\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oQ8wJZ93RN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Illustration was the real standout for this project. Our illustrative style helped us depict the emotion and shared experience of renting from all sides of the tenancy relationship. The animation represented various age groups, ethnicities and occupations.\\nThe law changes are explained by friendly, engaging voiceovers that guide the videos.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YFRHfSDQGW\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/749028736?h=a48681755c&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Residential Tenancies Authority - Repair order\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-sfiAs0GFwT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It was a pleasure to work with the team at RTA to help inform Queenslanders about the new changes to renting laws. The RTA has worked hard to make sure renting is fair for all and it was a joy to be part of bringing this to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Residential Tenancies Authority | Illustrating tenancy law changes','We all know tenancy can be complicated, from any side of the relationship. So the Residential Tenancies Authority (RTA) has introduced new laws to give tenants, landlords and property managers more certainty and transparency around their tenancy arrangements. We helped the RTA produce four animated videos to serve as friendly reminders about the law changes.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139336,143112,1,'Urban Utilities','2023-03-09 03:31:38','2023-03-09 03:31:39','229c3d9e-4303-4088-8ffb-db7eab126fc9',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'EKKA activation',NULL,NULL,'Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DrXALPWSBT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141998\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-DxF20Yq1PE\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:100% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/739527258?h=882d5c0119&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"uu_ekka_-_vertical_screens (Original)\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oonbweG5hq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"UU identified the EKKA as an opportunity to engage, inform and educate their customers to build a deeper understanding of water security, and to set the stage for UU to influence water restrictions down the track.\\nThrough hands-on activities and immersive visual displays, the EKKA was the perfect place to connect with UU’s communities and reassure them that UU is a safe pair of hands that holds and shapes the future of water security.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-1kDHeWuzrh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950657?h=2534af59fd&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KIDD88kVSZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950688?h=d7032fa1fb&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"AV 1 GRID COMBINE 03 SIDE 02\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3OqKknGGDL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Thematically, this activation was centred around each individual’s connection with water. Through making people conscious of water’s impact on their day-to-day life, we helped them discover how essential water security is and appreciate the role UU plays in protecting our water supply—and ultimately, the lifestyles and livelihoods of Queenslanders.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ovoFZRL7or\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141946\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lTaGbDU5Lj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The goal of the EKKA display was three-fold: attract people to the space, engage them to participate and ensure they absorb the key messaging.\\nWe were working with an eight-metre-wide screen, so we determined pretty quickly that one very (very!) landscape video wouldn’t be the best viewing experience. So we did what we do best: We got creative. We fashioned a collage of videos with various illustrated key messages, live action footage and graphic patterns that loop and combine into an engaging, eight-metre video experience.\\nThe audience were able to contribute their personal connection with water through sketches and scribbles on magnetic tiles. Each tile was fixed to the wall to create a crowdsourced water mosaic that grew over the course of the EKKA, telling true stories of water memories and moments.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RfRSpmcchL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950797?h=70d6f4f8b8&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 03\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950835?h=dc404ebf2f&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 04\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JPYArnyhMD\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141947\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-J2iJEncoXv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950768?h=bc2c007c2c&badge=0&autopause=0&player_id=0&app_id=58479/embed\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen frameborder=\\\"0\\\" style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\"></iframe></div>\"}},\"new2\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:66.67% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/740950743?h=698f98e314&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"UU Component video 01\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ez0JB2esSl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141948\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Bright colours, custom illustration, lots of movement and bold statements—that’s the sweet combination we concocted to communicate some very important key messages to the audience.\\nAnd the icing on top of the strawberry sundae? We just had so much fun coming up with the concept and bringing it to life. The EKKA public holiday didn’t hurt, either.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Urban Utilities EKKA activation','Urban Utilities (UU) knows how important water is to our future, so they’re working hard to protect it. They need Queenslanders to care about water security, too. An EKKA display was the perfect way to engage with the community and remind them just how vital water is to their day-to-day life. With brightly coloured videos, graphics and illustrations arranged meticulously in a creative display, we helped UU remind people about their connections with water.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139337,143113,1,'Ramsay Health Care','2023-03-09 03:31:42','2023-03-09 03:31:43','84a5291b-6d7b-4ee5-91e3-4729314cabe5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Weekend Warrior campaign',NULL,NULL,'We work so hard through the week, we deserve to play hard over the weekend. When we find ourselves reliving our glory days through social sport or using our house reno as a creative and active outlet—sometimes it can be at the risk of our safety. Ramsay Health Care knows accidents happen, and they asked us to help them showcase how their holistic orthopaedic care services get Weekend Warriors back on their feet.