 the brief was relatively simple get us known for who we are and what we do and quickly with that we applied our combination of strategic smarts and creative firepower to produce a brand awareness campaign for community solutions that delivered on all counts the critical challenge of addressing the brand awareness and consistency issues was creatively solved by going back to basics the brand name we added a series of two word descriptors to the community solutions name and logo through graphic design we made them readable both horizontally and vertically to create multiple meanings and build new stories this approach kept the branding front and centre delivering on the awareness measure while shining a light on the services and outcomes that community solutions offers to their stakeholders the campaign features a variety of assets including digital socials outdoor online video and radio everything was designed in a template format for multiple executions and future extensions the creative team did a fantastic job listening to the client understanding their needs and solving it in a really interesting way we wanted a concept that was like discovering a little nugget of gold this campaign does exactly that it looks sounds and feels just right new word order presented us with a concept that was quite unexpected but answered the brief in a truly compelling and powerful way were excited to see how the campaign engages with people and evolves into the future rebecca green marketing advisor campaigns community solutions 