(44793,48333,1,'Dave Saxby - Brand Audit Submission - 27 Sep, 2021','2021-09-27 04:07:34','2021-09-27 04:07:34','396922a3-a11d-4972-ab9f-a45d3fb87007',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Australian Brand: As a portal for people who have more than they need to connect with people who don\'t have enough. Our brand facilitates the re-allocation of the worlds resources towards the needy and shares with integrity the plight of those less fortunate, their strength and resilience and their victories. Our brand also subtly but consistently shares the goodness of God. \nCambodian Brand: We often say in Cambodia, \"we don\'t make cakes, we make memories\". We get to be a part of people\'s special days - be it weddings, birthdays, anniversaries - not nly does the cake have to be perfect, but the memory does too - our customer service, our timing, our support...everything building towards a wonderful memory made for each customer with a Bloom cake in the middle of it.','Our supporter base in Australia (and hopefully one day, the world) - that they would find new freedoms within themselves and their lives through kindness, generosity and the nurturing of their justice hearts. \n\nOur beneficiaries - survivors of sex trafficking in Cambodia (and hopefully one day, the world). That they would find healing, hope and purpose through the spaces and programs Bloom facilitates.\n\nOur cake/cafe customers in Cambodia - that they would use Bloom to make their events something special.','We see individuals - in our staff, in our supporter-base, in our customers and in our beneficiaries. We\'re all about \"The One!\"\n\nWe share with integrity, sensitivity and hope. \n\nWe stand for healing, hope and purpose. For  restorative justice to take hold in sex-trafficking survivors hearts and permeate throughout their lives. We stand for the captives being set free\n+','Human trafficking is a heavy line of work to be involved in. We aim to walk a line of balance. One one side we seek a high level of professionalism and acknowledgement of the weight of the situations our beneficiaries are coming from on one side. On the other side we have a deep sense of gratitude, celebration and joy that we get to be a part of something so special. \n\nWe also have quite a healthy dose of fun, always.','I\'d say from an Australian perspective there is always a bit of hesitation and tension with our own interactions with our brand. Protecting the dignity or the girls and the true mission of Bloom whilst trying to advocate, fundraise and share that message has always seen us tiptoe a line of communication that rarely leaves any of us feeling fully satisfied. \nThat said I think we\'ve done it as well as we could have and I particularly like how internally we\'re focused on the hope, joy, life and all the positive things happening as a brand, rather than only presenting the negative \"mess\". \n\nPersonally I\'ve found the \"Asia\" on the end of Bloom to be a mental barrier to future growth. I\'ve also found our logo to be clunky and not easy work with.','I couldn\'t add anything more on top of what Emma has written here I\'m sure.','Bloom Asia (Aus)\nBloom Cakes and Training Cafe (Cambodia)','- Healing, Hope and Purpose.\n- Authentic opportunities for post-traumatic growth\n- A  chance at a new life\n- Integrity\n- A global acknowledgement of the long-term challenges facing survivors of sex trafficking.','I think the initial summary in our 5 year Strategic Planning document shares this well.\nThe big mention is that in our past our brands between NGO and business activity have been the same.','I see the name Bloom being retained as the not-for-profit entity name. I see it emerging as an on-point, vocal advocate for the challenges sex-trafficking survivors face. I see it as an organisation that meets these needs holistically for each individual.\nI see Bloom\'s reach extending beyond Asia one day. A slight rename in Australia would help facilitate this:\neg: Bloom Freedom Projects, \nBloom Freedom International, \n\nI also still really like the tagline \"she\'s worth fighting for\" which captures the core of Bloom\'s work. And would help with continuity amidst the transition.\nI see a new logo and new look (fonts, colours, images) for Bloom as a not-for-profit.\n\nIn Cambodia I see Bloom\'s business activities operating under different names, with different looks to create as much distance as possible from the NGO. This would start with the cafe/cake decorating businesses and different brands would be created for each future enterprise which the NGO starts.','Em will have covered this well.','Currently the most public representation of our NGO brand speaks of \"training and employment to trauma survivors or survivors of exploitation\". It touches lightly on the backgrounds of our beneficiaries but leans more heavily into what Bloom provides - literacy, vocational training, counselling and employment. \nAs it evolves I see Bloom balancing the scales a bit to share more of the true nature of its beneficiaries whilst at the same time being an educating platform as to what sex-trafficking survivors need to build a new life. \"rescue is a moment - restoration is a complex journey\" sort of message. I see the focus shifting a little further away from \"the cakes\" and more towards the programs and services happening for survivors (including employment). I see Bloom running a diverse range of employment and training centres in the future and these being less of a feature than the cake shop is at the moment within the NGO message/brand..','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I see m has completed this well.','I think our logo is a bit outdated and clunky to use across many platforms. The colour pallet and fonts are in need of updating - though there is a softness and light heartedness to the current colour pallet which I think captures Bloom well.',NULL,'Em can answer this','Em can answer this','Em can answer this','I think Em has forwarded through recent supporter surveys which will give insight into this.','Bigger and clearer voice in the not-for-profit sector providing restoration services to sex trafficking survivors. \nIncreased fundraising capabilities','This is outlined well in the \"Identity Matters\" document provided.','Just taking this space here to tell you again how grateful we are for NWO\'s support for Bloom! You guys are incredible.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44798,48338,1,'Terms and conditions','2021-09-27 04:10:00','2021-09-27 04:10:00','fc6922f5-96dc-4e45-94ec-35264887d50b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-LU0O2e8wW5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new5\",\"new6\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"General terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **About this estimate**\\n\\nThis estimate is valid for a period of 30 days from the date of issue.\\n\\nThe following documents should be read together to understand the scope and price of our quoted services:\\n\\n- our estimate\\n- your brief, if supplied\\n- these General Terms and Conditions\\n- our Digital Terms and Conditions and other subcontractor terms and conditions, if applicable.\\n\\nThis estimate has been provided according to your brief to us. You should assume that unless a service has been explicitly listed in this quote, it is not included in the price.\\n\\nAlterations to this brief or specifications will incur further costs, and we reserve the right to alter this estimate should we believe the changing scope of work falls outside of what was originally quoted.\\n\\nIt is your responsibility as the client to contact your account manager prior to approving the quote if you have queries or require clarification about any items in the quote. It is also your responsibility as the client to ensure this estimate accurately reflects the scope of work you require.\\n\\nBefore we begin work, you must sign your approval of the quote and, if your organisation uses an ordering system, provide an order number or purchase order.\\n\\nYour acceptance of this quote includes full acceptance of the conditions and payment terms listed in this document. Once quotation approval has been provided, these conditions and payment terms are not negotiable.\\n\\n##### **Beginning your project**\\n\\nWe will not schedule or begin work on your project until we receive from you all of the artwork, content and other files required for the project, as well as the signed estimate or a purchase order.\\n\\nFor example, for an annual report, this might include all finalised content, graphs, charts, photos, captions, financial statements and logos. This saves our studio unnecessary downtime and you money.\\n\\nWe will negotiate and document exceptions where required, but please be aware this may affect your costs and timeline.\\n\\nYour NWO account manager may provide you with a checklist to ensure you are aware of all material that you must provide before we begin work on your project.\\n\\n##### **Brief**\\n\\nUsually, projects within NWO are worked on according to a brief developed in consultation between you and us. If you have not supplied a written brief to us, we may ask you to fill out our briefing template before we create an estimate. You need to check the wording of our estimate directly reflects your understanding of the work we’re carrying out for you. If it does not, please tell us and we will not begin working on the project until your concern is answered.\\n\\nChecking, approval and signing-off\\nAs the client, you are responsible for checking your project for any errors and approving the final project. When you advise us that you approve a project, we take this to mean that you have checked it thoroughly for errors and that you are satisfied it has been completed to your satisfaction. For complex or additional jobs, we may ask you to fill in an approval form.\\nAlthough we have procedures and systems in place to ensure the highest quality of our work, checking for errors is ultimately your responsibility. On some projects, we may require you to provide your approval in writing before we finish work on your job or continue to publication or printing.\\n\\n##### **Client-directed alterations**\\n\\nAs much as possible, we try to accommodate client input and alterations within our quotes. However feedback, corrections and alterations to the brief over and above those quoted will be charged as incurred.\\n\\nThis is how we define a single round of changes: We supply the draft product, you email or otherwise detail the changes, and we then include those changes in our final product to you. Please note our preferred way of receiving changes is via a marked-up PDF.\\n\\nChanges beyond this scope will be charged as author’s corrections. Please be aware that, during author’s corrections, all staff involved in the corrections process will incur costs for you. \\n\\nDepending on your project and the corrections required, this may include an account manager, producer, designer, editor, writer and so on.\\n\\nIf there is unused time left over from your estimate, we will use that time to make your alterations to save you money. Once that amount has been exhausted, however, we will begin charging author’s corrections and we will advise you of this by email and then in weekly cost updates.\\n\\nYou can reduce the amount of corrections by:\\n\\n- supplying approved sourced material and instructions prior to NWO commencing work\\n- seeking authority within your organisation to be the ultimate decision-maker for this project\\n- advising the multiple stakeholders within your organisation of the cost of unbudgeted changes\\n- compiling all feedback into a single document for NWO’s use.\\n \\n##### **Deadlines**\\n\\nWe pride ourselves on meeting tight deadlines and have a strong reputation with our clients for fast, reliable work.\\n\\nHowever, if you significantly alter the brief – such as change text or photos that have already been supplied and approved – or other circumstances occur beyond our control, we may advise you of revised timelines.\\n\\n**If timelines are not being kept to on your part and the project is on hold for 90 days or more, we reserve the right to close the project and refund the costs to you of any work not completed. We will always advise you before doing so, and will be happy to pick your project back up when you are ready to move ahead.**\\n\\n##### **Digital projects**\\n\\nAdditional terms and conditions apply for digital projects.\\n\\n##### **Consumables**\\n\\nExpenses are incurred during every project. These may include phone calls, printing, couriers, proofs and materials. Your quote includes an estimate for these expenses, calculated at 3 per cent of your total quoted amount. We will advise you if these expenses will exceed the quoted amount.\\n\\n##### **Payment terms and pre-payments**\\n\\nOur invoices are to be paid within 14 days of the invoice date, with longer payment terms available for negotiation before a job begins.\\n\\n##### **When you’re a new client**\\n\\nIf you’re a new client, we reserve the right to invoice you 30 per cent of the total project fee before beginning work.\\n\\n##### **When you owe us money**\\n\\nIf payment is delayed longer than 30 days, we reserve the right to withhold future and existing work until payment is made.\\n\\n##### **When we’re employing suppliers for you**\\n\\nDepending on the level of costs and complexity associated with your project, we may choose to request a deposit of 30 per cent of the total cost prior to commencing your project. In this case, the remaining 70 per cent of our invoice will be split into milestone-based payments.\\n\\n##### **When our work forms part of a larger project**\\n\\nWe reserve the right to invoice you when our responsibility within a project has been completed—not when your project has been completed in total.\\n\\n##### **When you order our work for your client**\\n\\nIf you have ordered our work on behalf of a third party, our payment terms still apply. Payment is required when our work is complete, not when you receive payment.\\n\\n##### **When you choose to make an advance payment**\\n\\nIf we agree to an advance payment, all work must be completed within that financial year.\\n\\n##### **Late payment**\\n\\nIf you do not pay us by the due date on an invoice, we reserve the right to cease production on any of your projects.