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-iIvAfCTohk\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141736\",\"141670\",\"141671\",\"141672\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tDjAdefp2G\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Ramsay Health Care asked us to help develop a campaign to promote their orthopaedic services across their network of hospitals. The campaign served to educate the target market on what makes Ramsay’s orthopaedic offerings special, while also calling them to check whether their health insurance covers Ramsay hospitals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BWwvmn3pwX\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141745\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Using Ramsay’s target market of orthopaedic patients in their 40s and 50s, we created the ‘weekend warrior’ characters: everyday people who take on their alter ego when the working week is over. The social sports star who pushes themself to go for that bicycle kick or elaborate jump pass. The reno kings and queens who love Bunnings outings and would never pay someone else to do work around the house that they could do themselves.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ynJgqMQCET\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s an ocean of campaigns out there from medical brands that all look the same—clinical and serious. Ramsay stepped outside of the same-same and opted for more lively, exaggerated shots of Weekend Warriors in action, being injured and seeking care from a Ramsay hospital.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-eM0TsINord\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141741\",\"141742\",\"141743\",\"141744\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FF7V2IzNlc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"With fresh, exciting and relatable action shots complemented by copy that captures the work-hard-play-hard lifestyle, our campaign for Ramsay cut through to the market with personality and an element of surprise.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Ramsay Health Care','Weekend Warrior campaign',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139338,143114,1,'Glengara Care','2023-03-09 03:31:44','2023-03-09 03:31:45','49ad6a74-e929-40c1-a316-2802724c340d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?',NULL,NULL,'That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CIgMzACdNE\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141522\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-XZByU19mIe\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141504\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"While Glengara Care has been described as the ‘genuine alternative to aged care’, it often isn’t clear what exactly sets the facility apart from residential aged care facilities. The differentiators ultimately come down to the provision of care: Glengara Care offers care that is personal, loving and delivered in a manner that preserves the recipient’s independence.\\n\\nThe ‘Your Care Factor’ campaign was required to generate leads (and sales) while building awareness around Glengara Care, in comparison to some of the well-known aged care alternatives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gEXzZ5VyHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/716600899?h=4efb4f4cd1&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"GlengaraCare TVC\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The core of the campaign was built from the concept of ‘care’. We drew out two meanings from ‘Your Care Factor’—not only the level of care provided by the facility, but also the decision-making factors that each potential buyer personally cares about. The term ‘care factor’ is deeply familiar, perhaps not so much to the 80+ year old resident market, but more so to their children—the key influencers of this campaign.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PJGiDHCA2X\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141505\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qsqwFJwI56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"141506\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We created three television commercials that pose the question of ‘What is your care factor?’ by contrasting the realities of people struggling physically and emotionally in a home that doesn’t suit their needs against people receiving the unparalleled care offered at Glengara Care.\\n\\nWhile the videos showcase Glengara Care’s differentiated care offering, the advertisements themselves separate Glengara Care from the alternatives. They’re provocative, fresh and engaging.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3yQnxK2ME5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"This project certainly wasn’t an easy one. The final product is the result of fierce determination—both from NWO and RetireAustralia—in the face of adversity such as COVID-19 restrictions, risks and vulnerability. The video shoot was rescheduled numerous times and often our careful planning was swapped out for quick thinking and adaptability.\\nThe end result, however, was worth every bit of effort.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'What’s your care factor?','That is the question RetireAustralia is posing to potential residents of the Glengara Care facility. They asked us to help them reach both their 80+ audience and the slightly younger influencers—their children—through television advertising, to communicate what sets Glengara Care apart.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139339,143115,1,'Your Care Navigator','2023-03-09 03:31:46','2023-03-09 03:31:47','9bbf41b2-3f49-401e-aa35-39dc1ec5b0ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator',NULL,NULL,'Ageing can be overwhelming, especially with a dementia diagnosis. There are so many big life decisions to make, services to navigate and logistics to plan. Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support. Additionally, it’s a resource that helps healthcare professionals coordinate care for their patients and provide them with quality resources.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TBzFA0UCIO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142011\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cYowRU3xxP\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Brisbane North PHN asked us to write, design and develop a navigator website that doubles as a one-stop-shop of resources, information and services that promote healthy ageing in the Brisbane North and Moreton Bay region. The project’s goal was to enable people to more proactively manage their own healthcare, while also equipping healthcare professional and carers with resources to support their care services.