<p>Campaign messaging was two-tired: an EOFY donations appeal and a thank you. Both worked to be targeted at existing donors, or people captured in existing databases or prospecting. </p>
<p>To ensure the greatest value for money for our client, we pooled the majority of our ad spend into digital, working closely with our media partner, Pivotus. We A/B tested the messaging and capture the audience with retargeting strategies. </p>