\\n\\nWe may also charge a late payment fee:\\n\\n- 30-60 days late: 5%\\n- 60-90 days late: 10%\\n- 120+ days late: 15%\\n\\nWe do not offer payback schemes or loan arrangements.\\n\\n##### **Limitation of liability**\\n\\nBy commissioning our services, you are agreeing that you will not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from our failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, we disclaim all implied warranties.\\n\\n##### **Photography and images**\\n\\nUnless otherwise specified in this estimate, we will charge you an additional amount if we purchase images from a stock library for your project.\\n\\nPlease note that you are responsible for ensuring all of your supplied images match the specifications we give you for your project. We expect you to comply with all relevant copyright and privacy laws.\\n\\nWe reserve the right to charge additional time to assess your photo files and improve substandard images.\\n\\n##### **Print management and file output**\\n\\nWe have extensive experience in managing print projects. When you choose us to manage your print, you gain access to our experience, established supplier network and exacting quality control standards.\\n\\nFrom time to time, our clients choose to manage print themselves. In these situations, we will include a file output fee to cover the cost of supplying the file, and time taken to liaise with the printer will be charged as project management.\\n\\n##### **Project management**\\n\\nAll projects require project management. This fee covers the non-creative or strategic hours we expect our agency will expend in delivering your project.\\n\\n##### **Publicity**\\n\\nWe may use your name for the purpose of promotional activities involving the works we have carried out for you, unless otherwise specified.\\n\\n##### **Responsibility for errors**\\n\\nWe have in place procedures and systems to ensure each of our finished projects reaches the highest possible standard of quality. However, from time to time, errors can occur. While we will do everything possible to fix the error, you are responsible for checking and approving the finished project and, as such, any costs of repairing the error are your responsibility.\\n\\n##### **Supplying material to us**\\n\\nWe undertake projects in good faith. If the material you supply – such as photography, graphics or text – does not match the expected standard set during our discussions, we reserve the right to charge for the time it will take to improve or alter the material in order to use it.\\n\\nPlease supply all text, graphics and photography in a digital format unless otherwise specified in this estimate or brief.\\n\\n##### **Tenders**\\n\\nFrom time to time, we are engaged to supply services under a preferred supplier or tender arrangement. We reserve the right to withdraw from providing services after or during our appointment if changes to scope or exceptional circumstances make delivery untenable. Any decision will be made in consultation with the client.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of our product that may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of our product to extent such use infringes on the rights of others.\\n\\n##### **Writing services**\\n\\nWe have extensive experience in all forms of writing and editing. Based on our experience, we choose not to work with Word files that contain multiple images or tables, as these files easily corrupt during the editing process. We are happy, though, to work with Word files with the images and tables extracted. Redesigning the Word file to include the images and tables at the end of the editing process will incur a separate fee.\\n\\n##### **Your obligation**\\n\\nYou have sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works that we have been commissioned to produce in accordance with your instructions.\\n\\n---\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}},\"new5\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Digital terms and conditions\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new6\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"##### **Overview**\\n\\nUpon project commencement it is expressly understood by New Word Order that the client has agreed to the terms and conditions outlined below.\\n\\n##### **Estimate**\\n\\nThe estimate is valid for a period of 30 days from the date of issue. The estimate has been provided according to an initial client brief. Unless an item has been explicitly listed in this estimate it is not included in the price. Alterations to this brief or specifications will incur further costs. New Word Order reserves the right to alter the estimate should we believe the scope of works falls outside of what was estimated. Please contact the account manager prior to estimate approval should items within the estimate require clarification. All estimates require signed or email approval and order numbers (if an ordering system is in use) prior to commencement of work.\\n\\n##### **Brief / specification / strategy / development planning**\\n\\nAll brief / specification / strategy / development planning documents provided to the client by New Word Order supersede any client brief. The documents are the final brief for the project and will be what New Word Order works from to design and build the project. The client is responsible for ensuring all stakeholders within their organisation and relevant external organisations have read the document/s in full detail. Project design and development will not commence until New Word Order has received sign-off of the documents. Requests not covered within the documents that have been signed off will be treated as alterations to scope and therefore be subject to a costing and timeline review.\\n\\n##### **Timeframes**\\n\\nThe timeline is negotiated at project commencement once the final estimate has been approved. Timelines provided prior to final estimate approval are indicative only and may not form part of the project plan. Deadlines agreed in the timeframe set down at project commencement are subject to change should the client fail to supply requested materials, information and/or access to data, software or other systems according to the agreed schedule. All work will cease and timeframes will be impacted should invoices not be paid within the required period (please see payment notes). New Word Order endeavors to work within timeframes however there are certain factors that are subject to change and are outside our control. As such New Word Order cannot guarantee deadlines will be met.\\n\\n##### **Artwork**\\n\\nArtwork is to be fully approved from all client parties prior to the commencement of further work. Once approved and development commences, artwork alterations will incur further costs. Artwork supplied by the client needs to be to New Word Order specifications. Client must provide a detailed brief including placement and background specifications.\\n\\nOur estimate assumes a standard level of complexity. Upon viewing the artwork, New Word Order reserves the right to put forward an altered estimate should the artwork be not within the budget estimated.\\n\\n##### **Content**\\n\\nWhere this estimate pertains to content entry, time has been allocated for New Word Order to input a set amount of content (as defined by the estimate). Should more time be required, it will be charged at our standard hourly rate. Content cannot be input until the project has been finalised and fully tested by New Word Order. The client timelines should allow content to be uploaded after completion of development and prior to final testing.\\n\\n##### **Supply of material**\\n\\nText, graphics and photography are to be supplied in digital format unless otherwise specified in this estimate. Text is to be fully edited and proofread prior to New Word Order receiving it. All supplied materials must comply with standard copyright requirements. Work will not commence until all supplied materials have been given to New Word Order and they meet the requirements of the New Word Order workflow process. Failure to provide information in a timely manner will result in timelines being pushed out to accommodate.\\n\\n##### **Imagery**\\n\\nUnless otherwise specified in this estimate imagery required for a project that is purchased from a stock library or shot specifically by New Word Order’s professional photographer will be sourced at an additional cost.\\n\\n##### **Corrections, alterations and expenses**\\n\\nExpenses incurred throughout the project including couriers, proofs, and materials are invoiced in addition to the estimated amount. As much as possible we try to accommodate client input and alterations within our estimates. However feedback, corrections and alterations to the brief over and above those estimated will be charged as incurred. The client can reduce the amount of corrections by supplying approved sourced material and instructions prior to New Word Order commencing work.\\n\\n##### **Payment**\\n\\nUnless otherwise specified a deposit of 30% of the total estimate will be paid prior to the commencement of the project. The remaining 70% will be split into milestone based part payments. Each invoice is to be paid within 30 days of the invoice date. In the event of an invoice not being paid within the terms, production will cease on all work for the client. New Word Order reserves the right to invoice projects when our portion of the project has been completed, not once the project has been finalised by the client. In the case of content managed websites this means New Word Order will invoice once we have finalised our portion of the project – not once the website has gone live. New Word Order takes no responsibility for the time it takes for the client to enter content. If the client uses a purchase order number system in order to pay invoices the purchase order number is to be provided upon estimate approval. The project will not commence without a purchase order number. We do not, at any stage, offer payback schemes or loan arrangements. If New Word Order agrees to an advance payment, all work must be completed within that financial year. Your acceptance of this estimate includes full acceptance of the payment terms listed above. Once estimate approval has been provided these payment terms are not negotiable.\\n\\n##### **Project completion**\\n\\nNew Word Order will ensure the project is tested correctly however we do require our clients to fully test and approve their project prior to project completion. Testing is carried out at each stage of development. New Word Order will require proofs to be signed of at each stage of development. Once final approval has been given and the project is finalised, a 14-day period is allocated for final client testing. Once this period ends, alterations/fixes will be charged as incurred.\\n\\n##### **Publicity**\\n\\nNew Word Order may use the client’s name for the purpose of promotional activities involving the works carried out for the client unless otherwise specified.\\n\\n##### **Search engine optimisation**\\n\\nThis estimate does not include SEO (search engine optimisation) unless specified in the estimate.\\n\\n##### **Client’s obligation**\\n\\nThe client acknowledges that it has the sole responsibility of ensuring the suitability and availability of any trademark rights, copyrights or other property rights that are intended to vest in the works which New Word Order has been commissioned to produce in accordance with the client instructions.\\n\\n##### **Warranty of originality**\\n\\nNew Word Order warrants and represents that, to the best of its knowledge, the work assigned hereunder is original and has not been previously published, or that consent to use has been obtained on an unlimited basis; that all work or portions thereof obtained through the undersigned from third parties is original or, if previously published, that consent to use has been obtained on an unlimited basis; that New Word Order has full authority to make this agreement; and that the work prepared by New Word Order does not contain any scandalous, libellous, or unlawful matter. This warranty does not extend to any uses that the client or others may make of New Word Order’s product which may infringe on the rights of others. The client expressly agrees that it will hold New Word Order harmless for all liability caused by the client’s use of New Word Order’s product to extent such use infringes on the rights of others.\\n\\n##### **Limitation of liability**\\n\\nThe client agrees that it shall not hold New Word Order or its agents or employees liable for any incidental or consequential damages which arise from New Word Order failure to perform any aspect of the project in a timely manner, regardless of whether such failure was caused by intentional or negligent acts or omissions of New Word Order or a third party. Furthermore, New Word Order disclaims all implied warranties.\\n\\n##### **Platform and browser compatibility**\\n\\nThe client is responsible to confirm the works produced by New Word Order are to brief and fit for purpose and function on required browsers. As at the time of execution of this estimate New Word Order will test on the following browsers and platforms. New Word Order is not responsible for work to update websites when new browsers are released or does not work on browsers not included in the list provided in the estimate. If Internet Explorer 6, mobile browsers or any browsers not stated in the estimate are required then additional charges will apply unless otherwise stated.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44818,48358,1,'Coloured blocks design','2021-09-27 06:12:38','2022-06-27 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are a few of our favourite brands','2021-09-27 06:53:04','2021-09-27 06:53:04','6ded45e7-3ceb-43c6-bf4d-b85cf567b2ed',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. 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I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. 