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VACsyz6zoc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142009\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Working closely with the client team and the Council on the Ageing, our strategists conducted a stakeholder consultation process with community members and health professionals. The stakeholders generously shared their expertise and lived experience to help this project reach the community’s specific needs, with a particular focus on: dementia, physical health, mental health, social connection, nutrition and digital skills.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-pI57baAPCu\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"CREATIVE\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Each aspect of the content writing, design and development of the website was informed by insights from the stakeholders, to ensure the project would fulfil community needs. We made sure the site was easy to use by integrating a very simple user interface into the web design and development. User experience and acceptance testing was a key element of ensuring the site would be practical and enjoyable for its audience.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Check out the website\",\"buttonImage\":[],\"internalLink\":[],\"externalLink\":\"https://yourcarenavigator.org.au/\",\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RgOzDzfM2D\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142014\"],\"mediaAlignment\":\"Right\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"IMPACT\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Nothing like this existed before now. This project fulfils community needs around healthy ageing in a way that really excited the stakeholders who were involved in the project. This kind of work aligns perfectly with our purpose at NWO: to make a meaningful difference to people’s lives.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Your Care Navigator','Your Care Navigator is a space where older people in the Brisbane North and Moreton Bay region, their loved ones and their carers can find resources, information and support.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139340,143116,1,'Burnie Brae','2023-03-09 03:31:50','2023-03-09 03:31:51','98b11a00-6684-4493-b1b9-1398e38d7511',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'A brand that empowers rich lives',NULL,NULL,'What’s a Burnie Brae? That’s the question we needed to answer to help the community organisation create some clarity around their brand as they undertook an exciting brand and website refresh project.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZaXkCuEhzq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"140080\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uCOwtla2QC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We worked closely with Burnie Brae to understand their issues and what makes them tick. There was a concern Burnie Brae was lacking meaning, awareness and connection for much of the public they serve, alongside a recognition that the brand was simply a bit ‘tired’ and neglected. \\nAs a branding and strategy specialist, we created a process to uncover some of the truths behind the brand to set the groundwork. 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When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139359,143135,1,'Meet bree','2023-03-28 06:35:12','2023-03-28 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. 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Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139362,143138,1,'Let us introduce ourselves','2023-03-28 06:37:02','2023-03-28 06:37:02','ae79704a-d6d3-452a-9d8a-d777b5ca2dfb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, go-to colleague claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? 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He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. 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His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. 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Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139363,143139,1,'Emotional connection lies at the heart of every successful brand','2023-03-29 03:42:34','2023-03-31 03:59:36','a0498a67-c948-4637-807e-92a4ff350ed6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> THE MOST POWERFUL MARKETING HAPPENS WHEN BRANDS BUILD LASTING EMOTIONAL CONNECTIONS WITH THEIR AUDIENCE. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when we know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"We recently interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change at each stage.\\nThe insights from these interviews helped us shape the consultancy’s approach to introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 15 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a brand and \\nmarketing strategy aimed at strengthening connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology.\\nEvery time, we find research yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe then use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close the relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-green\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<b> We can help you build deeper emotional connections and loyalty with your customers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of every successful brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139364,143140,1,'Emotional connection lies at the heart of your brand','2023-03-29 03:44:42','2023-03-29 03:44:42','02ddeaa0-192a-4a31-9bfe-3189119aab6d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"The most powerful form of marketing is when brands build lasting emotional connections with their audience.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? 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Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. 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Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Let us introduce ourselves',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139377,143153,1,'Department of Education','2023-03-30 06:24:07','2023-05-31 06:20:42','819ff84e-ace6-4c8a-aba6-d1964b59264b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Early childhood care service providers application video',NULL,NULL,'Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-It8nqzuyY4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:75% 0 0 0;position:relative;\\\"><iframe src=\\\"https:\\/\\/player.vimeo.com\\/video\\/771857698?h=fbf07172e6&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"8147_DoE Early childhood services video 07.mp4\\\"><\\/iframe><\\/div><script src=\\\"https:\\/\\/player.vimeo.com\\/api\\/player.js\\\"><\\/script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The department’s need came down to a few common misunderstandings that kept occurring during the application process for service providers. 