We’ve been working with Citipointe Christian College since 2015, and in that time we have helped them to increase their school tours, enrolments and waiting lists to capacity.

This year we faced a new challenge: getting parents to commit for the long haul.

We conducted in-depth interviews and asked parents: What would win you back? From their answers, we developed fresh new creative and messaging directly linked to parents’ aspirations for their children.

This campaign is unlike anything else in the school market. It’s a powerful differentiator that’s continuing high levels of interest in the target market and enrolments and tour attendance are still growing.