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Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44836,48376,1,'8 important marketing questions for every business','2021-09-27 22:51:43','2021-09-27 22:51:43','f68a6cd0-e440-454c-a8f3-f5b18b841605',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44838,48378,1,'The 6 steps of content creation','2021-09-27 22:53:36','2021-09-27 22:53:36','1d17aa26-7277-436b-a007-aae15a022045',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44839,48379,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:53:58','2021-09-27 22:53:58','7d768fc9-b204-48a5-a77f-8766052a58d8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44840,48380,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:54:36','2021-09-27 22:54:36','4f12b53d-b605-46b2-a2ca-89d9b2f6a62a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44842,48382,1,'B2B is dead','2021-09-27 22:55:06','2021-09-27 22:55:06','55b04ae0-a080-47ef-a073-253bef81e143',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44844,48384,1,'8 important marketing questions for every business','2021-09-27 22:55:36','2021-09-27 22:55:36','93d61711-204a-4fa8-b62e-e22305b544bc',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44846,48386,1,'What the artist breaks','2021-09-27 22:57:34','2021-09-27 22:57:34','b06ab79b-d166-44fa-9a88-32fda34110d2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44848,48388,1,'These are a few of our favourite brands','2021-09-27 22:57:51','2021-09-27 22:57:51','fd3156af-f687-495a-87ab-1f76cabe2ff6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44853,48393,1,'Hear the equality stories from NWO women','2021-09-27 22:58:28','2021-09-27 22:58:28','94773f72-3f57-4619-9655-8e3a5141f117',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Wernf3qqvS\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"International Women\'s Day 2021\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We can all choose to challenge and call out inequality. We can all choose to seek out and celebrate women\'s achievements. Collectively, we can all help create an inclusive world. \\n\\nFrom challenge comes change, so let\'s all choose to challenge.\\n\\nThe 2021 theme for International Women\'s Day is #choosetochallenge. We asked the women of NWO what this means for them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dQqtfQZh3I\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17131\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ZSm70uSTq5\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Jo Penney: We don\'t need titles\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a female with short hair, I am often referred to as ‘sir’.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"This occurs mostly by flight attendants who take a quick glance and assume, rather than just offering a friendly ‘good morning’ or ‘good evening’ and avoiding their own embarrassment when they realise their mistake.\\n\\nOnce, the same flight attendant who greeted me to the plane was so embarrassed she could barely offer me tea or coffee later in the flight.\\n\\nIt’s silly and avoidable, and I find it quite funny and entertaining to see which way it will go.\\n\\nFor others, though, it can be an awful embarrassment that can easily be avoided by removing titles.\\n\\nSo, this International Women’s Day, I’m choosing to challenge all of us to end their use.\\n\\nI’m a proud female but I don’t feel the need to be referred to as madame, ma’am, mademoiselle, etc. It’s old-fashioned and classist.\\n\\nAnd as a proud LGBTI woman, I am extra aware that titles can isolate and sideline—not encourage and respect—people for whom gender and identity has been hard-won.\\n\\nLet’s talk our walk. Let’s end titles for good.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oVs7jOKhCm\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17127\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-823iS7DNes\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kat Scott: The courage to listen\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’ve always thought the conversation around challenges women face was about finding your voice and speaking up; that strong, independent women needed to find the confidence to make their voices heard.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"The older I get and the more the modern world allows us to see through the structures of society, economics and politics, I realise the conversation is really about finding the confidence to listen to those voices.\\n\\nYou see it every day in business, TV, music, media and social situations that when there is a woman who stands up and says how she feels, she is perceived as “too much”.\\n\\nI am guilty at times of not hearing other female voices and, worse than anything, sometimes of not even hearing my own voice.\\n\\nDespite thinking of myself as a very headstrong, intelligent and confident person, I tell myself to “tone it down” because I’m being “too much”.\\n\\nI want to see people rising to the challenge of actively listening to those female voices and perspectives, not because they are female but because they are equal.\\n\\nEvery person should be offered the same platform, the same ears and the same opportunities—if we choose to take them.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-YdYo9ey7f6\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17124\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-jXUudS4IzN\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Rebecca Holman: Let\'s keep choosing to challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Here’s to the great women who kicked it all off.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"They challenged previously held societal norms, at great personal and physical cost, to give us the right to vote, the right to marry who we like, the right to choose our own careers, to be independent and to move closer to gender equality.\\n\\nThe spirit of these pioneers lives on, and the hard and uncomfortable work continues in many forms with each of us.\\n\\nAll of us can keep choosing to challenge each other—woman to man, woman to woman, man to man—in our everyday lives.\\n\\nHere’s to the mums, dads and those very special teachers who nurture our kids, lead by example and challenge the next generation to grow into people who treat each other with respect, patience and compassion.\\n\\nLet’s keep championing and supporting each other to achieve true gender equality.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-RUzEpjpFMZ\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17119\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-7wTrhTk0Ps\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kimi Schieren: Deeper than the dollar amount\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Revealing you have a side hustle always brings up questions about success.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"“What kind of a profit are you making?”\\n\\n“Is it worth it?”\\n\\nEspecially if you, like myself, also work a full-time job and the side hustle itself is almost equally as full-time—the questions surrounding the value of your extracurricular will frequently plague you.\\n\\nHolding the worth of something solely on whether or not it’s profitable can be a slippery slope of creating unattainable goals and unrealistic expectations on yourself and your business.\\n\\nWhat I get out of my side hustle both professionally and personally far surpasses any financial goals.\\n\\nIt’s an outlet for my creativity and a way to express myself. Plus, it helps me to be more creative in my day job.\\n\\nThe two jobs feed into each other and without either or both I would struggle to feel like myself.\\n\\nSuccess from my side hustle is measured in the praise of happy customers, the smiles and comments I get from people who pass my stuff in the streets, and the self-satisfaction I get from creating something from an idea in my head to something you can physically wear or hold.\\n\\nSure, getting paid is also great and I dream of the day when it can become my full-time job. But, for now, my success is much deeper than a dollar amount.\\n\\nThis International Women’s Day, I’m choosing to challenge the notion that wealth equals success.\\n\\nLet’s choose to open our mind to what success looks like and celebrate the amazing things we’re doing.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-TAZHDkM6ny\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17115\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-EVYfpAlzzL\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Kate Wood: Because they challenged, I get to choose\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I’m in the grey area between Gen Y and Z, so I’m a product of the many Gen X women who raised me, inspired me and challenged me.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Gen X women were born in the 70s and 80s when the ideals of having it all—stable marriage, perfect family, lucrative work—came disguised as female empowerment. What crippling expectations.\\n\\nThese women defied mathematics. There are only 24 hours in a day and having it all takes at least 36.\\n\\nThey challenged the gender norms of the time and proved that, in fact, you can have it all.\\n\\nBecause of that, I don’t have to be the perfect mum with the perfect kids. I don’t have to be married to the dreamiest spouse. I don’t have to cook like Nigella or clean like Marie Kondo. I don’t have to climb the corporate ladder and smash through glass ceilings.\\n\\nI certainly don’t need to do all of that at the same time.\\n\\nAnd because I’m lucky enough to work for an incredible Gen X woman, I don’t have to work twice as hard to earn the same as my male colleague.\\n\\nInstead, I get to choose my values and the kind of woman I want to be.\\n\\nTo all you Gen X women who bravely went before: thank you. Because you worked so hard to challenge, I get to choose.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-PCfYuBrUwo\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17114\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aX0BZHIT5e\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Suzanne Oxford: Let\'s not mistake peace-keeping for peace-making\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As a person of faith, I’ve always been challenged by a verse that says, “as far as it depends on you, live at peace”. I consider this my mandate.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But don’t mistake peace-keeping for peace-making.\\n\\nPeace-keeping keeps factions apart with no expectation of resolution. It’s maximum effort expended in a passive, zero sum game. It reinforces apathy, privilege and anger.\\n\\nMe? I’m a peace-maker. The very act of making peace—and making peace, and making peace—is dynamic and potent, shining a light where inequality and injustice rob people of true peace.\\n\\nPeace-making drives me to lean in and bear witness to people’s stories with compassion and empathy.\\n\\nIt compels me to respond with strategies and actions that can create lasting change.\\n\\nIt urges me to have uncomfortable conversations to elicit greater understanding.\\n\\nIt impels me own my blind spots so I can grow in gentleness—and, in turn, create even greater peace.\\n\\nThere’s nothing passive about being a peace-maker, and peace-making never ends.\\n\\nIn fact, as I consider the broken world my children are now entering as young adults, my peace-making is only increasing in volume—as is my understanding that peace is a human right and that, as far as it depends on me, I must give it voice and life.\\n\\nAnd so I do.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-OM2HjsMtPT\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"17108\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Knak12weJl\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Bree Leitch: Our voice carries weight, even when it wavers\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I grew up posting everything on social media, compiling a collage of my perfect life.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new3\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Every photo is meticulously chosen out of hundreds taken, every smile critiqued, and every caption drafted and redrafted. Anything less than perfection simply won’t do—I have an audience to please, you see.\\n\\nWomen have fought since the beginning of time to have our voices heard and taken seriously. And now we have an audience, they’re out for blood. It’s the little things—misusing terminology, Facetune gone wrong, dating too many people or not enough—the list goes on. Our audience will fault us for anything in order to discredit us.\\n\\nThe worst part? Often, that audience is me. Sometimes it’s you. It’s all of us women at one point or another, not because we mean to, but because we are trained to. We are taught we must tear other women down in order to lift ourselves up.\\n\\nWhen we let ourselves believe that our own success—or self-security, or popularity, or whatever validation we seek—is dependent on the destruction of other women, we all suffer.\\n\\nWe don’t have to be perfect to be valid. Our voice carries weight, even when it wavers.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44855,48395,1,'These are a few of our favourite brands','2021-09-27 22:58:42','2021-09-27 22:58:42','bf4ba889-6c35-4c2a-a936-de3e9fa7488d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-4Kng0ZJkmt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"I asked the team at New Word Order to think of a brand to which they are unwaveringly loyal.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-5xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Here\'s what they said.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-fCc8knIn7z\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Andrew\",\"plainText\":\"[**ASICS**](https://www.asics.com/au/en-au/). Since Mum and Dad spoiled me when I was 12, these are the only sports shoes I buy. They last forever and are Australian. Luckily they make specialised hockey shoes as well!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-BP6fkJyA6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kimi\",\"plainText\":\"[**Jatz**](https://www.arnotts.com/products/crackers)! The most versatile cracker that suits all and any occasion! You got a dip? Jatz. A soup? Dip a Jatz in. A fancy, artisanal soft cheese? Crack the Jatz out. A simple cheddar cheese? Jatz it. Feeling really hungover and can\'t keep anything down but need to eat something so you can muster the strength to order a burrito on Uber Eats? Jatz it, baby.