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They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139380,143156,1,'vitalway','2023-03-30 06:26:19','2023-03-30 06:26:19','b5bc5323-6a8d-42c1-93d1-0058500f84de',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—through interviews with vitalway’s key stakeholders, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139383,143159,1,'vitalway','2023-03-30 23:05:47','2023-03-30 23:05:47','6c7c3b6c-c97c-4a8b-9e7e-67995ba36418',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. 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While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Department of Education | Early childhood care service providers application video','Early childhood education and care is an integral part of our community but the Department of Education had an opportunity to improve the service provider application process. They believed there was a better way to help applicants navigate the process, so they asked us to create a simple, engaging animated video to break down the submission in easy-to-follow steps.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139385,143161,1,'Emotional connection lies at the heart of your brand','2023-03-30 23:07:15','2023-03-30 23:07:15','7b713c6f-db0d-41ac-80de-c0658fa7b6f1',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-W8fJrHtzJR\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"<b> The most powerful form of marketing is when brands build lasting emotional connections with their audience. <b>\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Often a lack of connection is to blame for marketing and brand under-performance.\\nWhy is that? Well, think of brands like people.\\nSome you associate with on a very shallow level. Some you interact with regularly but don’t really feel a connection. And some, you just really love.\\nLike people, we want to engage with brands that share our values, perspectives and opinions. We become loyal to them when know they understand us and make us feel good. \\n\\n<h5> But as a brand owner or leader, how do you find these insights and build these emotional connections? </h5>\\nSuccessful brands invest in really understanding their customers.\\nThey undertake fit-for-purpose qualitative research to ask their customers questions and gain their insights into what they are thinking and why they behave the way they do. \\nToo often, this step is overlooked by a lack of understanding or a short-term view of objectives and budget. \\nCustomer insights are the gold nuggets of wisdom that don’t just give rise to effective campaigns—they transform the businesses, too.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"gridItems\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #1: Tech company\",\"text\":\"Last year, we undertook 20 in-depth online interviews for a tech company wanting to know how their customers felt about them.\\nThe phone interviews, all following the same discussion guide and conducted across the world, clearly showed that while customers were loyal, they were hungry for greater innovation.\\nThese insights gave the leadership team confidence to fast-track some of their more ambitious projects.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #2: Business management consultancy\",\"text\":\"A few months ago, we interviewed 20 potential, current and lapsed customers for a business management consultancy.\\nOur client learned more about the life cycle of their customers’ businesses, and how their needs change accordingly.\\nThe insights from these interviews helped us shape the consultancy’s approach for introducing a new product stream to a wider audience.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"Case study #3: Tertiary institution\",\"text\":\"Earlier this year, we undertook 20 in-depth interviews and six focus groups for a tertiary institution, aimed at understanding the emotional drivers for enrolments.\\nEnrolments had been waning slowly for eight years, and key demographics had switched around, too.\\nThrough our insights, we were able to show that, while students were still true believers in the brand, alumni and referrers were noticeably less enthusiastic. This was affecting the quality and number of referrals.\\nThe detail in our insights is fuelling a marketing strategy that is aimed at rebuilding strong connections.\"}}}}},\"new4\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"<h5> Fit-for-purpose customer research </h5>\\nAt New Word Order, we undertake this step as part of our wider brand development methodology, and we find it yields valuable input into our clients’ business strategies on top of feeding their brand strategy.\\nOur qualitative research is a formative contribution that tells you how your customers perceive your brand and what they need from you.\\nWe use quantitative research to test that these views are representative of the wider industry and your customer base.\\nResearch can be expensive but it doesn’t have to be.\\nThere’s an art to asking customers questions. We can find out the true, deep feelings of your customers—ones they’ll never tell you, no matter how close of a relationship you share.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-IRn8rdVydZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We have the expertise to undertake this process cost effectively, from effective research through to insights and creative execution.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":{\"new1\":{\"type\":\"buttons\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"buttonText\":\"Talk to us today\",\"buttonImage\":[],\"internalLink\":[\"21297\"],\"externalLink\":null,\"buttonStyle\":\"outline\",\"buttonColour\":\"black\"}}},\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Emotional connection lies at the heart of your brand','The most powerful form of marketing is when brands build lasting emotional connections with their audience.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139386,143162,1,'Let us introduce ourselves','2023-03-30 23:07:38','2023-03-30 23:07:38','093188fc-4f17-4740-a1c9-9e9974a192c8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. 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But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. 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She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. But below her calm exterior, she’s actually a wildly creative videography nerd with a teen rap star alter ego.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CEhp840dGU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142571\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139388,143164,1,'Let us introduce ourselves','2023-03-30 23:08:01','2023-03-30 23:08:01','7b986d44-bcf0-4bdd-9efb-54cb172053f4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BzHWrSBA3q\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Bree\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-hwKmyKwtae\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143135\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-FVFWZuA5kZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Why does she say she accomplishes nothing when she appears to be one of the all-time great multi-taskers? \\n\\nWell, she has started a thousand things in her life and never completed any of them. Piano, cello, netball, volleyball, basketball, writing novels, writing poetry, acting, dancing, acrobatics, choir—all have been tried, failed and given up forever.\\n\\nIt’s just as well because, as someone who has more job titles than Scott Morrison in a pandemic, we need her in the office. We’re not sure what’s on her business card but she acts as our junior copywriter, production coordinator, chief proofreader, project manager, office manager and social club vice-president.\\n\\nBree may be our youngest employee but her list of accomplishments belies her years. She’s already watched all 412 episodes of Grey’s Anatomy, which she feels should entitle her to an honorary medical degree. She’s also memorised every single lyric of every Taylor Swift song. That particular obsession runs to attending three of her concerts (and counting) and two tattoos referencing her music (and counting).\\n\\nHer cooking skills are non-existent, but luckily Bree lives the inner-city life, so a poke bowl or dumpling shop is never too far away. There’s also the occasional Macca’s feed after hitting the Valley nightclubs—whose menu she can recite by heart, thanks to her teen years spent in the Drive Thru trenches.\\n\\nIf you can’t find her in the office, just follow the sound of someone talking about the latest Netflix series. Then just give her job to do and watch her get to it … well, straight after she’s finished listening to TayTay’s latest release. The girl has priorities, you know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CYlWxVLWd4\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Liam\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We thought we hired an award-winning advertising copywriter. But we ended up with so much more: a ska band ex-roadie, an optimistic golfer and a brave, crustacean-battling chef. \\n\\nNow that’s value.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-wZCcn69t8v\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142939\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-CCjcrDQfKO\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Liam was born and raised in Brisbane but escaped the oppressive heat to live in London and Hong Kong (and then found it again in Guam) for seven years.\\n\\nNow back in his hometown, he carries with him the secrets of a journey well-travelled—from paying his way through uni as a roadie for ska band The Furious Turtles, to winning Australian and international advertising and production copywriting awards throughout his career. \\n\\nWe’re sure we can thank his time on the road—it\'s classified but imaginably riddled with life-altering stories—for the effortless creativity he brings day to day. Second to that, maybe also his time at industry-renowned AWARD School.\\n\\nSpeaking of formative experiences, Liam’s gruff exterior was carefully constructed back in his boarding school days, when he was an easy target as the only soft city kid among a sea of tough country kids. \\n\\nHe quickly discovered that no amount of skiing holidays or golfing hole-in-ones (current tally: zero from 50,000 attempts) could win the respect of teenage bogans. A lesson in humility for Liam, perhaps—we’ve all been there at some point. \\n\\nDespite his otherwise bourgeois-sounding life where the (golfing) green is grassier, Liam actually knows all about the importance of sacrifice. \\n\\nAfter all, he cooks his famous garlic prawns every year for his family Christmas (and last year for the NWO Christmas) despite his drastic, ironic and tragic crustacean allergy. When he defeats the prawns, they defeat him right back.\\n\\nYou can actually cook the dish yourself following his not-so-secret recipe  <a href=\\\"https://newwordorder.com.au/lp/christmas-2021\\\">here.</a> It’s delicious—you can’t take Liam’s word for it, of course, but you can take ours.\\n\\nHe has cooking all locked down, but he’ll be the first to tell you cleaning isn’t his area of expertise. We can’t have everything. No reason to fret, though—isn’t that what kids are for? And he’s got four of them, so he’s very good at delegating.\\n\\nA of couple residents in his household live it lush and chore-free, though: his 50kg Irish Wolfhound, Luna, and his 8kg Cavoodle, Rusty. In fact, they’ve delegated to Liam the chore of walking them every morning. \\n\\nThose gorgeous dogs are part of what we love about Liam, along with his dry sense of humour, his endless creative expertise and his penchant for telling a good story—whether it’s through an ad script, or just a weekend anecdote.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-U1MRXZvhEN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Kimi\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"We love her work because she’s a talented graphic designer and illustrator with a passion for turning ideas into something tangible. But we love Kimi for her budgie stories and dedicated karaoke performances, among other things.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gBybOMCILs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142605\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PXAIBWEyX7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"She makes a splash in the NWO studio, but the real party starts when Kimi gets home. \\n\\nWith a glass of natural wine in hand, she relaxes to the sweet symphony of her sewing machine and the Real Housewives of wherever. She’ll proudly tell you she’s seen every episode.\\n\\nIn her heart, she’s a rich housewife. But in her clever brain, she’s an ambitious, talented entrepreneur.\\n\\nAs a side hustle, she sews and sells custom leather bags, purses and earrings. She stocks them at Forge Forward in Fortitude Valley and the Home of the Arts in the Gold Coast (so go check ‘em out).\\n\\nThe biz was even featured in Frankie Magazine—who absolutely frothed over her two-toned, gold snake tote bag.\\n\\nThe next enterprise ambition on Kimi’s list is a doggy day-care. She lives and breathes for animals of all kinds. \\n\\nShe says could fall in love with an earthworm, although she’d probably feed it to her budgies if they asked her to. Kimi is loyal to Patsy and Tina before anything else. \\n\\nNamed after Patsy Cline and Tina Arena, her babies represent just a smidge of Kimi’s music taste, which she describes as ‘dad music’.\\n\\nTo stick with the household theme, Kimi’s partner Levi decided to pursue a career as a drummer, composer and music mix engineer. Sometimes he sings backup to Kimi’s karaoke rendition of Private Dancer.\\n\\nKimi’s custom illustration is one of the things that make our work really special. She’s an amazing problem solver and collaborator, and her favourite part of the job is illustrating video storyboards that our animators bring to life.\\n\\nRather than ‘designer’, Kimi’s most well-known around the office as ‘Lady President of the Social Committee’. She makes sure we have cake and sparkling wine on birthdays, takeout lunch on Fridays and the trendiest Christmas venue booked by September every year.\\n\\nNWO’s social scene would truly be lost without Kimi.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-6khVUP6enl\",\"enabled\":false,\"collapsed\":true,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"There’s so much more to Marnie than just her role at NWO.