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Yr3xX8UNUq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Tim\",\"plainText\":\"Super obvious one but [**Apple**](https://www.apple.com/au/). Everything from their product design and UI right through to their bricks and mortar storefront is meant to make you ‘think differently’ as per their brand promise, but at the same time give you a sense of familiarity. I’ve dabbled with more phones and laptops than I care to mention but will always come back to Apple. That said, iTunes sucks!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WePs4cQeU3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Lynn\",\"plainText\":\"I can be impulsive by nature but the one thing I am never impulsive about is my [**Impulse**](https://www.unilever.com.au/brands/beauty-personal-care/impulse/) Merely Musk deodorant. I have used this deodorant since I can remember because it smells good and stops me smelling bad! I never worry about BO when I have my Impulse on!\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kFDk9QaMtq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Jo\",\"plainText\":\"[**RM Williams**](https://www.rmwilliams.com.au/). I got my first pair of boots on arrival to \'Straya as I’d heard great things and love a good Chelsea boot. After 17 years, I am only on my third pair, which shows you the quality and craftsmanship that goes into the RM brand.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qjkDIEMMe3\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kat\",\"plainText\":\"[**The Iconic**](https://www.theiconic.com.au/). Their customer service/shipping options/returns policy is so user friendly and far outshines any competitors. They make the process of purchasing and returning so easy that I’m happy to throw my money at them. I’m sure they would lose money on the shipping/returns too, but make it back with the volume of sales from happy customers like myself.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-nXicTrGS5B\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bruce\",\"plainText\":\"[**The Dirt Company**](https://thedirtcompany.com.au/)\'s laundry detergent. I like the idea that not everything we buy has to \'cost the earth\' and Dirt have not only made a more eco-friendly washing detergent, but you can send their packaging back to them and they will reuse it. Their highly concentrated detergent won\'t harm the environment and the reusable packaging means a whole lot of plastic is not going into landfill or waterways. Another company that shows you can have a successful business while still protecting the planet.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-ieCD98S7up\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bec\",\"plainText\":\"I found this tricky as I am a bit of a brand tart, and I have been disappointed by a few brands in the past who have not lived up to my expectation (“Nooo we vehemently don’t and will never test on animals…but we will sell out to the big company who does”) BUT a brand I have stayed loyal to is [**Vegemite**](https://vegemite.com.au/).\\n\\n– I loved it as a kid—I suspect the 50s jingle had more to do with that than the taste. Mum and dad regretted introducing us to that song with our robust young lungs joyfully belting it out over and over again on long car trips.\\n– I loved it as a young adult—that black tar smeared on toast. It was post-party comfort food and it was a cheap meal (with Vitamin B!). It made you feel better, like you could go on.\\n– I loved it as a slightly older adult when living abroad—Vegemite toast was like a hug from home. How happy was I when I realised you could get it everywhere and it still tasted the same, unlike Cadbury chocolate. There\'s that brand disappointment!\\n\\nI don’t know that Vegemite is the healthiest food group or even a brand with the most integrity, but I have an emotional connection to that bold brand of yellow, red and white with its tarry contents. It tastes so good on toast and even gives a stir fry an interesting edge. It’s stayed pretty consistent in a world that has changed so much, and as an Australian living abroad it’s part of your heritage and your identity. What’s even better, the brand has come back home to Australia.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-dSCs5J35lI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kerry\",\"plainText\":\"I\'m loyal to the US hair care brand [**DevaCurl**](https://www.devacurl.com/us). It has been the only brand to date that has been able to calm my crazy hair and embrace my God-given curls. Of recent times, DevaCurl have been dragged through the courts as many people have claimed it makes their hair fall out. But I have kept on buying it from the US after 5 years of use and I still have enough hair to go around, so somehow I don\'t think it is a problem for me.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-aPLfD479sh\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Liam\",\"plainText\":\"I tend to enjoy a little cheating on my normal choices. But one brand I’ve stuck with since my teens is [**Ray-Ban**](https://www.ray-ban.com/australia) sunglasses. I like that their styles never stray too much from the original designs and they don’t follow trends. I’ve been gifted \'luxury fashion\' brand sunglasses before and they are more about getting their fancy name or logo on the product than anything else—the quality is dubious and the style trends come and go. Ray-Ban don’t try to be overly fashionable, they work well and look good. Proud middle-aged man moment for me was after I had bought a new pair of Ray-Bans overseas and in my first week back in Brisbane the cool hipster barista at the coffee shop said to me “Love your sunnies… they’re on point”.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-qhin1NvFDx\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Ryan\",\"plainText\":\"[**Patagonia**](https://www.patagonia.com.au/). It lasts for ages and they actually fix stuff. I had a pair of hiking pants that got hammered in Nepal and they fixed them for me. They also give 1% of sales back to conservation efforts. Their stuff also just seems to fit me really well.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-UgAjx4JylF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Suzanne\",\"plainText\":\"[**Kawai**](https://kawai.com.au/) pianos is mine. I’ve played for 45 years and, no matter where I find a Kawai, the touch and the sound is consistent. The Kawai is smooth and sonorous. Love that it’s been so consistent for so long.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-8UXqqjffzF\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Scott\",\"plainText\":\"Tim took mine—Apple has been the most consistent brand in my life since we started NWO (and before, too) and crossed over seamlessly into my personal life as well. Their stuff works, lasts, is simple to use and is beautiful to look at, use and hold. But if I have to pick a different one I’d pick [**Nudie Jeans**](https://www.nudiejeans.com/). Like Patagonia they repair for free, they give you money for your old pair and resell it to save waste. And, their jeans just always fit me in a way no other ones ever have.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v0xY9fvU6u\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Kate\",\"plainText\":\"[**IKEA**](https://www.ikea.com/au/en/) is a Swedish wonderland. For me there’s nothing better than a free Saturday afternoon, barrelling down the M1 towards the glorious blue and yellow castle. From beginning to end the experience is flawlessly designed—from the carpark, to the food, to the warehouse, to the satisfaction of sitting on the couch you spent the past hour bolting together. Every aspect of the IKEA brand is designed to hug your mind, body and soul. No brand can wrap you in a cozy $5 throw like IKEA can.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-uRfO2vtwj8\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Margaret\",\"plainText\":\"[**Haagen Dazs**](https://www.haagen-dazs.com.au/) ice cream. No flavour ever disappoints and that cream base… I had my first HD on Singapore Airlines when I was 17 and I ate four in row. (Tip: ask four different air hostesses.)\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-kesJqAugGq\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Bree\",\"plainText\":\"I regularly drive out of my way to stop at [**7-Eleven**](https://www.7eleven.com.au/) for fuel. I wouldn\'t even consider going anywhere else, and the reason why is so simple: the My 7-Eleven app. The lock-in price feature is a game changer and I get a thrill every time I see the price on the EFTPOS machine and how much lower it is than the price on the pump outside. It almost makes me enjoy buying fuel.\\n\\nThe Krispy Kremes don\'t hurt either.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-K1FhEue9Fp\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"As you can tell from the kinds of brands they chose, your brand doesn\'t have to be flashy or sexy. It just has to be true to itself and deliver on its promises, consistently and with a bit of personality.\\n\\n\\n*Disclaimer: New Word Order is not sponsored by or partnered with any of the mentioned brands.*\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44856,48396,1,'Break away from the same-same with custom illustration','2021-09-27 22:58:49','2021-09-27 22:58:49','fbd16430-a535-4ce3-ad28-ab2922072f80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-tiYExhhMPf\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"There’s nothing more special than something made just for you.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"You hold it loudly and proudly for all to see—and they notice because there’s nothing else in the world quite like it. And this makes you treasure it that little bit more.\\n\\nThe dream of an illustrator is to have time, budget and ability to craft a bespoke masterpiece for every job that comes across the desk.\\n\\nThat dream doesn’t turn to reality very often. But that doesn’t mean your brand has to revert to using the same old stock illustrations everyone else uses either.\\n\\nThere are so many ways to get over those hurdles when a project doesn’t have time or budget to allow for a custom piece.\\n\\nA lot of the time, stock illustration can be tweaked to give it the edge it needs to stand out from the crowd.\\n\\nChange up the colours, mix up the style and jazz up the faces.\\n\\nSometimes stock forms the base for us to build something fresh. And other times there might already be the perfect stock illustration that tells the right story without much tweaking at all.\\n\\nWhatever the constraints—budget, time, brief—there’s always a way to break free. It just takes some thinking outside of the box.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-amC4hnZM56\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"If you’re drowning in a sea of same-same, come chat to us and [we’ll get you out of there in no time](/contact).\",\"plainText\":\"\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44857,48397,1,'Simplifying the complex: Fifteen years of marketing schools','2021-09-27 22:58:58','2021-09-27 22:58:58','93473117-620d-4fc8-b9d7-61631903181a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WAYo0QEnCs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"After 20 years of marketing—including 15 years working with schools across Queensland and New South Wales—I am steadfast in my belief that there is no marketing challenge as complex as that faced by schools.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"In what other industry would you find thousands of individual stakeholders—students, parents, teachers, alumni and more—all with do-or-die expectations?\\n\\nOr an environment that can, quite honestly, change the trajectory of children’s lives?\\n\\nThen you have the two very distinct markets—internal and external—often with very different needs that need to be met with minimal budgets.\\n\\nThe experience of school changed little for nearly a century but, in the past 20 years, it has evolved in such leaps and bounds that today’s parents struggle to recognise it.\\n\\nPhilosophically, there are few industries I can think of that have such a strong evidence base to guide practice—here I’m thinking of teaching and learning—yet the required outcome is often diametrically opposed to it. \\n\\nIt’s little wonder that I find the business of marketing schools endlessly fascinating.\\n\\nOnly this morning I was in another principal’s office, talking through these very complexities. In our conversation, we touched on what I’ve discovered over the years are three bedrock principles every school needs as their marketing foundation. They’re my way of transforming a little of the complex into the simple.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-Esbo1iQq5g\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"1. Work out what makes you unique\",\"plainText\":\"Marketing and enrolments teams live and die by their numbers. \\n\\nIt is endlessly tempting, then, to try to go wide in your appeal so that you create the biggest possible net. \\n\\nIn practice, though, it means no-one knows what you stand for. \\n\\nThe better alternative is to embrace what makes you unique and then market that hard. You’ll end up attracting families that are the right fit for you and work hard as your ambassadors. \\n\\nInternally, there’ll be great cohesion, too, because you’ll attract and retain great educators who get what you’re about and support it in their words and actions.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-v1FFRTuEFs\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"2. Don’t be afraid to look like you’re unique\",\"plainText\":\"If you’re bored one day in your office, try this game. \\n\\nGet ads from three schools, and then block out their hats and uniforms. Can you still tell them apart? \\n\\nIt astounds me that we continue to use sterile, look-alike images—hey, here’s a girl in a lab coat with a test tube as proof that we promote girls in STEM!—that don’t reflect the day-to-day experience of what it is to learn at your school. \\n\\nCelebrate your uniqueness—and set yourself apart from your competitors—by choosing unique visual styles and photography.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-cMg5IvARdG\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"3. Now stay unique\",\"plainText\":\"Over time, teachers and leaders of schools get to know each other pretty well. \\n\\nPrincipals, in particular, know other schools like bookies know racehorses. The net result in marketing is that your great idea quickly becomes next year’s norm… and after a few years, what was edgy is simply outdated. \\n\\nWise schools invest in a middle ground here. \\n\\nThey start off strong and then review and refresh their brand every year or two. \\n\\nThat way, subtle tweaks don’t destabilise your internal audience but you stay fresh and relevant externally.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textColour\":\"text-black\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3XrIiJiL9w\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-K9ZnVvlNxN\",\"content\":{\"fields\":{\"heading\":\"Want to know more?\",\"plainText\":\"Suzanne advises schools on sustainable marketing strategy that helps them get the most from their internal resources. To chat, phone 07 3334 8340 or email suzanne@newwordorder.com.au.\",\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-red\",\"textColour\":\"text-black\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL);
INSERT INTO `content` VALUES (44858,48398,1,'The 6 steps of content creation','2021-09-27 23:00:38','2021-09-27 23:00:38','2128f7e0-ef99-4d38-8665-1fe9869fc890',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44859,48399,1,'B2B is dead','2021-09-27 23:01:03','2021-09-27 23:01:03','dfa510a9-a0f2-4718-8bb2-74e11af182c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44861,48401,1,'8 important marketing questions for every business','2021-09-27 23:01:35','2021-09-27 23:01:35','c57bc28e-d418-4dab-8807-57afe3aa7c7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44863,48403,1,'The 6 steps of content creation','2021-09-27 23:02:00','2021-09-27 23:02:00','5326d8c2-9eca-4326-9a0e-8b57f16bb42d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-92RCseTSp0\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"You know what your business is about. You’ve nailed down your story. You’ve worked out who you want to talk to.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Now you need to add some real value.\\n\\nTime-poor organisations need their content to work across different channels online—including websites, e-newsletters, blogs and across social media. One way to add value to your existing, more sales-focused content is through content curation. Content curation means finding useful content online, curating it for your audience and re-telling it in your voice and with your advice.\\n\\n##### **Here’s how to optimise, write and curate content for your target audience.**\\n\\n###### **Defining your goals**\\n\\nEvery good plan starts with defining what it’s trying to achieve. How do you want your content to define your business? What are you offering your target market? Do you want to be a thought leader in your particular area?\\n\\nContent curation is about meeting your customers where they are and offering them something they’re not getting elsewhere. It’s about finding, gathering and sharing information of value with them; positioning your business and brand as an authority both with original content—your sales offering and business learnings—and information you’ve found and shared online. Participating in conversations that are happening about your field leads to more engagement with your target market, the ultimate goal being to give your brand a voice of value that will see your audience come back again and again for your offering.\\n\\n###### **Getting started**\\n\\nIt’s important to remember that well-executed content curation isn’t about regurgitating content that was already published. Instead, it’s your business’ personal re-telling of a story. As Susan Gunelius wrote for Forbes, the human element of content curation is what makes curated content compelling.\\n\\nTherefore, when offering your audience valuable content, remember to tell your story. What are you saying that’s different? What do you know that others might not? Involve your whole team—not just marketing and sales—and that story will evolve to give your business a truly useful and unique voice.\\n\\n###### **Finding content**\\n\\nHere’s where you get amongst it!\\n\\nWant to know where your target market is looking for information online? Go exploring! Ask them! Discover for yourself where the good stories are being shared. Find out what topics matter to your goals and audience, and go after them.\\n\\nIntegrating content curation into your broader marketing strategy is the way to go here—it legitimises the exercise and gets your team thinking about the value of your brand and how they can add to it. The best place to start is probably your social media accounts. Valuable content is being shared every day on platforms like Facebook, Twitter and LinkedIn. There are also Google alerts and news aggregate sites that can be set up with your special business needs in mind.\\n\\n###### **Be authentic to find your voice**\\n\\nThere is nothing like the instant world of social media to add value and timeliness to your content. Social media has changed the term ‘sharing’ forever, and the opportunities for your brand are endless. It’s important to add your own value to social content—as Mark Lerner says, if you just \'retweet\', or share an article without including your own voice in the post, you’ll fail to distinguish yourself from everyone else who shared that content.\\n\\nHow do you find your voice? Authentically, of course! Offer your opinion and add your advice in areas where you are confident. Try to be friendly and informative, and adopt an approachable tone. Not so confident? Ask questions! Get your community talking and they’ll come back to you.\\n\\n###### **Context and thought leadership**\\n\\nGood content curation provides your audience with context and convenience—that means filtering and explaining what you find online, and rewording it in your voice so it’s useful to them. You don’t always need to be selling, but you do always need to be mindful of your brand and of offering real value. Knowing who your market is and writing in your ‘voice’ allows you to, as J-P De Clerck says, inform, educate, entertain and engage target audiences.\\n\\n###### **Where to share**\\n\\nThere are many ways to share curated content, but the best way is in a mix of your existing ‘sales’ content. E-newletters and blogs offer an opportunity to share curated and original content, and social media is the most instant way to add your voice to a new idea, and also probably the first place your audience will find you. They’ll also find your website, so don’t forget about the curated content opportunities there. Always remember that you should be providing useful information, not just repeating content or working on the hard sell.\\n\\nContent curation is convenient, but it’s also an important opportunity to add value, develop a business voice and grow an online community. What do you think about content curation? Has it worked for you? Got any tips? Let us know.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44865,48405,1,'B2B is dead','2021-09-27 23:02:16','2021-09-27 23:02:16','2aa81daa-8a23-49aa-abc4-6977117da15e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-luIsqIjBj1\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"As deaths go, it was a quiet one. Few people knew of its demise.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But there it lay still: the artificial divide between B2B and B2C marketing, gone forever.\\n\\nWhy bother lamenting the dead? Dare I say, it’s good riddance to a dodgy invention.\\n\\nThe idea that marketing business-to-business took entirely different skills and strategies to talking to consumers has its roots back in the early Noughties. The notion, which most marketers sadly still hold, was that because the volume of B2B transactions is so much higher than B2C—if you count every transaction required along a manufacturing supply chain, for example—then B2B branding requirements were stronger, too.\\n\\nConversely, the B2C belief held that the consumers of the world needed entirely different marketing strategies to convince them to open their wallets.\\n\\nTrue, where they differ most is in the justification of purchases. In B2C land, I need to convince myself why I should buy yet another pair of red shoes. (It’s a short discussion.) In B2B, I might be lobbying the board to invest in an expensive new CRM system.\\n\\nBut the truth is both groups share more similarities than differences.\\n\\nYour customers—be they businesses, consumers or both—have similar emotional and logical requirements that must be met. The relationship lifecycle between a purchaser and a brand exists with businesses and consumers alike. Both groups also frequent the same social media spheres, are Google-happy and web-savvy, and require strong brand confidence in order to purchase.\\n\\nThe illusion that you’re selling to a company in B2B should be seen for what it is. In retail or in business marketing, you’re selling to individuals. And each wants to feel that you get them.\\n\\n##### **Long live H2H.**\\n\\nWhich is where yet another acronym is starting to make a play: H2H, or human-to-human marketing.\\n\\nIt espouses the belief that we all, business and retail customers alike, are looking for connection, inclusion and to be understood. If you take that as your starting point—and not your burning need to produce another brochure—then the marketing toolbox available to your business automatically grows.\\n\\nIt means the vast strategies already out there, like relationship marketing and continuous touchpoints, become as relevant to a retail customer as to the business that buys your widgets. And the traditional B2C tools like social media become far more relevant B2B because they help build connections better than a sterile product flyer.\\n\\n##### **Let’s make H2H practical.**\\n\\n**1. Open your horizons**\\n\\nSwitching your mindset to focusing on the individual, human needs of your market means you can open your marketing to all sorts of potential tools. Just because you run a hair salon doesn’t mean you can’t start sending out a monthly email newsletter—if your customers are the kind of people that like to know more about you. And just because you’re an accountant doesn’t mean you can’t lead an industry group on LinkedIn or advertise on Facebook—if that’s where you’ll find the types of sales you want. Think about your customers, and let their needs lead you.\\n\\n**2. Make your customers feel**\\n\\nSales overwhelmingly come from relationships in my business, so meeting my clients’ emotional needs is a no-brainer. If my clients are happy, they’ll stay.\\n\\nBut even if your sales rely heavily on good old-fashioned foot traffic, it’s relationships that will lure them and keep them. So, in every tool you use to get to market, make sure you get the emotional kicker in. Empathise and prove you understand their needs.\\n\\n**3. Ask your employees what they think**\\n\\nIt’s one thing to make marketing decisions from an ivory tower. Chances are it’s your staff who really know how your clients think, or how your customers behave. So get their ideas and integrate it into your marketing. Let them drive your innovation.\\n\\n**4. Finally, listen to your customers**\\n\\nThere is marketing gold in every intentional conversation you have with a customer. Ask the ‘why’ that follows the tough questions: Do you feel safe with my business? Do you like dealing with us? Would you refer us to your friends? The answers will revolutionise how you think about marketing to your customers.\\n\\n---\\n\\n*Written for the February 2014 issue of Inform, the monthly magazine of the Chamber of Commerce and Industry in Queensland.*\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44866,48406,1,'8 important marketing questions for every business','2021-09-27 23:02:26','2021-09-27 23:02:26','e805fcde-6ce4-4afa-927e-0d3c249d4d35',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VzKHBkk2Ca\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\"],\"blocks\":{\"new1\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Marketing communications in business is all about attracting and retaining customers. We do it for dozens of Australian companies every day, and the bigger the company, the tighter the marketing strategy governing their communications—because they know customers are fickle, and competitors are waiting to pounce on any weakness.\\n\\nThe same philosophy of tight strategy and execution should drive your business. Effective marketing communications must be an essential part of your core business strategy to ensure you’re pushing the same, consistent message through every aspect of your organisation.\\n\\nBut it’s not always so easy to go it alone. If you’re in a small business and know you need to step up, here’s a handy checklist of the marketing questions you need to answer to keep your customers in tune with you—and your competitors at bay.\\n\\n##### **Who are my existing customers?**\\n\\nThe best way to sell to your customers is to first understand who they are, why they buy from you, and what value they expect from you. And the best way to learn this? Listen to them. Marketing communication begins with good customer relationships, which are almost like your own form of market research.\\n\\nWhen you talk to your customers, you’ll learn things like your customers’ age, income, education, how often they buy from you, what their buying triggers are and how they’re influenced. This is a valuable step in honing your marketing message, so don’t be tempted to think you already know the information if you’ve been in business for a while. Every customer conversation will add another layer to your understanding.\\n\\n##### **Who are my potential customers?**\\n\\nIt’s just as critical to have a very clear understanding of your desired target market and new customers. Get as detailed as you possibly can. The more specific you are, the better you can develop messages for them.\\n\\n##### **Who are my competitors?**\\n\\nUnderstanding who competes for your customers—and what they’re offering—is vital. Get very familiar with every aspect of your competitors’ businesses—including their reputation, prices and marketing material. This knowledge will help you position your marketing communication relative to how your customers are already being targeted and differentiate yourself in the market.\\n\\n##### **What am I trying to achieve?**\\n\\nUnderstanding why you’re communicating with your customers is essential. Are you purely after quick wins? Or preparing the ground for a new product or stronger relationships? The rationale and potential value for any marketing effort should determine how much money you need to spend, and where it’s best spent.