\\n\\nTo start with, Marnie’s our personal photographer for many of our staff headshots. It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-lwRZRhzi23\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Marnie\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our clients know her as a diligent, go-with-the-flow, uber-competent account manager and producer. 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It’s an equal trade because we let her put her four years of art school to good use—never mind that she already does that with her side hustle photography business.\\n\\nActually, there are many ways art school shaped her into the artist she is today. It taught her that there’s art in absolutely everything. It’s where she discovered wine. And for her Honours project, she explored how the innocence of childlike expression unlocks free creativity—a sentiment that inspired her ‘teenage’ rap band, Origami Girls. <a href=\\\"https://www.youtube.com/watch?v=gc4XErDT84o/\\\">Their music video for hit single \'Rapp\' </a> is one of our all-time favourites.\\n\\nBut two-and-a-half years ago, Alma took over the role of childlike expression—and he’s got it down pat. Marnie says her toddler runs her world and is the centre of her purpose. As far as bosses go, he’s a pretty cute one.\\n\\nIf Alma is Marnie’s boss, Mark is her partner in crime. It was love at first sight when they rocked up to their first date eight years ago and discovered they both owned convertibles. The adventurous pair climbed more than 4km above sea level on Manaslu for Marnie’s 30th—just the next step up from her 18th birthday skydiving trip.\\n\\nOf all the musical talent we have rocking here at NWO, Marnie’s probably takes the cake.\\n\\nIt all started with a pair of drumsticks, dreams of an all-girl band and a healthy crush on Zac Hanson. In high school, Marnie fantasised about opening for Zac on tour before riding off into the moonlight with him. \\n\\nBut the reality was a little less dreamy and a whole lot louder: a decade spent playing for an improvised noise band in warehouses and DIY festivals. And improvised noise was only the beginning of her music career.\\n\\nNow, Marnie’s checked off all the genres: from emo and garage to bubble gum rock. In the spare time she can’t possibly have, she’s captured every era of her music over the past decade through her video production business,\\n <a href=\\\"https://www.youtube.com/c/BarePictures/featured\\\">Bare Pictures.</a>\\n\\nBeyond the creative vision we see in her music videos, Marnie has extensive experience producing TVCs for big biz dogs like the NRL, Samsung and Australian Ballet.\\n\\nMarnie’s blue-sky ideas and energetic enthusiasm for our projects challenge the rest of us to do and be better—and we just love her for it.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7N8m1D7qWF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet William\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our client services team is more the merrier, thanks to our new coffee-obsessed skiing pro with a zest for the Brissy music scene.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-KGxvTnIvrQ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141957\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ABAHjcb3pC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"It’s clear to us that William was custom-built for his role as account manager (business growth), but there’s a lot more to him than WIP reports and BD timelines.\\n\\nLike his first love: music.\\n\\nFrom building music festival sets for global icons like Justin Bieber and Ariana Grande—good mates of his, apparently—to running his own music biz where he managed local artists, William is what we would call ‘the artsy type’. \\n\\nBut despite his natural talents on guitar and piano, rumour has it he can’t even read sheet music. Didn’t bode well for the paperwork. Maybe that’s why he swapped his Yamaha keyboard for a wireless Apple one.\\n\\nAnd so, music’s loss became advertising’s gain.\\n\\nWilliam’s young looks belie a wealth of industry experience. While he co-ran a creative agency, he stocked his blazer sleeves with some tricks that have majorly delighted us at NWO.\\n\\nIn return for choccy treats during our fortnightly client services meeting, William uses his top-notch strategy brain to challenge our discovery process and contribute invaluable insight into our projects. \\n\\nHe won’t compromise on meeting his clients’ deadlines—the guy is dedicated, what can we say? But we hear he’s actually pretty flexible on the balance beam, thanks to years of gymnastics training.\\n\\nHis impressive sense of balance comes in handy every now and then when he’s across the globe shredding the ski slopes (his happy place, if the cheesy photographed grins are any indication).\\n\\nWhen he started with us, we immediately got him on the tools. And by the tools, we obviously mean the coffee machine. Lately, we’ve been lost without an office barista, so he couldn’t have joined us at a better time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-rNSYv0d7NJ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Greg\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Our very own Kiwi adrenaline junkie has hit the ground running in his first month on NWO’s payroll.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SRh6cUsbvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141733\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-gsRmaxXL2m\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Strategy and marketing have always come naturally to Greg. He is both fluent in ‘marketing speak’ and impressively able to communicate with non-marketing natives. But there’s much more to uncover beyond his business acumen.\\n\\nGreg’s our resident Kiwi, bringing with him stories of the beautiful Aotearoa landscape and all the silly adrenaline pursuits that come with it—like his (potentially mid-life crisis-inspired) 50th birthday skydiving adventure.\\n\\nThe thrill seeking continued beyond New Zealand. His move to Australia was bracketed by swims with whale sharks in Mexico, shivery fishing in the Arctic Circle and months of backpacking through the Middle East. Although, he hasn’t yet made his way to India, which is rich with his family history—but it’s on the bucket list.\\n\\nGreg’s family is his world. While Greg is a natural leader in the workplace, he’s married to a Leo (his wife Jo), who was destined to wear the proverbial pants in their household. He’s immensely proud of his son, Daniel, who inherited Greg’s football stardom and carries the torch since Greg’s body decided his glory days are long over. Greg is now coach to Daniel, to cope with his retirement from playing football and tennis. His golf glory days are still alive and well.\\n\\nGreg is a fan of many thought-provoking quotes, such as: “hope is not a strategy”, “good is the enemy of great” and “hot chips taste better when they belong to someone else”. His seagull tendencies make lunch with Greg a high-stakes experience.