\\n\\n##### **What am I trying to say?**\\n\\nThis is where everything comes together. You must now develop clear, key messages that talk up your product or service, meet the expectations and needs of your new and existing customers, and differentiate yourself from your competition.\\n\\nMake sure you have no more than five key messages—in fact, the fewer the better—and make them specific and meaningful. That’s how you stand out in the crowded market. Ensure your customers are aware of your business and its products or services, and why they should care (e.g. What’s in it for them? And what are the true benefits?). These benefits should be factual and real. It’s important not to overload customers with information, but rather to be clear and articulate.\\n\\nAll of your marketing communications should include a strong call to action: What is it that you want customers to do once they’ve interacted with you? Leave them in no doubt and make it easy for them.\\n\\n##### **What’s the right channel?**\\n\\nThere’s no doubt that it’s a busy marketplace when it comes to finding the perfect place to share your marketing messages. The challenge here is in focusing and narrowing your communication—and finding the right time and place to connect with your customers.\\n\\nMany marketers are now jumping on social media networks, but that might not be where your customers can be found. It’s important that you understand how and when they want to hear from you, and use that information to foster a true customer relationship.\\n\\n##### **Is my strategy integrated?**\\n\\nCommunicating in an integrated way across all channels (such as website, emails and brochures) means your brand will become better known and understood. Integration means that every time your customers hear from you, they get the same feel for who you are. By creating consistent, strong marketing communications, your customers will identify and remember you into the future.\\n\\n##### **Finally: Am I communicating with genuine creativity?**\\n\\nCreativity isn’t about paying your local print shop to pull together a flyer with your logo on it, or using a WordPress template to build your long-overdue website. They might be tactics that you use, but they’re not what creativity is really about.\\n\\nTrue creative thinking pulls together everything you know about your business, your goals and your customers into a single, cohesive package that cuts through, connects and resonates. Creativity distills everything down to the right words, images and design so that your marketing collateral has the right impact. No business can afford to skimp on this stage because getting creativity right means you’ll get the results you’re really after: maximum return on your marketing investment.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44868,48408,1,'What the artist breaks','2021-09-27 23:03:06','2021-09-27 23:03:06','132e2051-06a5-4bb2-a2e1-1e4ccce14f3d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-QjbPRQcxAH\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"It’s arguable that copywriting is at the heart of all advertising and marketing today. We remember taglines and recall jingles; and copy is the beginning of most brand stories. But, boy, is it fantastic to look back at a time when it really was all about the words.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Bill Bernbach was the founding creative director of legendary Manhattan ad agency Doyle Dane Bernbach (DDB). He came out with quotes like:\\n\\n“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art”, and\\n\\n“Word of mouth is the best medium of all”, and\\n\\n“Rules are what the artist breaks; the memorable never emerged from a formula.”\\n\\nThat’s really provocative stuff that makes you nod your head at the truth and simple power of his thinking—and imagine how inspiring but uncompromising a boss he would have been. What an exhilarating time to be writing.\\n\\nBernbach not only had a way with a turn of phrase, but he also really set up the structure of creative teams for marketing and advertising, and was, of course, part of the inspiration for Mad Men. But mostly, he was a writer. And what a writer he was. His firm revolutionised advertising copy and laid out the early foundations for brand storytelling through engaging narrative and brand persona development. We can, and have, all learned from these guys.\\n\\nIn the 1960s, DDB took on Volkswagen as a client and began creating a series of print ads that referred to the VW as a “lemon” and encouraged consumers to “think small”. The copy, by the incomparable Julian Koenig, starts out saying “This Volkswagen missed the boat. The chrome strip on the glove compartment is blemished, and must be replaced.” Not exactly sales speak.\\n\\n##### **It was funny. It was clever. And it was ground-breaking.**\\n\\nFor the rest of the decade, VW kept their unconventional campaign rolling. DDB’s strategy of turning seeming faults into benefits was a huge hit. One ad didn\'t even include a picture of the little lemon: “No point in showing you the 1962 Volkswagen. It still looks the same.”\\n\\nMuch has been written about the ads, and you can take a look at a bunch of them here if you like. It was ranked the best advertising campaign of the twentieth century by Ad Age, and it deserves the title. This sort of brand bravery is rare and may be a little of its time, too. The truth is that the power is all right there, in the copy, which exists to inspire us. Last words to Mr Bernbach himself:\\n\\nYou can say the right thing about a product and nobody will listen. You\'ve got to say it in such a way that people will feel it in their gut. Because if they don\'t feel it, nothing will happen.\\n\\nWhat is your brand really saying?\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44870,48410,1,'Righting writing','2021-09-27 23:03:26','2021-09-27 23:03:26','d349082d-d7bc-4339-a988-7629cd86ea39',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-WiIX62eIQK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Uni was when I found my purpose in life. A passionate lecture on the very first day was my ‘eureka!’ moment that then propelled me through a double major in communications, 10 years in a newsroom and countless more in corporate writing.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"But it all could have come tumbling down in the stern and unyielding face of just one lecturer: Ros Petelin.\\n\\nLike most kids who gravitated toward the arts in school, I’d been feted as a bit of a writer. I wrote installments of unreasonably sappy romance novels late at night and distributed copies to peers on the train the next morning. I won an academic scholarship for my writing (although nearly lost it many times for my maths).\\n\\nIt was left to Ros—now an associate professor in the School of English, Media Studies and Art History at UQ, and a well-respected writer in business communication—to tear my self-made kingdom down, word by word, until I could rebuild it on more solid foundations.\\n\\nHere’s what I now know to be true about writing effective business words.\\n\\nThanks, Ros. I hope you’re grading more kindly these days.\\n\\n##### **Trick #1: Talk like your audience**\\n\\nIf you’re writing for your business, forget formal words and don’t allow fear of failure—or grammar—to stop you writing. Instead, a trick I’ve long used in business writing is to hear a typical customer’s voice in my head, and then to write like they talk.\\n\\nLike acting, the craft of writing involves immersing yourself in the character. In this case, the character is your customer—and by sounding like them, you’re more likely to draw them in.\\n\\n##### **Trick #2: WIRMI**\\n\\nI have Ros and her fondness for US author Linda Flowers to thank for WIRMI. The acronym ‘What I Really Mean Is’ is extraordinarily helpful in bringing clarity to business writing, and it’s a tool I still use daily.\\n\\nYou can use WIRMI as a catchphrase at any point of your writing—when you’re trying to work out exactly what you want to say, and when you’ve written something and you need to ensure it says what you want, clearly and well.\\n\\nIf you’re not comfortable with writing—and plenty of people would rather line up for a root canal than write an essay—this is a great way to check you’re on track.\\n\\n##### **Trick #3: So nice you read it thrice**\\n\\nFinally, if you’re satisfied that what you’ve written is the best you can do, read it through once more—and then put it down.\\n\\nAfter a few hours—or a few days, if you have the time—pick it up and critically read it again. Make a few adjustments. Delete a few words. Then hide it again.\\n\\nOn the third go, after another break, pretend you’re the customer and read it aloud to yourself as though you’re seeing it for the first time. If you have no more changes to make to it, it’s good to go. But chances are, you’ll think of a few.\\n\\nWhy at least three reads? Professional writers and editors know better than anyone that great writing comes from multiple drafts, not a single session of inspiration. Taking a break in between drafts—although hard to do in a busy work day—can be the key to achieving great results.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44871,48411,1,'Top 20 tips for SEO','2021-09-27 23:12:38','2021-09-27 23:14:08','e136685d-7852-4a58-be87-311635863582',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-P9HDvjQfFI\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"GOOD SEO STARTS WITH A BIT OF DIY.\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Sure, there are loads of experts and agencies out there that specialise in the field, and many of them do a great job.\\n\\nBut there’s actually plenty you can do yourself before you even need to look for an external supplier to help with your SEO.\\n\\nTo get you started on your next SEO DIY project, we’ve put together a top 20 checklist.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}},\"new3\":{\"type\":\"textGrid\",\"enabled\":\"1\",\"fields\":{\"gridItems\":{\"sortOrder\":[\"new1\",\"new2\",\"new3\",\"new4\",\"new5\",\"new6\",\"new7\",\"new8\",\"new9\",\"new10\",\"new11\",\"new12\",\"new13\",\"new14\",\"new15\",\"new16\",\"new17\",\"new18\",\"new19\",\"new20\"],\"blocks\":{\"new1\":{\"type\":\"6\",\"fields\":{\"heading\":\"1. Do your research\",\"text\":\"Identify key search terms, words and phrases, and check out competitors’ sites.\"}},\"new2\":{\"type\":\"6\",\"fields\":{\"heading\":\"2. Work out where you are now\",\"text\":\"As soon as possible, keep a regular record of where your site currently ranks in search results, using various words, phrases and questions.\"}},\"new3\":{\"type\":\"6\",\"fields\":{\"heading\":\"3. Work out where you want to be\",\"text\":\"Define your goals early on so you can measure your progress and adjust your strategy as you go along.\"}},\"new4\":{\"type\":\"6\",\"fields\":{\"heading\":\"4. Make your content relevant\",\"text\":\"Search engines provide the most relevant results to a searcher’s query, so write content based on what people might search for.\"}},\"new5\":{\"type\":\"6\",\"fields\":{\"heading\":\"5. Improve the quality of your content\",\"text\":\"Publish helpful, useful articles, videos and other types of media that people will want to engage with.\"}},\"new6\":{\"type\":\"6\",\"fields\":{\"heading\":\"6. Think about user experience\",\"text\":\"Make sure your site is easy to navigate, with plenty of relevant internal links to keep users on your page for longer.\"}},\"new7\":{\"type\":\"6\",\"fields\":{\"heading\":\"7. Ensure your site is responsive\",\"text\":\"Is your website designed to resize for viewing on desktop, tablet and mobile devices? It should be.\"}},\"new8\":{\"type\":\"6\",\"fields\":{\"heading\":\"8. Include plenty of internal links\",\"text\":\"This helps pushes traffic around your site, building higher ‘trust signals’ for Google, and gives your audience more to read.\"}},\"new9\":{\"type\":\"6\",\"fields\":{\"heading\":\"9. Write meta descriptions\",\"text\":\"This short paragraph of text under your page’s URL in search results can really improve the chance of someone clicking on it.\"}},\"new10\":{\"type\":\"6\",\"fields\":{\"heading\":\"10. Include title tags\",\"text\":\"These few keywords describing the page and your brand name tell visitors and search engines what your site is about in the most succinct way possible.\"}},\"new11\":{\"type\":\"6\",\"fields\":{\"heading\":\"11. Tag your images\",\"text\":\"Search engines cannot ‘see’ images but they can ‘read’, so it’s important to describe any pictures you upload to your site.\"}},\"new12\":{\"type\":\"6\",\"fields\":{\"heading\":\"12. Create evergreen content\",\"text\":\"More thoughtful and practical advice-based articles can create better results over the long term. Top 20 list, anyone?\"}},\"new13\":{\"type\":\"6\",\"fields\":{\"heading\":\"13. Consider your domain name\",\"text\":\"Having a ‘keyword-rich’ domain name can improve ranking but can also lead to closer scrutiny by search engines.\"}},\"new14\":{\"type\":\"6\",\"fields\":{\"heading\":\"14. Think about headlines\",\"text\":\"Make headlines as snappy, attractive and descriptive as possible, and stay away from clickbait.\"}},\"new15\":{\"type\":\"6\",\"fields\":{\"heading\":\"15. Turn on comments\",\"text\":\"This helps generate a community of engaged users and, whatever their opinion of your content, you’ll know it’s being read.\"}},\"new16\":{\"type\":\"6\",\"fields\":{\"heading\":\"16. Go social\",\"text\":\"By using social media channels as a genuine way to interact with customers, you can help generate interest in your brand and drive traffic to your site.\"}},\"new17\":{\"type\":\"6\",\"fields\":{\"heading\":\"17. Watch your on-site advertising\",\"text\":\"Intrusive ads can destroy the pleasure of viewing your content and also slow your site down (not good for SEO).\"}},\"new18\":{\"type\":\"6\",\"fields\":{\"heading\":\"18. Avoid keyword stuffing\",\"text\":\"Some search engines will actually penalise you for obviously overusing certain keywords on your pages.\"}},\"new19\":{\"type\":\"6\",\"fields\":{\"heading\":\"19. Be aware of duplicated content\",\"text\":\"If two sites publish identical content, search engines will only index one of those pages.\"}},\"new20\":{\"type\":\"6\",\"fields\":{\"heading\":\"20. Don’t hide links and text\",\"text\":\"Doing things like hiding white keyword-stuffed text on a white background or hiding a link in a full stop is likely to be punished by search engines.\"}}}}}},\"new4\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"Follow these tips and you’ll be well on your way up the rankings in no time.\",\"textSize\":\"text-xl\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44873,48413,1,'SEO illustration of people using Google search','2021-09-27 23:53:29','2021-10-04 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They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global\nInternational Sanctuary','Our beneficiaries and donors get to find meaning in this world of brokenness.','a fresh more modern look\nAppears on website, facebook, newsletters, church',NULL,NULL,NULL,NULL,'Sharing in what God is doing around the world.\nHope\nGood stories','???','The entire goal of rebranding is to allow us freedom to share the story of Bloom without fear of further exploiting our beneficiaries while allowing us a bigger platform to raise funds to help more girls.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44878,48418,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:34:25','2021-09-28 01:34:25','a63ff034-fab3-4254-948a-90b786656407',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44879,48419,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:44:19','2021-09-28 01:44:19','972c78ee-075c-4444-b4b9-8475b1c9bfe0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44880,48420,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:52:10','2021-09-28 01:52:10','a9f19aaa-b2fa-4ac0-b700-de1de74fa2fb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','Sari Bari','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44881,48421,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:52:58','2021-09-28 01:52:58','7c2a6dd4-7d1c-4bae-9530-7d2a12322866',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44882,48422,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:18','2021-09-28 01:53:18','4193c8bf-0bc4-43b1-ae26-41fbbcb14808',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44883,48423,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:38','2021-09-28 01:53:38','6e684b63-689d-483d-8783-e18bdd7aac04',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44884,48424,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:53:58','2021-09-28 01:53:58','891c2d0a-b342-45eb-9778-975b568f2e80',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44885,48425,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:54:18','2021-09-28 01:54:18','d592c2cb-8faf-4388-9465-2062b92bd92b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44886,48426,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:54:38','2021-09-28 01:54:38','5fa515a3-77e0-4a72-9a04-eb4a6e6a2d1c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44887,48427,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:08','2021-09-28 01:55:08','f2ee1057-3eb3-486d-ad45-9c1299bba523',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44888,48428,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:28','2021-09-28 01:55:28','6fc9fabe-7b7f-4fbd-bc92-cd7e05342e4a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44889,48429,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:55:48','2021-09-28 01:55:48','7be8d77e-4317-4705-b327-fb998e8391c0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44890,48430,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:08','2021-09-28 01:56:08','28de5497-b4f8-4c0c-949b-f9909e7785f0',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44891,48431,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:28','2021-09-28 01:56:28','905c084f-73f3-4db5-af5b-4a8ed76ea53d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44892,48432,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 01:56:47','2021-09-28 01:56:47','5e1e5372-a190-47b2-82bf-2ae9e0b7f0cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global','To find meaning',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44893,48433,1,'Ruth Larwill - Brand Audit Submission - 28 Sep, 2021','2021-09-28 02:00:46','2021-09-28 02:00:46','1398b075-8b4f-405f-879c-2bdc282b1581',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'To provide healing, hope and purpose to survivors of trafficking','survivors of trafficking','A foundation of Trust\nProfessionalism\nFun\nFaith\nLove\nRespect','We show the love of God to everyone\nWe believe all people are equal and deserve respect\nWe believe in excellence and professionalism\nWe have fun everyday in many ways!\nWe show agape love.\nEverything is formed a foundation of trust .','We are humbled to be part of what God is doing to show the most vulnerable they are loved and seen.','Our donors also feel God\'s hand over Bloom or if not Christian - then something divinely magical. They love seeing that there is hope for the broken hearted in a world that is very broken.','Journeying with young women who like a lotus have had to rise up through the mud to \'bloom\' and become everything God intended.','Hope: in every aspect of life - career, family, self-esteem, spirituality...\nHealing: Trauma-informed care\nPurpose: our beneficiaries can discover a rich, full and meaningful life in the midst of hardship and complex trauma.\nThe one - we do quality, not quantity\nCreativity & Beauty is a part of our brand - photography, font, images, smiles, cafe, uniforms, everything we do (our beneficiaries have seen so much ugliness - it\'s their time for beauty).\nExcellence - we do everything with excellence and professionalism','God brought Bloom into being and we are stewards and shepherds.','Growing our financial base so that more survivors can be helped and more donors can know the hope that is going on at Bloom!','I don\'t get this question','Beauty, fun, hope, God.\nPrivacy and dignity - Our beneficiaries have been exploited their whole lives and we will not exploit them further. Everything must have the \'voice of \'dignity and respect\'.','Anti-trafficking\nGlobal development','IJM, AIM','AIM to a point\nSari Bari to a point\nIJM to a point\nFreeset global\nInternational Sanctuary','Our beneficiaries and donors get to find meaning in this world of brokenness.','a fresh more modern look\nAppears on website, facebook, newsletters, church',NULL,NULL,NULL,NULL,'Sharing in what God is doing around the world.\nHope\nGood stories','???','The entire goal of rebranding is to allow us freedom to share the story of Bloom without fear of further exploiting our beneficiaries while allowing us a bigger platform to raise funds to help more girls.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44912,48452,1,'Department of Housing and Public Works photography still of front door mat','2021-09-28 07:11:19','2021-10-04 23:54:49','3fe7e4f1-d148-4b91-af12-e3149b0aa26c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_DPHW-Renting-images_GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFQABAQAAAAAAAAAAAAAAAAAABAX/xAAkEAACAgEDAgcAAAAAAAAAAAABAgMRBAAFEiExIiNBcYHB0f/EABUBAQEAAAAAAAAAAAAAAAAAAAED/8QAGhEAAgIDAAAAAAAAAAAAAAAAAREAAiExQf/aAAwDAQACEQMRAD8Ap4e9q8jhEVkBoFT3+PTVTFlbMEjx0jL08XbQMjbsfBlheJSTIwDcjdi6+9NxPK3WaFOkZW+PtX6dTVsE6iCEuz//2Q==\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#e0ddd2\",\"#41533f\",\"#a98b58\",\"#898f7e\",\"#755f3e\"],\"lightness\":55,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44914,48454,1,'Department of Housing and Public Works','2021-09-28 07:11:33','2021-09-28 07:11:33','298c894a-263d-4f76-af5b-49fcc2f3cf8e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Have your say in a better renting future',NULL,NULL,'With a range of renting reforms not yet law, we created a campaign to drive renters to a survey where they could have their say.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-NnAYpM8RPK\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47660\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-2V7rQTXdap\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Challenge\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"More Queenslanders are renting than ever before.\\n\\nSo the Department of Housing and Public Works wanted to have open and 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To motivate the audiences, we tapped into key renting issues but kept a warm and positive sentiment.\\n\\nWe developed display ads, videos and static posts to build awareness and capture interest.\\n\\nPlus, we used long-form Facebook posts to convert target group interest and inform them on the 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South PHN','2021-09-28 07:27:43','2021-09-28 07:27:43','75b87c52-acb6-4143-8ee1-4422f791d253',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their 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South PHN','2021-09-28 07:28:53','2021-09-28 07:28:53','be4c4654-72f0-4ee8-93eb-6868e6fcd7e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Aged Care Navigator',NULL,NULL,'We helped Brisbane South PHN to encourage older people to sign up to My Aged Care, so affordable, practical support is ready for them when they need it.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-oNzYQDCB0J\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47749\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-JuROxoLizt\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-0jFlVakMTB\",\"content\":{\"fields\":{\"sectionHeight\":\"h-auto\",\"backgroundColour\":\"bg-white\",\"textBuilder\":{\"sortOrder\":[\"new1\",\"new2\"],\"blocks\":{\"new1\":{\"type\":\"heading\",\"enabled\":\"1\",\"fields\":{\"headingText\":\"Authentic community engagement\",\"headingColour\":\"text-black\",\"headingSize\":\"text-2xl\"}},\"new2\":{\"type\":\"text\",\"enabled\":\"1\",\"fields\":{\"text\":\"We ran focus groups with people within the target market—in Redlands and Logan—and learned their 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in the target groups to attend an information session.\\n\\nA key element to our campaign strategy was targeting the \'influencer\' group: children who often help their elderly parents to find the right support and make decisions. Influencers spend a lot of time using digital media, particularly Facebook, so this formed a large part of the campaign collateral we developed.\",\"textSize\":\"text-base\",\"textColour\":\"text-black\"}}}},\"buttons\":\"\",\"sectionTitle\":\"\"}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-3VEF0Vw8lC\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47751\"]}}}}},{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-VfrmLMDvpV\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47752\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44942,48482,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:08','2021-09-28 07:51:08','515f85f8-f644-438d-8f4b-500033a3e69d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44943,48483,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:28','2021-09-28 07:51:28','a2fb42b1-2d07-4462-9697-35bb5b11cf48',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44944,48484,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:51:48','2021-09-28 07:51:48','0aece056-f054-4be5-a5f2-248ee948f2c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44945,48485,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:08','2021-09-28 07:52:08','92097074-131a-4ecf-bba3-8bcda7a9a25f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44946,48486,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:28','2021-09-28 07:52:28','f3dd60d4-3851-483e-93b8-5fbc9e0c119c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44947,48487,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:52:48','2021-09-28 07:52:48','db073ca7-6c51-4870-a324-93d4378a7f49',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44948,48488,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:08','2021-09-28 07:53:08','ae8ade42-22ca-4bc9-9066-5a44025e3fa4',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44949,48489,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:28','2021-09-28 07:53:28','a046fcff-feb8-45c6-bcd9-b0b671f8033e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44950,48490,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:53:48','2021-09-28 07:53:48','b196113d-202b-44df-b63a-ebf1fa6a2a7f',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44951,48491,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:08','2021-09-28 07:54:08','e0a7a1b5-975c-4916-83a7-5d56c8f45bba',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44952,48492,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:28','2021-09-28 07:54:28','ab779ff9-2a68-4f03-80ce-8fb8a8820e13',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44953,48493,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:54:48','2021-09-28 07:54:48','1ff87843-f326-4b6a-9ffd-8db97738f37b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44954,48494,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:55:08','2021-09-28 07:55:08','9440aacf-83f3-45b8-9877-2ac1d69dde51',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44955,48495,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 07:55:28','2021-09-28 07:55:28','f6057a97-0893-49fd-ba61-0c74b74f837d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44956,48496,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:14:00','2021-09-28 08:14:00','78fc07bf-c958-4159-ba6f-6a2034a3497e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44957,48497,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:34:00','2021-09-28 08:34:00','21323c1e-2c5c-4e12-b559-c48b39466a1a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44958,48498,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:54:00','2021-09-28 08:54:00','eb43be8b-86be-4175-a748-ffc07e35333c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44959,48499,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:55:18','2021-09-28 08:55:18','d891c67b-83b3-4b96-8acb-498983f41574',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44960,48500,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:55:38','2021-09-28 08:55:38','596a3f79-d9da-476d-b188-f1c76b9d7280',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44961,48501,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:11','2021-09-28 08:56:11','8e8e77a3-275e-4c1d-a72d-38960a5c5638',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44962,48502,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:31','2021-09-28 