\\n\\nA big believer that humour can lighten even the most challenging of situations, Greg is always earning laughs around the office—making him the perfect new addition to the team.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4ClCeplnqZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Meet Tim\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"By day, he leads and directs our client services team. By night, he’s a trilingual ex-tennis star with a sneaker obsession.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EHGcch1Nd8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"141527\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZxNqeXL8I1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Tim joined the NWO team last year and since then we have unearthed a plethora of interesting snippets about the life of Tim. Now it’s time to share that with the outside world.\\n\\nFor example, although born in Brisbane, Tim grew up on the island of Borneo in Malaysia before moving back to Brisbane at age 16 and attending boarding school. Sorry, but all boarding school stories remain classified.\\n\\nWith that cultural background, Tim is fortunate enough to speak three languages—English, Bahasa Melayu and Hakka, a Chinese dialect. Actually, he speaks a few Chinese dialects so calling Tim trilingual might actually be selling him short.\\n\\nWhen he was younger, he was quite the tennis player and travelled extensively around south-east Asia for tournaments. Luckily for Rafa and Roger, he decided to swap the racquet for a MacBook and pursued his career in advertising.\\n\\nRegrets, he’s had a few. Like being a guinea pig in clinical trials in exchange for a few bucks. Or the free tattoo of a hotel safe code he got as a dare. Many expensive laser sessions later, it turns out it wasn’t a ‘free’ tattoo at all. \\n\\nHe has been on road trips around Iceland in winter, adds salt to Coke, is a mad Manchester United fan and a former cover band lead singer. He really rocks it on karaoke nights. \\n\\nDespite all these interesting tidbits, Tim is most well-known for his sneaker collection, admitting to ownership of more than 100 pairs. But we suspect the number is way higher. Rarely a week goes by at NWO HQ without a couple of shoe-box-sized deliveries arriving for Mr Kho. \\n\\nTim is happily married (well, he’s happy at least) and can sniff a good lunch from five desks away. As his clients will attest, Tim is full of energy and curiosity and that makes him a great member of the NWO family.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let us introduce ourselves','Every office needs that go-to team member who knows how to get things done. Funny thing is, our Gen Z, Taylor-Swift-obsessed, \'go-to colleague\' claims she never gets anything done.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139390,143166,1,'vitalway','2023-03-30 23:09:32','2023-03-30 23:09:32','2ce5d65a-4f6d-4fd3-8d6d-7bdb16fbbd8f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'The vital way of branding',NULL,NULL,'Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OSv1zZoTd7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A grassroots program with huge potential to grow significantly, vitalway needed help with maturing their brand identity and better defining their market positioning. While they relied on a strong reputation and substantial impact, their varying services weren’t well understood by their market.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4pkInp3sX8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"We went straight to the source—through interviews with vitalway’s key stakeholders, we were able to shape a picture of the wider market. While we were unable to speak directly with vitalway’s at-risk youth participants, we learned from others who use and refer to vitalway’s program.\\nAlongside our customer insights, we engaged in desktop research to learn about competitors and contemporary services in vitalway’s market space.\\nOur deeper understanding of the perceptions and realities of vitalway’s industry guided us in writing a brand narrative for vitalway that truly nailed their unique positioning.\\nThese insights contributed not only to their brand strategy, but also their business strategy—aligning these two pieces to ensure the vitalway brand always works towards the organisation’s business goals.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MRDlR2NjSv\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"A powerful purpose requires a visual identity that holds the brand with certainty and conviction. Being mindful of the humans vitalway serves, we developed a visual system that pays respect to the company’s past and paints a clear image of a bright future.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LpUDcdBBO6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"vitalway is a life changing program for at-risk teenagers. Realigning these teenagers with their values and emotions allows them to thrive amidst challenging circumstances, in a way they often don’t believe could be possible.\\nAt New Word Order, our purpose is to make a meaningful difference to people’s lives, and this project is yet another example of helping brands reach more people in need of their life-changing services.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'vitalway | The vital way of branding','Aligning a brand’s value is essential to communicating purposeful work. Through customer research, we helped reposition vitalway to emulate its extensive years of combined experience working with disadvantaged young people and their families through value-based learning.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139391,143167,1,'Funding','2023-03-30 23:09:41','2023-03-30 23:09:41','9cfe82c8-4362-409d-8532-6dcaa2cc746f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Branding and awareness campaign',NULL,NULL,'Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ziNtnsznO9\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-RVIt4Msytq\",\"content\":{\"fields\":{\"videos\":{\"new1\":{\"type\":\"videos\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"videoPlaceholderImage\":[],\"videoCode\":\"<div style=\\\"padding:56.25% 0 0 0;position:relative;\\\"><iframe src=\\\"https://player.vimeo.com/video/765527128?h=5517b00b29&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\\\" frameborder=\\\"0\\\" allow=\\\"autoplay; fullscreen; picture-in-picture\\\" allowfullscreen style=\\\"position:absolute;top:0;left:0;width:100%;height:100%;\\\" title=\\\"Build a bridge - Funding.com.au TVC 30 second\\\"></iframe></div><script src=\\\"https://player.vimeo.com/api/player.js\\\"></script>\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Zh7cVNx5Rl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The loan market as a whole is highly competitive and often dominated by rate comparisons and incentive offers. Bridging loans, however, are a slightly different beast. They\'re more about recognising different life circumstances and problem solving. Other short-term bridging loan specialists had emerged and launched strong brand campaigns. Our key challenge was to create a brand that focuses on solutions and creatively positions Funding among its competitor set as a short-term loan company with a difference.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BvMTRKtmI7\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Strategy\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"In order to educate the market on when a bridging loan might be required and then provide differentiation for Funding, it became abundantly clear the campaign required a creative and catchy hook to drive interest and memorability. The strategic solution was to centre on a theme of ‘build a bridge’. This theme was seen to be positive and proactive, with language that borrowed from colloquial usage and even had humorous undertones. Strategically, it provided a strong platform and foundation to work on creatively and talk to the target audience in a very authentic way.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dA5dzfYeRH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"143003\",\"143000\",\"142996\",\"142994\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvLNQH8ye2\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The creative development process, as it always should, started with a strong consideration of the target audience. Knowing that a lot of the target market were parents, we decided to let the innocent wisdom of children shine through by delivering the ‘build a bridge’ solution. Children can turn the complex into simple through thought and action, which is exactly what we showed in this campaign—the drawing of a bridge from one home to another, which created a visual hook. The viewer is drawn in by the surprising nature of the child explaining the product in just a few words, and then left with a smile as she demonstrates it in permanent marker.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fL4MPWaBk1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The first rule of advertising is to get noticed, which this campaign achieves by not looking like a bank or finance ad. The impact of the campaign is created through pure relevancy, showing real family people in real situations. The messaging is loud and clear and helped to educate the market on the nature of short-term bridging loan options and drive traffic to the Funding site.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Funding | Branding and awareness campaign','Funding is an online financial services company specialising in the niche area of bridging loans. They came to New Word Order with a two-fold problem. Firstly, the category they operate in (bridging loans) wasn’t entirely understood by their target market and needed further clarification. Secondly, not enough people (or even industry brokers) knew the Funding brand at all and the beneficial products they offered. A cut-through campaign was needed, stat.','funding, brokers, money, loans, advertising, campaign, tv, video',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139392,143168,1,'Queensland Hydro','2023-03-30 23:09:50','2023-03-30 23:09:50','25c8f49c-13e5-448e-82a9-16c171eba8ae',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Powering Queensland’s future',NULL,NULL,'Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-MJwz0wrwkL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142807\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RCifzof72P\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"The Queensland Government needed to establish a subsidiary entity to carry the planning and transmission connection work for potential pumped hydro projects across Queensland. Our creation of the brand for Queensland Hydro involved extensive discovery prior to crafting a brand identity, designing marketing collateral, and copywriting, designing and developing a website.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Fdid0P67Ag\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-WIIM7FjPXS\",\"content\":{\"fields\":{\"images\":[\"142816\"],\"mediaAlignment\":\"Left\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"STRATEGY\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"As we often do, we began this project with a comprehensive discovery phase. This involved a review of Queensland Hydro’s contemporaries and competitive landscape, consultation with a First Nations advisor on theming and language, and stakeholder workshops to clarify the brand personality, purpose and objectives.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-5o9yXWhZxU\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Creative\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Our deliverables included a brand name, logo, visual identity, collateral, key messaging and content for the website. We kept the design fresh and engaging while accommodating the needs of the various stakeholders involved.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JvkuSRS5qb\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142702\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fjwEEvmBHp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Impact\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Queensland Hydro will be a vital component in reaching Australia’s aspirational energy goals over the next few decades. Pumped hydro is at the centre of cleaning up Queensland’s energy, and we were delighted to play a role in bringing Queensland Hydro to life.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}},\"buttons\":[],\"sectionTitle\":null}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2XRuH2soQj\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"142813\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,'Queensland Hydro | Powering Queensland\'s future','Queensland has some ambitious goals for a clean energy future: 50 per cent renewable energy by 2030 and zero net emissions by 2050. Pumped hydro is the key to achieving this, and the state government is facilitating pumped hydro through a new subsidiary brand. We helped build the brand for Queensland Hydro on a strategic, evidence-based foundation to set it up for a successful journey of powering Queensland’s future.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(139393,143169,1,'Surf Life Saving Queensland','2023-03-30 23:09:59','2023-03-30 23:09:59','b040bea9-14af-40cd-8c99-954cf5c53f73',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Let’s be SharkSmart!',NULL,NULL,'There’s no need to be scared of sharks—we just need to be smart.\nAnd learning is what kids do best, so we created an interactive, educational game for Surf Life Saving Queensland to teach primary-school-age kids how they should behave around sharks.\nWe had a whale of a time on this project, so let’s jump right in!',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-SUpdyGgoHc\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"new1\":{\"type\":\"heading\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":true,\"collapsed\":false,\"fields\":{\"text\":\"Surf Life Saving Queensland and the Department of Agriculture and Fisheries are promoting ‘SharkSmart’ messages to primary-school-aged children in a 12-month educational program. 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