08:56:31','7ef45e94-d259-49e0-9c50-f4e4d1da6964',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44963,48503,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:56:51','2021-09-28 08:56:51','44820e08-c0df-4267-9314-8d3974935f74',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44964,48504,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:57:11','2021-09-28 08:57:11','f20aaaff-390a-43c8-b753-3a961f85231c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44965,48505,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:57:41','2021-09-28 08:57:41','feb0f6e7-3c9a-4d63-b7f0-804cf2590009',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44966,48506,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:01','2021-09-28 08:58:01','ecb9d002-5d4b-44c0-b5b1-fe9131697f91',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44967,48507,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:21','2021-09-28 08:58:21','6874ec94-049a-48c7-a102-2579d21ac1e3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44968,48508,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:58:41','2021-09-28 08:58:41','53a682f1-b8ab-4d31-9b66-c38ccb04dd76',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44969,48509,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:01','2021-09-28 08:59:01','419d2060-f996-41db-9d0a-10e69a70fb87',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44970,48510,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:21','2021-09-28 08:59:21','1cfe65ff-e75c-4bd1-ab45-bcb3e02a670d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44971,48511,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 08:59:41','2021-09-28 08:59:41','2423b0b7-4f90-46a5-b697-5e7fdc248f5b',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44972,48512,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:01','2021-09-28 09:00:01','40f16a0d-defe-4464-b029-52cffff3a48c',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44973,48513,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:21','2021-09-28 09:00:21','8cd44bf2-3a58-4671-8731-c6f7f7e320ac',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44974,48514,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:00:41','2021-09-28 09:00:41','b07dfa88-9a81-41fd-abae-e2f0a6e096b6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44975,48515,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:01:01','2021-09-28 09:01:01','95ca9a0f-c0e5-433e-8422-94a13a4deeb7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44976,48516,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:01:21','2021-09-28 09:01:21','25da8d33-6cdc-474d-84d0-180cc5ccd5c2',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44977,48517,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:09:20','2021-09-28 09:09:20','119f152f-fa11-4656-9501-ef298112beda',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44978,48518,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:09:40','2021-09-28 09:09:40','4203745f-b171-4b5d-9240-8f77122cea7d',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44979,48519,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:00','2021-09-28 09:10:00','84a435fd-7d83-4df1-ace4-f6c0919743b3',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44980,48520,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:20','2021-09-28 09:10:20','ad45d2a8-62e6-4396-bcbd-2632facaf0b8',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44981,48521,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:10:39','2021-09-28 09:10:39','6e70426a-c830-407f-8ca6-6d0499c5adec',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44982,48522,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:00','2021-09-28 09:11:00','843a80c7-8378-4802-8a82-1766f5400425',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44983,48523,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:20','2021-09-28 09:11:20','ca34c6e4-4f62-4107-97b6-008236a821fd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44984,48524,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:11:40','2021-09-28 09:11:40','19a631e1-caa8-4aa7-915f-7d89411d4d32',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44985,48525,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:00','2021-09-28 09:12:00','a90d46f0-caa8-401f-8963-defdb3e8349e',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44986,48526,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:20','2021-09-28 09:12:20','d45666df-89ad-4449-b92c-68d17b8cf2f7',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44987,48527,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:12:40','2021-09-28 09:12:40','aee607b6-323b-4763-83d1-f7a515a39620',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44988,48528,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:00','2021-09-28 09:13:00','10af1146-0711-4efa-8df5-614c11e901d5',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44989,48529,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:13:20','2021-09-28 09:13:20','617d22d1-2374-41e5-90f2-4c79714f5133',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44990,48530,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:28:00','2021-09-28 09:28:00','c2fb77e1-e0fe-4f0b-a324-a091282c29cb',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44991,48531,1,'Emma Hall - Brand Audit Submission - 28 Sep, 2021','2021-09-28 09:48:01','2021-09-28 09:48:01','7ffea8ed-2b81-4eb7-90ea-9db240f8a729',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'- to give survivors of sex-trafficking a pathway to freedom\n- for survivors of trafficking to find healing, hope, and purpose.','- donors with a passion and commitment toward seeing girls set free (and find healing) from the horrors of sex-trafficking\n- donors with a passion and commitment toward seeing the cycle of exploitation broken \n- donors with a passion and commitment toward social justice for women and girls. \n\nBeneficiaries: survivors of sex-trafficking and exploitation','- trauma-informed care\n- empowerment\n- individualised care\n- restoration\n- dignity\n- no quick fixes / deep transformation / as long as it takes\n- training national staff\n- transparency - donors can see their impact (as an organisation)\n- relationships (value personal connection with donors and partners)','- Fun\n- Trust\n- Respect\n- Personal / human\n- Professional\n-','see Dave\'s answer','See the surveys we sent.\n\n- replying to our emails\n- on the phone\n- social media\n- through church partners\n- through NGO partners\n- through community fundraisers',NULL,'see daves answer \n\nplus:\n\nA way for donors to empower trafficking survivors to build a new life.','primarily a social enterprise, small ngo. \n\nno professional communicatons/branding/fundraising/development staff.\n\nStaff didn\'t understand the importance of being donor-centric','Donor-centric (all communications is donor centric but I am still working on upskilling staff in this for 1 on 1 communications and speaking)\n\n\n\n(see articles to understand concept - https://gailperrygroup.com/1-tip-to-create-a-donor-centered-appeal-letter/ and https://gailperrygroup.com/category/donor-centered-fundraising-2/)',NULL,'See word bank document.','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Charities\nAnti-trafficking charities\nWomen\'s charities\nTrauma charities\nFaith-based charities','Other anti-trafficking/trauma-informed care organisations:\nhttps://aimfree.org/\nhttps://hagarinternational.org/\nhttps://haartkenya.org/\nhttps://10thousandwindows.org/\nhttps://www.a21.org/\nhttps://theexodusroad.com/\nhttps://ijm.org.au/\nhttps://www.wavetrust.org/\nhttps://rapha.org/\n\nOther NGO\'s we admire: (branding, communications etc)\nhttps://childrensground.org.au/\nhttps://www.charitywater.org/\nhttps://hagarinternational.org/\nhttps://foreverprojects.org/ourproject\nhttps://www.cbm.org.au/ / https://www.cbmnz.org.nz/ \nhttps://nbcf.org.au/\nhttps://www.barnardos.org.au/\nhttps://www.makeawish.org.au/','- charities who\'s impact aligns with their personal vision of how they want to impact the world\n- get to see their impact / they want to know they are making a difference\n- have a personal connection to our cause\n- want to feel good about being part of something that is doing good in the world\n- tax deductibility \n- want to be heroes (desire for themselves and others to see themself as someone who doing good)\n- want to feel a personal connection to the organisation and the people they are helping \n\n- trust us / transparency / credibility\n- desire to feel they','Dated. \n\nAppears on all collateral. \n\nOur visual branding needs to reflect our organisation.',NULL,'See supplied documents. plus email signatures.','Better explainer video\nMonthly giving video\nChristian impact/explainer video\nCase for support for new projects\nWebsite upgrade','Campaigns throughout the year. \n\nRecent call to actions include:\n\n-  empower survivors with the ongoing support they need to experience true restoration. Donate now. \n- give her a pathway to freedom. Donate now. \n- Protect a survivor from being re-trafficked. Donate now. \n- Give her the chance to build a new life through safe employment. Buy now.\n- Help her heal. Donate a counselling session today. \n- Surround her with love and support. Donate today.','- personal connection \n- gratitude\n-',NULL,NULL,'n/a',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44992,48532,1,'Brisbane North PHN photography still of child with tablet displaying the PHN\'s website','2021-09-30 03:36:41','2022-06-23 03:27:53','1a4104c2-1882-468c-9a08-aa2f83fb8abd',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x864_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x1728_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x720_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1440_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x576_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1152_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x432_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x360_crop_center-center_82_line/21_BNPHN-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":864,\"3072\":1728,\"1280\":720,\"2560\":1440,\"1024\":576,\"2048\":1152,\"768\":432,\"640\":360},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"4500\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAJABADASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAwEG/8QAJRAAAgAEAwkAAAAAAAAAAAAAAQIAAwQREhOxIjIzQVFhcoHR/8QAFAEBAAAAAAAAAAAAAAAAAAAAAf/EABURAQEAAAAAAAAAAAAAAAAAAAAx/9oADAMBAAIRAxEAPwCCTQurZ8xFZ0JaxDG3QdzGZrBls0sS8Nhskc/sNWcZPWsHU707xGkNEf/Z\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#37393c\",\"#cdd3d6\",\"#7d7e80\",\"#5eb0ba\",\"#7a96a8\"],\"lightness\":50,\"placeholderWidth\":1536,\"placeholderHeight\":864,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44994,48534,1,'Brisbane North PHN website','2021-09-30 03:36:52','2021-09-30 03:36:52','e83e4399-9ccb-4a73-abfc-eaa3d97be314',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Better access, better health',NULL,NULL,'The PHN’s website is where the ‘better access, better health’ vision comes to life and starts important conversations. This was an opportunity to innovate, collaborate and leverage the PHN\'s work through a powerful digital solution. With a clean design, intuitive user journeys and plain English content, this site is transforming the digital experience for stakeholders within and outside the PHN.',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'[{\"type\":\"vizyBlock\",\"attrs\":{\"id\":\"vizy-block-yXpuBl6k0n\",\"enabled\":true,\"collapsed\":false,\"values\":{\"type\":\"type-xgBpfxj8HD\",\"content\":{\"fields\":{\"images\":[\"47745\",\"47746\"]}}}}}]',NULL,NULL,NULL,NULL,NULL,NULL,0,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44995,48535,1,'Endeavour Foundation \'imagine what\'s possible\' photography still','2021-09-30 03:42:58','2021-10-04 23:51:22','4c403ab5-db2f-492a-a974-5b112a5fc2e6',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'{\"optimizedImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg\"},\"optimizedWebPImageUrls\":{\"1536\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1536x1152_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"3072\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_3072x2304_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1280\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1280x960_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2560\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2560x1920_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"1024\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_1024x768_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"2048\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_2048x1536_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"768\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_768x576_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\",\"640\":\"https://nwo.nyc3.cdn.digitaloceanspaces.com/nwo/uploads/_640x480_crop_center-center_82_line/21_Endeavour-GLOBAL.jpg.webp\"},\"variantSourceWidths\":[\"1536\",\"1536\",\"1280\",\"1280\",\"1024\",\"1024\",\"768\",\"768\",\"640\",\"640\"],\"variantHeights\":{\"1536\":1152,\"3072\":2304,\"1280\":960,\"2560\":1920,\"1024\":768,\"2048\":1536,\"768\":576,\"640\":480},\"focalPoint\":{\"x\":0.5,\"y\":0.5},\"originalImageWidth\":\"8000\",\"originalImageHeight\":\"6000\",\"placeholder\":\"/9j/4AAQSkZJRgABAQEAYABgAAD/2wBDABALDA4MChAODQ4SERATGCgaGBYWGDEjJR0oOjM9PDkzODdASFxOQERXRTc4UG1RV19iZ2hnPk1xeXBkeFxlZ2P/2wBDARESEhgVGC8aGi9jQjhCY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2NjY2P/wAARCAAMABADASIAAhEBAxEB/8QAFwAAAwEAAAAAAAAAAAAAAAAAAAEDBP/EACIQAAIBAwIHAAAAAAAAAAAAAAECAwAREgQhIjEyQUJhsf/EABUBAQEAAAAAAAAAAAAAAAAAAAEE/8QAFxEBAQEBAAAAAAAAAAAAAAAAEQABAv/aAAwDAQACEQMRAD8AyJAky2iyMx8e3yg6dgoZSW4cm26d6kkjqjIpsG5+6aSMGBFharjpcnC//9k=\",\"placeholderSvg\":\"\",\"colorPalette\":[\"#5e539a\",\"#e6c7bb\",\"#c99271\",\"#68402e\",\"#a49ada\"],\"lightness\":58,\"placeholderWidth\":1536,\"placeholderHeight\":1152,\"stickyErrors\":[]}',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL),(44997,48537,1,'Endeavour Foundation','2021-09-30 03:43:13','2021-09-30 03:43:13','5d4707fd-a13c-47ba-8920-c42a9d108892',NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,NULL,'Rebranding an icon for a new era',NULL,NULL,'The Endeavour Foundation came to us with a new mandate and a new logo that needed the support of an incredible brand story. 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